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Marketing Director

Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for almost 25 years.

 

Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections.

 

With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics.

 

To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner.


What you’ll be doing:
  • The Marketing Director will be responsible for developing and executing comprehensive marketing programs focused on building our company's brand presence, generating qualified leads, and driving revenue through targeted ABM campaigns. The ideal candidate will have a proven history in a technology or B2B services industry with expertise in field marketing, digital marketing, brand management and product marketing. This role requires close collaboration with demand generation, sales, and customer engagement teams to deliver high-impact marketing campaigns to potential customers in need of a marketing measurement solution. This role reports to the Vice President of Marketing and requires a dynamic, “can-do” leader who is ready to roll up their sleeves, drive impactful initiatives, enhance team efficiency, and deliver meaningful results.
 
  • Strategy & Planning: Partner with the VP of Marketing to design and execute comprehensive marketing campaigns that align with the company's sales objectives and growth goals. Track, analyze and report on campaign effectiveness, making data-driven recommendations for improvement. Partner with head of demand generation, sales, and customer engagement teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs.
 
  • Brand Building & Thought Leadership: Lead field marketing and content development programs that enhance Analytic Partners' brand identity and voice, ensuring strong differentiation in the marketplace through strategic messaging and content marketing strategies, including whitepapers, articles, case studies and paid/earned thought leadership pieces. Ensure marketing maintains a leading voice of influence in strategic decision-making.
 
  • Collaboration & Leadership: Work cross-functionally to implement cohesive strategies and hold teams accountable for ongoing improvement. Provide mentorship and foster a collaborative environment to maximize impact.
 
  • Marketing Objectives & Measurement: Define marketing goals and establish mechanisms to evaluate impact on revenue, brand perception, and success metrics. Balance short-term demands with long-term strategic growth and ensure alignment with overall business priorities.


What we look for in you:
  • 10+ years of professional marketing experience, with a strong focus on marketing, content development and lead generation for B2B organizations in technology, SaaS, or consulting services industry.
  • Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
  • Proven experience in running successful multi-channel marketing campaigns and driving revenue through targeted marketing efforts through email, SEM, paid advertising, ABM, and content marketing.
  • Strong understanding of technology consulting or Saas space with the ability to communicate complex service offerings in a clear, compelling way.
  • Demonstrated success in lead generation, sales funnel optimization, and campaign management.
  • Demonstrated experience in product marketing and sales enablement is a plus.
  • Proven ability to define and execute both tactical and strategic marketing initiatives in complex environments.
  • Experience developing marketing strategies from the ground up and optimizing organizational processes for efficiency and impact.
  • Strong understanding of digital marketing channels, analytics, and measurement of marketing impact.
  • Demonstrated ability to lead and inspire others, fostering collaboration and accountability.
  • Excellent communication, negotiation, and people skills.


Our differentiator is – Our People!  We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.  

People: We value our people, customers, and partners

Passion: We love what we do

Growth: Unlimited growth means unlimited potential

 

AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.

 

As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here

 

Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.

 

 

#LI-Hybrid 

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CEO of Analytic Partners
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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Marketing Director, Analytic Partners

Are you ready to take your marketing career to the next level as a Marketing Director at Analytic Partners in sunny Miami, Florida? At Analytic Partners, we pride ourselves on being a global leader in commercial measurement and optimization. We’re all about turning data into expertise and helping the world’s biggest brands make informed decisions. In this dynamic role, you’ll be at the helm of developing and executing comprehensive marketing programs that not only boost our brand presence but also generate qualified leads and drive revenue through targeted account-based marketing (ABM) campaigns. We’re looking for someone with a solid track record in the technology or B2B services sector. If you’ve got extensive experience in field marketing, digital marketing, brand management, and product marketing, then this could be your ideal platform! Collaborating closely with our demand generation, sales, and customer engagement teams, you’ll implement high-impact marketing strategies that resonate with potential customers in search of our marketing measurement solutions. As the Marketing Director, you’ll work directly with our VP of Marketing on strategy and planning, ensure cohesive execution of marketing initiatives, provide thought leadership, and continuously measure the impact of our marketing efforts. We treasure individuality and the power of effective teamwork. With our culture emphasizing people, passion, and growth, you'll have the chance to shape your career while contributing to our mission. If you’re a dynamic leader ready to roll up your sleeves and drive meaningful results, we want to hear from you!

