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Senior Manager, Customer Growth Data and Analytics - job 15 of 17

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The US Consumer Marketing (USCM) organization leads prospect acquisition and customer marketing for US Consumer Services (USCS), one of the largest growth engines within American Express. The Investment Services team within USCM is responsible for several key functions, including leadership of forecasting processes, delivery of performance reporting and insights, and operational management of USCS’ marketing budget.   

How will you make an impact in this role?

The Senior Manager - Customer Growth Data and Analytics will be responsible for delivering insights across the Customer Growth portfolio to drive better outcomes from our customer marketing investments.

They will be responsible for building reporting products and insights frameworks to support the Customer Growth Marketing strategy.

The Senior Manager will contribute to the development of insights from both custom analytics projects and ongoing performance monitoring, and work with marketers to help them better understand the performance of their channels.

Job Responsibilities:

  • Develop dashboards and other reporting products for the use marketers and other stakeholders
  • Deep dive analysis into performance gaps and opportunities
  • Cohort and profiling analysis to understand performance of different segments and develop strategies to enhance marketing treatments
  • Develop framework for strategic insights to support customer investment decisions across the portfolio

Minimum Qualifications

  • Deep analytical skills – ability to analyze/understand large data sets, synthesize and draw out relevant insights
  • Extreme attention to detail and accuracy – strong sense of responsibility and accountability
  • Significant marketing analytics experience, understand data from key channels, and the ways these are optimized 
  • Educational and work experience implementing statistical approaches would be helpful
  • Strong SQL, Python, Power BI and Excel skills
  • 5+ years of work experience in analyzing data and reporting insights
  • Bachelor's Degree Preferred 

Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. 

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

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Average salary estimate

$127500 / YEARLY (est.)
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$90000K
$165000K

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What You Should Know About Senior Manager, Customer Growth Data and Analytics, American Express

Are you ready to make a significant impact at American Express as a Senior Manager, Customer Growth Data and Analytics? This exciting role is all about leveraging your data-savvy skills to deliver valuable insights that drive our customer marketing strategies to new heights. With a focus on developing reporting products and insight frameworks, you'll be collaborating with marketers to deep dive into performance analysis and identify gaps and opportunities. Your expertise will allow you to conduct cohort and profiling analyses that enhance our strategies and align with our portfolio goals. We’re looking for someone with a robust analytical background and a knack for understanding large data sets. If you're passionate about using your skills to support customer growth and are excited about being part of a diverse team that's committed to exceptional customer service, American Express is the right place for you. Here, you’ll find a welcoming environment where your contributions are recognized and valued, with ample opportunities for professional development. In addition to a competitive salary, we offer a comprehensive benefits package designed to ensure your well-being, including a flexible working model, generous parental leave, and access to wellness resources. Join us at American Express and let’s lead the way together, creating a positive difference for our customers and community.

Frequently Asked Questions (FAQs) for Senior Manager, Customer Growth Data and Analytics Role at American Express
What are the key responsibilities of the Senior Manager, Customer Growth Data and Analytics at American Express?

The Senior Manager, Customer Growth Data and Analytics at American Express is tasked with delivering crucial insights that drive better outcomes from customer marketing investments. You'll be responsible for creating dashboards and reporting products, performing deep dive analyses on performance gaps and opportunities, conducting cohort analyses, and developing a framework for strategic insights that support customer investment decisions across the portfolio.

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What qualifications are required for the Senior Manager, Customer Growth Data and Analytics position at American Express?

To be successful as a Senior Manager, Customer Growth Data and Analytics at American Express, candidates should have deep analytical skills, a strong attention to detail, and significant experience in marketing analytics. A Bachelor's Degree and a minimum of 5 years of experience analyzing data and reporting insights, coupled with proficiency in SQL, Python, Power BI, and Excel, are essential qualifications for this role.

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How does the Senior Manager, Customer Growth Data and Analytics role contribute to marketing strategies at American Express?

The Senior Manager, Customer Growth Data and Analytics plays a vital role in shaping marketing strategies at American Express by delivering insights and analytics that help marketers understand channel performance and optimize their strategies. This role not only builds reporting frameworks but also conducts custom analytics projects that support ongoing performance monitoring.

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What skills are advantageous for the Senior Manager, Customer Growth Data and Analytics at American Express?

In addition to strong analytical abilities, the ideal Senior Manager, Customer Growth Data and Analytics at American Express should possess expertise in statistical analysis, marketing metrics, and a keen understanding of data-driven decision-making processes. Familiarity with presenting complex data insights to various stakeholders will also be highly beneficial.

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What is the expected salary range for the Senior Manager, Customer Growth Data and Analytics role at American Express?

The expected salary range for the Senior Manager, Customer Growth Data and Analytics at American Express is between $90,000 to $165,000 annually, in addition to potential bonuses and a comprehensive benefits package tailored to support colleagues' well-being and professional growth.

Join Rise to see the full answer
Common Interview Questions for Senior Manager, Customer Growth Data and Analytics
Can you describe your experience with data analytics and how it applies to customer growth?

When answering this question, focus on specific tools and methods you've used, such as SQL, Python, or Power BI. Talk about your ability to analyze large datasets and provide actionable insights that directly contributed to customer marketing strategies or growth targets.

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How do you prioritize projects when multiple marketing strategies need your analysis?

Highlight your time management and organizational skills. Discuss your approach to assessing project impact on marketing goals, and mention tools or methods you use to prioritize tasks effectively.

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Share an example of a time you identified a significant performance gap in marketing data.

Use the STAR (Situation, Task, Action, Result) method to provide a clear and structured response. Describe the context, your analysis process, the steps you took to address the gap, and the outcome that followed.

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What techniques do you use to communicate complex data insights to non-technical stakeholders?

Discuss methods such as data visualization tools or simplified reporting formats. Emphasize the importance of storytelling with data to ensure your audience can easily understand and engage with the insights.

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What is your approach to developing reporting products for marketing teams?

Explain your process for understanding the marketing team's needs, including gathering requirements and iterating on reporting formats. Highlight any specific frameworks or tools you use for creating user-friendly dashboards.

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How do you stay updated with trends in marketing analytics?

Mention specific sources of information, such as industry publications, webinars, or professional groups. Expound on your commitment to continuous learning and how you apply new knowledge to your work.

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How do you handle discrepancies in data when reporting insights?

Stress the importance of validating data sources and thoroughly investigating discrepancies. Explain your problem-solving skills and how you work to present the most accurate and reliable insights.

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Describe your experience with cohort analysis and its importance in marketing.

Provide concrete examples from your past roles where cohort analysis informed marketing decisions. Discuss how different segments can reveal customer behavior and drive targeted strategies.

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What challenges have you faced while working with marketing data, and how did you overcome them?

Use specific examples to illustrate challenges such as data accessibility or integration issues. Share the steps you took to resolve these obstacles and the lessons learned.

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Why do you want to work at American Express as a Senior Manager, Customer Growth Data and Analytics?

Align your personal career aspirations with American Express’s values. Discuss your enthusiasm for making an impact through data analytics at a globally recognized company that values diversity and innovation.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

2349 jobs
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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
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Full-time, hybrid
DATE POSTED
April 3, 2025

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