Ad Operations Manager (with MMP knowledge)

As an Ad Operations Manager at AdStart Media, your key responsibilities will include setting up advertising campaigns on various platforms, ensuring proper integration of promotional assets, conducting detailed market research, and preparing Metrics/ROI reports to analyze campaign performance. You will also handle documentation and requests from sales teams through our internal tools like JIRA and Confluence.

To qualify for the Ad Operations Manager role at AdStart Media, candidates should have at least 2 years of experience in a similar position, be detail-oriented, and possess MMP knowledge with tools like Appsflyer, Adjust, or Branch. Proficiency in data analysis using Excel or Google Sheets, excellent communication skills, and the ability to handle API integrations are also required.

The work culture for the Ad Operations Manager position at AdStart Media is vibrant and dynamic, embodying a start-up mentality with a flat hierarchy and a positive attitude. Employees are encouraged to contribute their ideas and opinions, and there's a strong emphasis on teamwork and collaboration, along with flexible work-life balance options.

At AdStart Media, we offer a competitive salary and benefits for the Ad Operations Manager role, alongside a tailor-made career progression plan designed to foster your growth. Additional perks include team-building activities, training programs, and the chance to travel and work from various office locations.

AdStart Media supports personal and professional development for Ad Operations Managers through various employee training programs and opportunities to take part in engaging projects. We pride ourselves on providing an environment where innovative ideas are valued, and your career can evolve based on your aspirations.

When answering this question, highlight specific experiences you've had with mobile marketing platforms. Discuss how you've set up links, run reports, and managed integrations. Provide examples that demonstrate your ability to use these platforms effectively to optimize ad campaigns.

Share your systematic approach to setting up advertising campaigns, including planning, defining objectives, choosing the right platforms, and testing. Emphasize how you ensure tracking and analytics are properly integrated from the start.

Discuss methodologies you employ for market analysis, such as combing through social trends, consumer insights, and competitor benchmarking. Providing real-life examples can showcase your analytical skills and thought process.

Explain your organizational skills and the tools you use to manage documentation, such as JIRA or Confluence. Provide examples of how you prioritize tasks to ensure deadlines are met without compromising quality.

Mention resources you follow, such as industry blogs, newsletters, webinars, or conferences. This shows your commitment to remaining informed about advancements in ad tech and how they can apply to your work.

Share a specific example detailing the campaign's objectives, strategies employed, and the results achieved. Be quantifiable about metrics and ROI to demonstrate your impact directly.

Discuss the importance of teamwork in executing ad campaigns and how you foster collaboration with sales teams and other departments. Highlight how effective communication aids in achieving common goals.

Discuss methods you use for time management, such as setting priorities, creating schedules, and employing task management tools. Realizing that you thrive under pressure is an asset in this field.

Talk about metrics like CTR, conversion rates, and ROI. Explain how you use data to make informed decisions that improve ad performance over time.

Emphasize the processes you utilize for data validation, such as cross-referencing data sources and double-checking results before presentation. Stress how accuracy is crucial for effective decision-making.