User Acquisition Manager (f/m/d)

As a User Acquisition Manager at JustDice, your daily responsibilities include planning and executing user acquisition campaigns across multiple channels like social media and mobile video networks. You will analyze campaign performance, work with the design team on creative projects, and maintain relationships with external partners. You'll also be conducting tests to optimize results and ensuring alignment with product goals.

To become a User Acquisition Manager at JustDice, candidates typically should have a Bachelor's degree in marketing or related fields, along with a minimum of 3 years of experience in performance or growth marketing, ideally within the mobile gaming sector. A strong understanding of user acquisition channels and data-driven decision-making is crucial for success in this role.

Essential skills for a User Acquisition Manager at JustDice include hands-on experience with various user acquisition channels, strong analytical abilities for data-driven decisions, and excellent communication skills. A track record of improving business performance through personal initiatives will also be advantageous.

JustDice invests in the professional growth of its User Acquisition Managers by providing regular feedback and development programs aimed at expanding skill sets. The supportive work environment encourages continuous learning and offers resources to help achieve career aspirations.

The work environment for a User Acquisition Manager at JustDice is vibrant and hybrid, allowing for flexibility with three core office days and remote work options. Employees enjoy a supportive atmosphere with various wellness offerings, social events, and an inspiring view of Alster lake, enhancing the overall work experience.

When answering this question, you should highlight your direct experience with multiple user acquisition channels, such as social media, DSPs, or influencer partnerships. Mention specific campaigns you’ve worked on and demonstrate how you analyzed performance metrics to enhance campaign effectiveness.

Discuss the key performance indicators (KPIs) you utilize to evaluate campaign success, such as cost per acquisition (CPA), return on investment (ROI), and lifetime value of users. Provide examples of successfully optimized campaigns that led to increased user engagement or revenue.

Share specific strategies you've put in place to enhance user acquisition campaigns, such as A/B testing creative elements or exploring new marketing channels. Explain your approach to gather insights and iterate on strategies based on performance data.

In your response, highlight a specific project where you worked closely with the design team to develop user-centric campaigns. Focus on how your collaboration led to creative outcomes and how feedback was effectively communicated to enhance the project.

Emphasize your methods for staying informed about trends, such as attending industry conferences, participating in webinars, or reading relevant articles and publications. Discuss how you have applied new insights to innovate user acquisition strategies.

Talk about any specific analytics or marketing tools you have experience with, such as Google Analytics, Facebook Ads Manager, or programmatic advertising platforms. Explain how these tools assist in optimizing campaigns and gathering actionable insights.

Provide examples of how you've used data analytics to inform your marketing decisions. Discuss a situation where your analytical approach significantly impacted campaign results and how your insights shaped future strategies.

Demonstrate your approach to building and nurturing relationships with external partners such as ad networks or influencer agencies. Share strategies you employed to foster collaboration and the positive outcomes achieved through these partnerships.

Prepare a specific anecdote about a challenging situation in user acquisition, detailing the steps you took to address it. Focus on your problem-solving skills and how the experience provided valuable lessons for future campaigns.

Articulate your passion for user acquisition and mobile marketing. Discuss how achieving measurable results, being part of a creative process, and continuously learning and evolving in your role drive your motivation to excel in this field.