Product Marketing Associate

We’re looking for a strategic Product Marketing Associate to support the successful launch of critical features and inform the product roadmap. This is a highly collaborative role that will work closely with cross-functional teams including Product, Sales, Customer Experience, Partnerships, Data & Analytics teams, and other Marketing team members.

At ChowNow, we believe in empowering restaurants to thrive. We are dedicated to providing tools that enable independent restaurants to grow their businesses while maintaining their unique brand identities. If you're passionate about supporting small businesses and have the skills to amplify the impact of our products, we'd love to hear from you.

ABOUT US:

ChowNow’s vision is to become the leading North American platform connecting diners and independent restaurants for at-home dining.  The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they’re already online, including Google, Yelp, Instagram, Snap, and many others.  And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners, and the same goes for our culture.

Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. 

Join us and help ensure ChowNow becomes the diner’s first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time. 

About the Position:

As the Product Marketing Associate, you’ll support the successful execution of product and feature go-to-market strategies that drive awareness and adoption. You will also drive continued adoption and optimization of existing products in collaboration with Marketing Lifecycle, Product, and Customer Experience teams to improve customer stickiness. This role will support all product squads in service of restaurants (B2B) and diners (B2C). In this role, you’ll craft compelling messaging, develop effective briefs for internal and agency creative partners, and support the development of enablement materials for customer-facing teams including case studies and one-pagers.

As an expert in our products and customers, you’ll perform market research by conducting customer surveys and interviews to inform go-to-market strategies and the product roadmap.

This position is Remote based. Reports to the Senior Lifecycle & Product Marketing Manager; No direct reports

WHAT WE LOVE ABOUT YOU:

You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are.  You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.

You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.

WHAT SUCCESS LOOKS LIKE: 

• Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
• Build a deep understanding of ChowNow’s products and key restaurant partner segments.
• Establish strong relationships with cross-functional teams, including product, sales, customer experience, and marketing.
• Begin supporting ongoing go-to-market efforts for any in-progress product launches or feature enhancements.
• Review go-to-market documentation and begin to formalize a plan to audit, update, and create templates for future launches.

• Develop and deliver a plan to templatize go-to-market documentation including launch playbooks, messaging architecture, and other key artifact documents.
• Support the execution of customer case studies and testimonials in partnership with the Marketing Content Manager.
• Support the Sr. Marketing Manager, Demand Gen on sales enablement efforts such as product demo video scripting and recording
• Lead all product marketing survey set up and execution, inclusive of reporting on completions, synthesizing feedback

• Develop and execute a research plan to conduct primary market research via prospect, customer, and stakeholder interviews and surveys.
• Analyze competitor positioning and market trends to identify opportunities for differentiation and improved customer engagement.
• Lead a competitive audit and join Competitive Intel Taskforce team to support Sales Team resources
• Lead the execution of a Tier 3 go-to-market strategy for a new product or feature.
• Support content updates on key product landing pages to expand educational content and improve organic search opportunities.

• You have 2+ years of experience in marketing, preferably in SaaS or a related field. 
• You have a proven track record of developing effective project briefs and executing marketing campaigns that drive measurable outcomes.
• You have experience with survey tools (ex. Typeform, Ballpark, Qualtrics, SurveyMonkey).
• You are a self-motivated problem solver, who thrives in ambiguity.
• You are highly organized and accountable, with an exceptional attention to detail.
• You thrive in a collaborative, fast-paced environment and can manage multiple projects simultaneously.
• You’re passionate about supporting small businesses and resonate with ChowNow’s mission to empower independent restaurants.

• Expected Base Salary Range: $64,000 - $84,750 depending on candidate location
• Ongoing training and growth opportunities.
• A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
• Rock solid medical, dental, and vision plans.
• Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
• Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
• 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
• 401(k) Matching
• Employer-contributing student loan assistance program or continuing education reimbursement program
• Commuter benefits (including Uber Pool).
• Employee Stock Incentive Plan.
• Pet insurance for your fur babies

• Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
• Enough freedom to spread your wings while still holding you accountable.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.

As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.  We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.

Information Regarding Recruiting Scams: ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.  

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