Frequently Asked Questions (FAQs) for Marketing Director Role at Analytic Partners
What are the key responsibilities of the Marketing Director at Analytic Partners?

The Marketing Director at Analytic Partners oversees the development and execution of comprehensive marketing programs aimed at enhancing brand presence and driving lead generation. This includes coordinating with various internal teams to create high-impact ABM campaigns, analyze campaign effectiveness, and ensure alignment with the company's sales objectives.

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What qualifications are required for the Marketing Director position at Analytic Partners?

Candidates for the Marketing Director role at Analytic Partners should possess over 10 years of professional marketing experience, especially in B2B technology, SaaS, or consulting services. A Bachelor’s degree in Marketing or a related field is essential, and a Master’s degree is preferred. Extensive experience in executing multi-channel marketing strategies is also crucial.

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What skills are important for a Marketing Director at Analytic Partners?

Key skills for the Marketing Director at Analytic Partners include strong digital marketing acumen, excellent communication, and negotiation abilities, as well as leadership skills that inspire collaboration across teams. Additionally, a strong understanding of campaign management and revenue generation strategies is critical.

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How does the Marketing Director role at Analytic Partners contribute to overall business goals?

The Marketing Director plays a vital role at Analytic Partners by designing marketing campaigns that align with sales objectives and growth goals, ultimately driving revenue. By continually measuring marketing effectiveness and making data-driven recommendations, they help ensure that the company's marketing strategies contribute significantly to business success.

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What is the company culture like at Analytic Partners for the Marketing Director position?

The company culture at Analytic Partners emphasizes people, passion, and growth. They champion diversity, equity, and inclusion, empowering individuals to innovate and achieve their potential, while the Marketing Director fosters collaboration and a spirit of teamwork within the marketing team.

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Common Interview Questions for Marketing Director
Can you describe your experience with developing multi-channel marketing campaigns?

Certainly! When discussing this, focus on specific campaigns you've managed, detailing the channels used, your strategy for integration, and the results achieved. Highlight how these experiences could apply to the Marketing Director role at Analytic Partners.

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How do you measure the success of a marketing campaign?

Explain the key performance indicators (KPIs) you track, such as lead generation, engagement rates, and conversion rates. Discuss your approach to analyzing these metrics and how you would implement improvements at Analytic Partners.

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What strategies would you implement for account-based marketing (ABM)?

Discuss your understanding of ABM principles, emphasizing how you've targeted specific accounts, personalized content, and coordinated with sales teams. Relate this to the goals of the Marketing Director role at Analytic Partners.

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Can you give an example of a successful content marketing initiative you led?

Share a specific example, outlining your role, the content strategy, the channels utilized, and the impact it had on brand engagement or lead generation, showcasing your fit for the content development aspect of the Marketing Director position.

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How do you ensure alignment between marketing and sales teams?

Describe your experience in fostering communication and collaboration between teams. Discuss techniques you've used to align goals, share insights, and ensure that campaigns effectively support sales efforts, which is crucial for the Marketing Director at Analytic Partners.

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What tools and software are you familiar with for digital marketing?

List the specific tools and platforms you have experience with, explaining how you've used them for analytics, campaign management, or content creation. This shows you are prepared to leverage similar tools at Analytic Partners.

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How do you handle underperforming marketing initiatives?

Talk about your approach to analyzing why a campaign didn't meet objectives, discussing your method for making adjustments and ensuring accountability moving forward, which is key in your role at Analytic Partners.

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What role does data play in your marketing strategy?

Emphasize the importance of data-driven decision-making in your marketing strategy and how you have used analytics to refine tactics or improve campaign outcomes, aligning with the data-centric approach of Analytic Partners.

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How do you stay updated with marketing trends, specifically in technology and B2B services?

Mention specific publications, blogs, webinars, or courses you engage with to keep your skills sharp and insights fresh, demonstrating your commitment to continuous learning in relation to the Marketing Director position.

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What is your leadership style, and how do you motivate your team?

Describe your leadership philosophy, perhaps illustrating with an example of how you've cultivated a collaborative team environment or mentored someone, which is integral to the leadership aspects of the Marketing Director role at Analytic Partners.

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Our mission is to turn data into expertise. We will do this by enabling stronger brand-customer connections, driving competitive advantage and delivering growth.

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Full-time, hybrid
DATE POSTED
December 18, 2024

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