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Senior Manager, Customer Growth Data and Analytics - job 14 of 17

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The US Consumer Marketing (USCM) organization leads prospect acquisition and customer marketing for US Consumer Services (USCS), one of the largest growth engines within American Express. The Investment Services team within USCM is responsible for several key functions, including leadership of forecasting processes, delivery of performance reporting and insights, and operational management of USCS’ marketing budget.   

How will you make an impact in this role?

The Senior Manager - Customer Growth Data and Analytics will be responsible for delivering insights across the Customer Growth portfolio to drive better outcomes from our customer marketing investments.

They will be responsible for building reporting products and insights frameworks to support the Customer Growth Marketing strategy.

The Senior Manager will contribute to the development of insights from both custom analytics projects and ongoing performance monitoring, and work with marketers to help them better understand the performance of their channels.

Job Responsibilities:

  • Develop dashboards and other reporting products for the use marketers and other stakeholders
  • Deep dive analysis into performance gaps and opportunities
  • Cohort and profiling analysis to understand performance of different segments and develop strategies to enhance marketing treatments
  • Develop framework for strategic insights to support customer investment decisions across the portfolio

Minimum Qualifications

  • Deep analytical skills – ability to analyze/understand large data sets, synthesize and draw out relevant insights
  • Extreme attention to detail and accuracy – strong sense of responsibility and accountability
  • Significant marketing analytics experience, understand data from key channels, and the ways these are optimized 
  • Educational and work experience implementing statistical approaches would be helpful
  • Strong SQL, Python, Power BI and Excel skills
  • 5+ years of work experience in analyzing data and reporting insights
  • Bachelor's Degree Preferred 

Salary Range: $90,000.00 to $165,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. 

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

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Average salary estimate

$127500 / YEARLY (est.)
min
max
$90000K
$165000K

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What You Should Know About Senior Manager, Customer Growth Data and Analytics, American Express

At American Express, we’re on the lookout for a Senior Manager, Customer Growth Data and Analytics to join our dynamic team in New York City. If you're passionate about data and analytics and want to make a significant impact on customer marketing strategies, this role is perfect for you! In this position, you will spearhead initiatives that drive better outcomes for our customer marketing investments. With your analytical prowess, you will develop insightful reporting products and dashboards that marketers can use to enhance our offerings. You will be diving deep into performance analysis, identifying gaps and opportunities, and conducting cohort analysis to fine-tune our marketing treatments. This is a chance to collaborate closely with talented marketers to understand how to elevate performance across various channels. We value accuracy and a keen eye for detail and are looking for someone with significant marketing analytics experience. If you thrive on turning large data sets into meaningful insights and enjoy developing frameworks that support strategic decisions, we invite you to apply and join a company that prioritizes your holistic well-being and fosters your career growth. Together, let’s lead the way! With our competitive salary package and comprehensive benefits, including flexible work options, we ensure that you feel fully supported both professionally and personally. Join Team Amex, and let's create amazing journeys together!

Frequently Asked Questions (FAQs) for Senior Manager, Customer Growth Data and Analytics Role at American Express
What are the responsibilities of a Senior Manager, Customer Growth Data and Analytics at American Express?

The Senior Manager, Customer Growth Data and Analytics at American Express is responsible for developing dashboards and reporting products that aid marketers in understanding customer growth. They conduct deep analyses to uncover performance gaps, engage in cohort profiling, and design strategic frameworks to inform investment decisions.

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What qualifications do I need to become a Senior Manager, Customer Growth Data and Analytics at American Express?

To qualify for the Senior Manager, Customer Growth Data and Analytics position at American Express, candidates should have at least 5 years of experience in data analysis, a Bachelor's degree, and strong skills in SQL, Python, Power BI, and Excel. Deep analytical skills and attention to detail are essential.

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How does American Express support the professional growth of a Senior Manager, Customer Growth Data and Analytics?

American Express offers numerous career development opportunities for Senior Managers, Customer Growth Data and Analytics, including training programs and access to professional networks that enhance skills and knowledge in marketing analytics and data-driven decision-making.

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What salary can I expect as a Senior Manager, Customer Growth Data and Analytics at American Express?

As a Senior Manager, Customer Growth Data and Analytics at American Express, you can expect a competitive salary ranging from $90,000 to $165,000 annually, along with bonus opportunities and comprehensive benefits to support your overall well-being.

Join Rise to see the full answer
What is the work environment like for a Senior Manager, Customer Growth Data and Analytics at American Express?

The work environment for a Senior Manager, Customer Growth Data and Analytics at American Express is collaborative and inclusive. Employees can work in a flexible model that includes onsite, hybrid, or fully virtual arrangements, promoting a healthy work-life balance.

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Common Interview Questions for Senior Manager, Customer Growth Data and Analytics
Can you describe your experience with data analytics in a marketing context?

When discussing your experience with data analytics in marketing, highlight specific projects where your insights led to improved customer engagement or increased conversion rates. Mention the tools you used, the datasets you analyzed, and how your findings impacted marketing strategies.

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What methodologies do you use for cohort analysis?

To answer this question, explain your preferred methodologies for cohort analysis, such as segmenting customer data by behavior or demographic factors. Discuss how you analyze the cohort’s performance over time to identify trends and optimize marketing treatments.

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How do you ensure accuracy in your data reporting?

To ensure accuracy in your data reporting, you should implement a multi-step verification process. Discuss your approach of validating data sources, cross-referencing outputs, and using automated tools to reduce human error. Emphasize your attention to detail and methodical nature.

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What tools are you proficient in that would help you as a Senior Manager at American Express?

Highlight your proficiency in tools like SQL for database management, Python for data manipulation, and Power BI or Excel for reporting. Mention any specific projects where these tools contributed to successful outcomes in marketing analytics.

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How do you prioritize different marketing analytics projects?

Discuss your approach to prioritizing projects based on business objectives, available data, and potential impact. Share examples of how you’ve assessed project urgency and relevance to ensure a strategic focus.

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Can you give an example of how your analysis directly influenced marketing strategy?

Prepare a specific example where your analytical insights led to a tangible change in marketing strategy. Talk about the analysis you conducted, the recommendations you made, and the results achieved.

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What challenges have you faced in analytics, and how did you overcome them?

Share a story about a significant challenge in your analytics work, such as data quality issues or stakeholder buy-in for analytical solutions. Explain your approach to overcoming the challenge and the lessons learned.

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In your opinion, what makes a successful Customer Growth strategy?

Discuss the key components of a successful Customer Growth strategy, such as a data-driven approach, customer segmentation, tailored marketing treatments, and ongoing analysis of performance and ROI. Align your perspective with American Express' commitment to exceptional customer experience.

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How do you handle feedback from stakeholders regarding your reporting insights?

Explain your approach to receiving and integrating feedback into your analyses. Discuss the importance of collaboration and how you find ways to accommodate suggestions while maintaining data integrity.

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What trends do you see impacting Customer Growth analytics in the next few years?

Be ready to discuss industry trends, such as the increasing importance of customer data privacy, advancements in AI and machine learning in analytics, and the growing importance of personalized marketing strategies. Mention how you stay current with these trends.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

2349 jobs
MATCH
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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
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TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 4, 2025

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