Job details

Marketing Operations Lead

Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.

Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.

We are a people-centric culture building sincere relationships with our customers and our teams.

We Are Thoughtful

We Are Ambitious

We Are Easy to Love

We have operations in Brisbane, Australia and California, USA. We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.

If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you!

About The Role

As a Marketing Operations Lead, you will be responsible for streamlining and optimizing marketing processes, tools, and workflows to drive alignment, efficiency, and execution across Petal & Pup’s global teams. You will support the marketing team with the Go-To-Market calendar, marketing communications, and enable seamless collaboration between Merchandising and Marketing.

This is a remote position seeking candidates based in California. Interviews will commence from Monday 6th January, 2025.

Key Responsibilities

Go-To-Market (GTM) Calendar: Support the Brand Manager with the development of the GTM calendar, coordinating timelines and deliverables with the channel leads to ensure alignment with Merchandising and Marketing calendars.
Marketing Projects: Oversee the planning, execution, and tracking of brand marketing initiatives, ensuring all milestones are met on time and within scope.
Marketing Communications: Provide regular project status updates and ensure clear communication across the global teams.
Drive Process Improvement: Identify opportunities to improve and evolve seasonal GTM processes, tools, and workflows to optimize efficiency and support global and regional teams in meeting critical KPIs.
Content Management: Establish and maintain a Digital Asset Management (DAM) system or Google repository to organize creative assets, reports, and marketing documents for easy access via tools like ClickUp, Airtable, Dropbox, or Google Drive.
Reporting and Insights: Partner with marketing leads to coordinate monthly and quarterly reporting, including campaign performance and quarterly hindsight reviews.
Standardize Tools and Workflows: Develop and maintain standardized tools and practices to enable consistent execution across Merchandising, Marketing, and Design teams.

Skills & Experience

3-5 years in a marketing operations position
Possess a strong understanding of how all channels operate separately and collectively to develop insights and inform go to market timings
Resolve issues, align cross-functional stakeholders, and drive operational excellence across the organization
Detail oriented
Ensure teams are adhering to the brand go to market calendar including timely delivery of briefs and creative assets, facilitating meetings and following up on pending issues
Possess an ability to make quick decisions, influence at all levels of the organization, raise awareness of foreseeable issues and escalate to leaders when required

$75,000 - $85,000 a year

Salary range for this role is $75,000 - $85,000/yr. The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

We care about our employees and have curated a benefit package that enriches our team's experience. At Petal and Pup we certainly love our work perks!

· Amazing Employee Discount Program (50%)

· Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans

· Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans

· 401(k) Program (100% Match Up to 5% of Pay)

· Company Employee Stock Purchase Plan with a 15% discount

· Positive Company Culture that Celebrates both Personal & Company Milestones

· 15 Vacation Days + 10 Sick Days + 10 Holidays

Petal & Pup offers you the chance to make a daily impact on a global business. We look forward to meeting you!

#Petal&Pup #Petal&PupCareers #akaBrands #akaYourCareer

Petal & Pup USA, Inc., is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

If you need assistance or accommodation during the hiring process due to a disability, please contact us at HR@aka-brands.com. Please note that we do not respond to application inquiries or resume submissions via this email address.

CCPA Notice at Collection for California Employees and Applicants click here.

Principals Only - No Agencies Please.

a.k.a. Brands Glassdoor Company Review

5.0

a.k.a. Brands DE&I Review

4.7

CEO of a.k.a. Brands

Jill Ramsey

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Average salary estimate

$80000 / YEARLY (est.)

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$75000K

$85000K

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What You Should Know About Marketing Operations Lead, a.k.a. Brands

Are you ready to dive into an exciting role where fashion meets function? Petal and Pup, a rapidly growing global online shopping destination known for curating trendy styles, is on the lookout for a passionate Marketing Operations Lead. Based in California, either in LA or San Francisco, you'll be at the heart of streamlining our marketing processes and ensuring our vibrant teams are aligned and efficient. With a focus on enhancing our Go-To-Market calendar and driving smooth communication across our marketing and merchandising teams, your contributions will be paramount to our continued success. You'll be tasked with overseeing various marketing projects, ensuring that all milestones are met while facilitating clear and concise communication globally. We want someone who is detail-oriented and thrives on problem-solving within a collaborative environment. Your expertise will also play a crucial role in improving our seasonal processes and establishing effective digital asset management systems. While we have fantastic growth and benefits, including a generous employee discount program, health plans, and even a 401(k) match, the best part about Petal and Pup is our people-centric culture that truly values ambition and creativity. If you have 3-5 years of marketing operations experience and are excited to influence and drive operational excellence in a fashion-forward brand, we’d love for you to connect with us!

Frequently Asked Questions (FAQs) for Marketing Operations Lead Role at a.k.a. Brands

What are the key responsibilities of a Marketing Operations Lead at Petal and Pup?

As a Marketing Operations Lead at Petal and Pup, key responsibilities include supporting the development of the Go-To-Market calendar, managing marketing communications, overseeing the planning and execution of marketing initiatives, driving process improvement, and maintaining digital asset management systems. Your role is pivotal in facilitating collaboration between merchandising and marketing teams to ensure operational excellence.