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Marketing Manager I/II - Retina Marketing

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

Key Responsibilities Include:

  • Develop, implement, and evaluate promotional programs and assets aligned to the brand plan, including field facing resources, Peer to Peer Education, consumer communications, etc.
  • Partner with Medical, Regulatory and Legal (MLR) team to develop assets for internal and external use.
  • Monitor, analyze and distill insights from all sources of market and brand data.
  • Conduct business performance analysis on a regular and ad-hoc basis. Diagnose obstacles to brand growth and work collaboratively to provide solutions.
  • Drive collaborative and productive partnerships with internal and external stakeholders.
  • Lead and manage Sample program.
  • Perform budget tracking and management of invoices tied to brand activities.
  • Conduct routine field travel with the sales force, attend sales meetings, ad boards, etc. as needed.
  • Manage internal/external networks, consultants, and agency partners.
  • Participate in key cross-functional teams.
  • Communicate up, down, and laterally in an effective manner. Prepare presentations for and present to leadership on a regular basis.
  • Serve as a proactive contributor to AbbVie Eye Care EED&I initiatives and team culture.
  • This role can be hired as a Grade 18 or 19. Candidate's experience will determine grade.

Qualifications

Qualifications:

  • Bachelor's Degree  
  • 2-5+ years of marketing experience in a regulated industry (pharmaceuticals, medical device, diagnostics, finance, transportation); or
  • 2-5+ years of consulting experience leading cross-functional projects    
  • Strong understanding and experience in previous role using Excel to conduct analytics
  • Experience supporting regional marketing and/or sales analytics efforts 
  • Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment
  • Proficiency in managing external agencies across various disciplines and internal cross-functional partners  
  • Strong leadership, communication, presentation and interpersonal skills, with the ability to influence without direct authority
  • Resilient – demonstrates ability to “find a way” with documented results of successful execution   
  • Discerning – demonstrates ability to synthesize data to generate insight  
  • Accountable – demonstrates ability to reflect and learn from mistakes with high emotional intelligence and self-awareness

Preferred: 

  • Analytics and data science background/experience with an understanding of data management 
  • Excellent overall business acumen including budget planning and management
  • Pharmaceutical commercial experience, marketing preferred
  • Experience collaborating with cross-functional teams and influencing matrix partners
  • Ability to foster strong relationships with senior management and external partners
  • MBA and or equivalent advanced degree  

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

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$120000K

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What You Should Know About Marketing Manager I/II - Retina Marketing, AbbVie

Are you passionate about marketing and making a real difference in people's lives? If so, AbbVie is looking for a Marketing Manager I/II for our Retina Marketing team in beautiful Irvine, CA! In this role, you will be integral in developing, implementing, and analyzing compelling promotional programs that align with our brand strategies, contributing to our mission of delivering innovative medicines that tackle serious health issues. You will collaborate with various teams, including Medical, Regulatory, and Legal, to create impactful marketing assets. With your analytical skills, you’ll monitor market and brand data, conducting business performance analyses to identify and overcome obstacles to brand growth. This position also involves managing budgets, maintaining relationships with internal and external stakeholders, and engaging with our sales force directly. Furthermore, you can expect to contribute to cross-functional teams and present regular updates to leadership. If you have a knack for strategic marketing, a strong background in analytics, and a genuine desire to be part of a culture that values diversity and inclusion, we would love to hear from you at AbbVie!

Frequently Asked Questions (FAQs) for Marketing Manager I/II - Retina Marketing Role at AbbVie
What are the primary responsibilities of a Marketing Manager I/II at AbbVie?

As a Marketing Manager I/II at AbbVie, your key responsibilities include developing and implementing promotional programs, collaborating with the Medical, Regulatory, and Legal teams to create marketing assets, analyzing market data to gather insights, and performing routine business performance analyses to boost brand growth. You will also manage budgets and establish productive partnerships with stakeholders.

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What qualifications do I need to apply for the Marketing Manager I/II position at AbbVie?

To qualify for the Marketing Manager I/II position at AbbVie, applicants should hold a Bachelor's Degree and have 2-5 years of marketing experience in a regulated industry or consulting. Strong analytical skills, experience in regional marketing, and excellent communication skills are crucial for success in this role.

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Is prior pharmaceutical experience required for a Marketing Manager I/II role at AbbVie?

