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Public Relations Assistant

Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.   


Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.


We are a people-centric culture building sincere relationships with our customers and our teams. 

We Are Thoughtful

We Are Ambitious

We Are Easy to Love


We have operations in Brisbane, Australia and California, USA.  We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.


If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you! 


About the Role

We are seeking a dynamic and organised casual PR Assistant to join our team. This role will provide essential support for our PR and marketing efforts, including managing the PR inbox, influencer relations, event coordination, and production support. If you are a highly motivated, trend driven and detail-oriented individual with a passion for PR and marketing, we encourage you to apply.


This is a casual position offering approximately 20 hours per week. Ideal availability is Wednesday - Friday.


PR Inbox Management
  • Efficiently manage and respond to incoming PR inquiries and requests.
  • Prioritise and route correspondence to appropriate team members.
  • Track and follow up on all incoming and outgoing communications.


Influencer Relations
  • Cultivate and maintain strong relationships with key influencers.
  • Support the management of influencer gifting programs, including product selection, shipping, and tracking.
  • Ship and manage tracking for gifting orders for VIP and celebrity partners via our agency spreadsheet.
  • Identify and vet influencers whose style and values complement our brand’s vision and aesthetic.


Event Support
  • Assist in the planning and execution of PR events.
  • Provide logistical support, such as vendor coordination, guest list management, and on-site event management.
  • Contribute to creative event concepts and execution.
  • Entertain influencer partners and manage vendor relationships on site.


General Admin/Marketing Support
  • Provide administrative support, including data entry, report generation, and project management.


Skills & Experience
  • Bachelor's degree, or working towards, in Public Relations, Marketing, Communications, or a related field preferred.
  • Prior exposure in public relations, marketing, or a related field ideal.
  • Strong organisational and time management skills.
  • Excellent written and verbal communication skills. 
  • A passion for the fashion industry and a keen eye for trends.
  • Ability to work independently and as part of a team.
  • A positive attitude and a willingness to learn.


We care about our employees and have curated a benefit package that enriches our team's experience. At Petal and Pup we certainly love our work perks!


·       Flexible Scheduling & Rostering Practices - We Work Around Your Availability (Unless Noted)

·       Amazing Employee Discount Program (50%)

·       Company Paid Employee Assistance & Mental Health Plans (EAP)

·       Positive Company Culture that Celebrates both Personal & Company Milestones


Petal & Pup offers you the chance to make a daily impact on a global business. We look forward to meeting you! 


#Petal&Pup #Petal&PupCareers #akaBrands #akaYourCareer


Petal & Pup Pty., Ltd. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.


If you need assistance or accommodation during the hiring process due to a disability, please contact us at HR@aka-brands.com. Please note that we do not respond to application inquiries or resume submissions via this email address.


Principals Only - No Agencies Please.

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What You Should Know About Public Relations Assistant, a.k.a. Brands

If you're enthusiastic about fashion and public relations, then the Public Relations Assistant position at Petal and Pup in Pinkenba, QLD might be your perfect match! Since our inception in 2014, we’ve become a leading online shopping destination known for curating stylish trends tailored for the Australian customer while gaining a following of over 2 million on social media. In this casual role, you’ll be instrumental in supporting our PR and marketing initiatives, allowing you to hone your skills in a key area of the fashion industry. You'll manage the PR inbox, maintain influencer relationships, and assist with event planning, giving you a front-row seat to the exciting world of fashion PR. Are you organized and detail-oriented? Do you have a knack for building relationships? Your days will be filled with tasks that allow you to tackle PR inquiries, support influencer gifting, and contribute to our innovative events. This casual position offers approximately 20 hours of work per week, ideally from Wednesday to Friday, making it perfect for anyone looking to balance work with their personal life. At Petal and Pup, we not only value fashion but also our people, cultivating a culture where your contributions make a real impact. So, if you're a motivated individual with a flair for trends and marketing and want to be part of a dynamic team, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Public Relations Assistant Role at a.k.a. Brands
What responsibilities does a Public Relations Assistant at Petal and Pup have?

