Senior Manager, Audience Data

As the Senior Manager, Audience Data at YouGov, your main responsibilities include client and partner engagement, managing audience data projects, enhancing data activation offerings, working with data engineering to develop scalable solutions, and analyzing audience usage reports to drive growth. You'll be the key point of contact for audience partners and play a crucial role in simplifying processes to maximize client impact.

To qualify for the Senior Manager, Audience Data role at YouGov, you should have proven experience in data analytics or digital advertising, a solid understanding of the digital ecosystem, and familiarity with DMPs, DSPs, and data clean rooms. Strong analytical skills, problem-solving abilities, and the capacity to translate complex technical concepts to both technical and non-technical stakeholders are essential.

The Senior Manager, Audience Data role is pivotal at YouGov as it directly impacts the growth and revenue through the effective management of audience data projects, partnerships, and enhanced activation offerings. By working closely with clients to optimize their audience campaign goals, you will help drive measurable value and ensure successful collaborations in the digital advertising space.

At YouGov, you can expect a fast-paced, innovative environment that values diversity and encourages collaborative efforts. The company thrives on shared values of accuracy, ethics, and continuous improvement, providing a supportive workplace where employees can bring their full and unique selves to work.

YouGov offers a comprehensive benefits package for the Senior Manager, Audience Data position, including paid vacation, holidays and sick leave, flexible working arrangements, group medical, dental, and vision insurance, and a 401(k) plan with company match. Employees also enjoy paid parental leave, life and disability insurance, and a well-rounded support system for their physical, financial, and emotional wellbeing.

In answering this question, highlight specific experiences where you've utilized data analytics to drive marketing decisions. Discuss any tools or platforms you have experience with, and how you interpreted data to produce actionable insights in the digital advertising space.

Focus on your approach to building relationships, such as understanding clients' needs, presenting data solutions tailored to their goals, and maintaining open lines of communication. Providing examples of past successes in client engagement will strengthen your response.

Discuss your methods for project management, such as using project management tools, setting clear timelines, and ensuring accountability among team members. Mention how you adapt to changing priorities while maintaining delivery standards.

Elaborate on any experiences you've had with data clean rooms and how you've leveraged them in past roles. Explain the benefit of these tools in protecting user data while allowing for effective audience targeting.

Emphasize a problem-solving approach where you ensure transparency by communicating the issue with your team and the client. Explain the steps you would take to investigate, resolve it, and prevent future occurrences.

Share a specific case where you analyzed audience data that led to a successful campaign adjustment. Include details on how those insights translated into actionable strategies for improved engagement or conversions.

Discuss your knowledge of various components within the digital advertising ecosystem, including DMPs, DSPs, and how they relate to audience targeting and data analytics. Stress the importance of data in optimizing advertising strategies.

Address how clear communication is essential for collaboration among technical and non-technical teams. Provide examples of how you've successfully bridged gaps in understanding in the past to facilitate better project outcomes.

Explain how you would initiate conversations with clients to understand their campaign goals fully, make recommendations based on data insights, and ensure that proposed audience solutions meet their needs effectively.

Identify current challenges such as privacy regulations, data accuracy, or tech integration. Discuss how these issues can impact advertising and how your expertise can address and navigate these challenges at YouGov.