While prior pharmaceutical experience is preferred for the Marketing Manager I/II role at AbbVie, it is not strictly required. Candidates with experience in other regulated industries such as medical devices or diagnostics will also be considered, particularly if they possess strong analytical skills and the ability to thrive in fast-paced environments.

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What kind of projects will a Marketing Manager I/II at AbbVie lead?

In the Marketing Manager I/II role at AbbVie, you will lead projects focusing on promotional programs and marketing assets aligned with the brand plan. This includes field-facing resources and consumer communications, while also managing sample programs and conducting business performance analysis. Regular collaboration with various teams and stakeholders is essential.

Join Rise to see the full answer
How does AbbVie promote diversity and inclusion within its teams, particularly for the Marketing Manager I/II role?

At AbbVie, diversity and inclusion are at the forefront of our corporate culture. As a Marketing Manager I/II, you will participate in initiatives aimed at fostering inclusivity, ensuring that voices from diverse backgrounds are heard and valued. This commitment extends to all team members and is critical for both our internal culture and our impact on the communities we serve.

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Common Interview Questions for Marketing Manager I/II - Retina Marketing
How do you approach developing a marketing strategy for a new product?

When developing a marketing strategy for a new product, I start by conducting thorough market research to understand customer needs and competitive landscapes. Then, I define clear objectives and target audiences. Collaborating with cross-functional teams ensures alignment and innovation throughout the process. I rely heavily on data analytics to refine our approach, ensuring we’re on track to meet our goals.

Join Rise to see the full answer
Can you describe your experience working with cross-functional teams?

My experience working with cross-functional teams has been rich and rewarding. I prioritize communication and collaboration by establishing clear roles and responsibilities from the beginning. By leveraging different team members' expertise, I've successfully driven various projects forward, ensuring that all perspectives are considered in decision-making processes.

Join Rise to see the full answer
What tools do you use for data analysis in marketing?

I utilize various tools for data analysis, including advanced Excel features for modeling, Google Analytics for web data, and customer relationship management (CRM) systems like Salesforce to track campaign performance. These tools help me transform raw data into actionable insights, enabling more effective strategy adjustments.

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How would you handle a challenging stakeholder in a marketing project?

Handling challenging stakeholders involves active listening and open communication. I would first seek to understand their concerns and motivations, then present data-driven arguments to address those concerns while highlighting shared objectives. I find that building relationships and trust often smooths tensions and paves the way for collaborative solutions.

Join Rise to see the full answer
Describe a successful marketing campaign you managed.

In my previous role, I managed a multi-channel campaign that successfully launched a new product. We integrated digital marketing, traditional media, and peer-to-peer education. Through continuous monitoring of KPIs, we adjusted our strategies in real-time. Ultimately, we exceeded our sales targets and received positive feedback from the healthcare community.

Join Rise to see the full answer
What is your experience with budget management in marketing?

Budget management is a crucial aspect of marketing. I’ve had experience in tracking expenses meticulously and ensuring all campaigns stay within budget. I prioritize transparency with my team regarding budget allocations and strive to find cost-effective solutions while maximizing ROI. Regular reviews help in adjusting strategies if needed.

Join Rise to see the full answer
How do you ensure compliance in your marketing efforts, especially in a regulated industry?

Ensuring compliance in marketing efforts in a regulated industry starts with understanding the rules and regulations governing that space. I work closely with regulatory and legal teams to review all marketing materials and ensure they meet industry standards. Ongoing education about compliance changes is essential to maintain adherence in all our campaigns.

Join Rise to see the full answer
How do you stay updated on market trends in the pharmaceutical industry?

To stay updated on market trends in the pharmaceutical industry, I regularly read industry publications, attend conferences, and participate in webinars. Networking with professionals in the field and engaging in discussions on platforms like LinkedIn also help me stay informed about emerging trends and best practices.

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What metrics do you consider most important for measuring marketing success?

The most important metrics for measuring marketing success include customer engagement rates, conversion rates, and ROI. Additionally, tracking brand awareness through surveys, social media metrics, and overall sales growth helps gauge the effectiveness of our campaigns and strategies. Each metric provides valuable insights into areas for improvement.

Join Rise to see the full answer
How do you manage competing deadlines and priorities in a fast-paced environment?

Managing competing deadlines requires prioritization and effective time management. I regularly assess project timelines and actively communicate with stakeholders to ensure everyone is aligned. Utilizing project management tools and breaking tasks into manageable parts enables me to keep everything on track while being flexible for any changes that may arise.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, on-site
DATE POSTED
January 17, 2025

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