As a Public Relations Assistant at Petal and Pup, your responsibilities include managing the PR inbox, cultivating influencer relationships, assisting with event coordination, and providing administrative support for marketing efforts. You’ll be a vital asset in ensuring our PR initiatives run smoothly, allowing us to maintain our strong presence in the fashion industry.

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What qualifications are needed for the Public Relations Assistant role at Petal and Pup?

To qualify for the Public Relations Assistant position at Petal and Pup, you should ideally have a Bachelor’s degree or be working towards one in Public Relations, Marketing, or Communications. Previous exposure to public relations or marketing is preferred, along with solid organizational skills and a passion for fashion.

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How can I effectively manage influencer relations as a Public Relations Assistant at Petal and Pup?

In the role of a Public Relations Assistant at Petal and Pup, effectively managing influencer relations involves cultivating strong partnerships, supporting gifting programs, and identifying influencers who align with our brand. Building relationships based on mutual style and values will be key to your success.

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What does event coordination look like for a Public Relations Assistant at Petal and Pup?

Event coordination as a Public Relations Assistant at Petal and Pup includes assisting with planning and executing PR events. This may involve logistical support such as vendor coordination and guest list management, as well as contributing to creative event concepts that elevate our brand's visibility.

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What is the work culture like at Petal and Pup for a Public Relations Assistant?

The work culture at Petal and Pup for a Public Relations Assistant is supportive and dynamic, emphasizing creativity, teamwork, and professionalism. We foster a people-centric environment that celebrates achievements and milestones, encouraging personal and professional growth within the fashion industry.

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Common Interview Questions for Public Relations Assistant
What attracted you to the Public Relations Assistant position at Petal and Pup?

You might want to share your passion for the fashion industry and how the innovative nature of Petal and Pup's approach to retail aligns with your career goals. Highlighting your eagerness to contribute to a growing team will showcase your enthusiasm.

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How would you prioritize tasks when managing the PR inbox?

For this question, you can explain your approach to triaging emails based on urgency and importance. You might address how timely responses contribute to maintaining strong outreach and brand reputation.

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Can you describe your experience with influencer relations?

Reflect on any prior experience managing influencer partnerships, discussing how you identified, communicated with, and maintained relationships with influencers. Be sure to convey your ability to align them with brand values.

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How do you stay updated on fashion trends?

You can mention sources like fashion magazines, social media channels, or trend forecasting platforms that you regularly consult. Discuss how these insights influence your approach as a Public Relations Assistant.

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What skills do you think are essential for a Public Relations Assistant?

Discuss critical skills such as strong communication, organization, and teamwork. You might also add a note about adaptability in a fast-paced environment like fashion PR, where trends change rapidly.

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How do you handle feedback from team members or clients?

Express your openness to constructive feedback and how you implement it to improve your work. Discuss the importance of collaboration and being receptive to others' perspectives in team environments.

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Describe a challenging situation you faced in a previous role.

Consider sharing a professional example where you encountered a significant challenge and how you addressed it. Focus on problem-solving and teamwork, as these skills are valuable in PR roles.

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What role do you think events play in public relations?

You can emphasize how events create opportunities for brand exposure and influencer engagement, discussing their impact on the overall PR strategy and brand image.

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What qualities make you a good fit for our team culture at Petal and Pup?

Reflect on the company values—being thoughtful, ambitious, and easy to love—and explain how your character traits and work ethic align with these core values, emphasizing enthusiasm for a collaborative workplace.

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How would you approach managing multiple projects simultaneously?

Discuss your time management skills and your system for keeping organized—perhaps using digital tools or methods that help you balance various tasks and deadlines effectively.

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We help our brands maximize their potential as they lead whats next in fashion. As a platform, a.k.a. enables brands to grow faster and allows founders to focus on the aspects of business they love.

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Part-time, on-site
DATE POSTED
April 11, 2025

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