Paid Marketing Specialists, Paid Social

As a Paid Marketing Specialist at Zillow in Mexico City, your role will involve building, launching, and optimizing Paid Social campaigns across various platforms to meet different business objectives. You will manage critical aspects such as tagging, tracking, reporting, and performance analytics to enhance ROI. Collaborating with cross-functional teams and staying updated on marketing regulations will also be part of your responsibilities.

To become a Paid Marketing Specialist at Zillow, you should have a minimum of 2 years of hands-on experience in digital advertising, particularly with platforms like Meta, TikTok, and Google. A bachelor's degree in Business, Economics, Statistics, or a related field is preferred. Strong analytical skills and the ability to synthesize data is also crucial in this role.

Zillow provides a vibrant work environment that fosters growth by encouraging team members to take on new challenges and develop their campaign management and analytical skills. With a focus on collaboration and innovation, you’ll have opportunities to participate in cross-functional projects that expand and scale marketing capabilities.

At Zillow, Paid Marketing Specialists often utilize several tools for data analysis and visualization, such as Excel and Tableau. Proficiency in SQL is a plus, which can further assist in handling complex data sets to inform marketing strategies and optimizations.

Yes, the Paid Marketing Specialist position at Zillow is categorized as a teleworker role, allowing you to work from a location of your choice within Mexico. While remote work is the norm, occasional attendance at in-office events in Mexico City is encouraged.

When launching a Paid Social campaign, start by defining clear objectives and target audiences. Create compelling ad creatives that align with the campaign goals and ensure all tagging and tracking mechanisms are in place for accurate performance measurement. Next, launch the campaign and closely monitor its performance to make real-time optimizations.

I measure success by tracking key performance indicators (KPIs) such as CTR, conversion rates, and ROI. By setting benchmarks based on past performance and industry standards, I analyze the data post-campaign to evaluate effectiveness and identify areas for improvement.

I prefer using Excel for quick data manipulations and initial analyses, while I rely on Tableau for visualizing complex datasets. These tools allow for easier comprehension of trends and insights, which is crucial for making informed marketing decisions.

In a recent campaign, I noticed underperforming ads. I analyzed audience engagement data and identified that the target demographic needed recalibration. After adjusting the audience settings and refreshing the ad creatives based on A/B testing results, I successfully improved the campaign’s performance by over 30%.

I subscribe to industry newsletters, attend webinars, and actively participate in digital marketing communities. Networking with other professionals and attending industry conferences also enables me to stay ahead of the curve regarding new trends and best practices.

In A/B testing, I focus on one variable at a time, like ad copy or images, to measure its impact on performance. I use statistical significance to analyze results and ensure that the changes lead to an overall improvement before rolling out the winning version to a larger audience.

When a particular campaign underperformed, I conducted a thorough analysis to pinpoint the issues, whether it was targeting, ad content, or budget allocation. I communicated the findings with the team and collaborated on a revised strategy that better aligned with our audience’s preferences.

When setting a budget for campaigns, I consider the overall marketing goals, expected ROI, historical performance data, and the competitive landscape. I aim to allocate budgets in a way that maximizes learnings and performance while being adaptable to real-time results.

Audience segmentation is crucial in paid marketing because it allows for tailored messaging that resonates with specific groups. By segmenting audiences based on demographics, interests, and behaviors, I can create personalized campaigns that enhance engagement and conversion rates.

I stay informed about the latest regulations and guidelines by conducting regular research and attending training sessions. Additionally, I review all campaign materials thoroughly for compliance before launch, working closely with legal teams when necessary to mitigate any risks.