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Chief Personalization Officer

Our client is seeking a Chief Personalization Officer (CPO) to lead their efforts in delivering tailored experiences to their clients and customers. This executive will be instrumental in creating and executing a personalization strategy that enhances customer engagement and drives business growth.

To learn more about the company, please visit Keller Executive Search’s website:

https://www.kellerexecutivesearch.com/executive-recruitment-headhunters-omaha/

Key Responsibilities
  • Develop and implement a comprehensive personalization strategy aligned with the organization's goals.
  • Analyze customer data and insights to identify opportunities for personalized experiences.
  • Collaborate with cross-functional teams including marketing, product development, and customer service to ensure a cohesive personalization approach.
  • Lead and mentor a team focused on personalized marketing initiatives and customer experience enhancements.
  • Utilize technology and tools to optimize personalization efforts, including CRM and analytics platforms.
  • Measure and report on the effectiveness of personalization strategies and initiatives.
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • A minimum of 7 years of experience in marketing or personalization roles, with a track record of success.
  • Strong analytical skills with experience in data-driven decision making.
  • Experience with customer relationship management (CRM) systems and analytics tools.
  • Exceptional communication and interpersonal skills.
  • Proven ability to lead and motivate teams to achieve results.
  • Creative mindset with a passion for enhancing customer experiences.
  • Strong understanding of customer segmentation and targeting strategies.
  • Competitive Salary: $250,000 - $320,000 per year, commensurate with experience and qualifications.
  • Health Insurance: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy.
  • Retirement Plans: 401(k) plan with company matching to help you save for the future.
  • Paid Time Off: Generous PTO including vacation days, sick leave, and paid holidays to ensure you have time to recharge.
  • Professional Development: Opportunities for continuous learning and career growth through training programs, workshops, and certifications.
  • Work-Life Balance: Flexible work schedules and hybrid work options to support your personal and professional life.
  • Wellness Programs: Access to wellness initiatives, including gym memberships, mental health resources, and employee assistance programs.
  • Life and Disability Insurance: Company-paid life insurance and short-term/long-term disability coverage to provide financial security.

Equal Employment Opportunity and Non-Discrimination Policy

 

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations. If you need assistance or an accommodation, please contact us at assistance@kellerexecutivesearch.com.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.

Privacy and Pay Equity:

  • California Residents: For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com.
  • Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
  • Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.

 

State-Specific Information:

  • Rhode Island: We do not request or require salary history from applicants.
  • Connecticut: We provide wage range information upon request or before discussing compensation.
  • New Jersey: We do not inquire about salary history unless voluntarily disclosed.

 

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.

Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.

Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

Additional Assistance: If you need further assistance to fully engage in our application process, please contact assistance@kellerexecutivesearch.com.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.

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Average salary estimate

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What You Should Know About Chief Personalization Officer, Keller Executive Search

Are you looking to make a transformative impact in the personal customer experience realm? Keller Executive Search is excited to announce an opportunity for a Chief Personalization Officer (CPO) to join a dynamic team in Omaha, Nebraska. As a CPO, you'll take the reins in developing and implementing comprehensive strategies focused on delivering personalized experiences that enhance customer engagement and drive substantial business growth. You’ll analyze customer data and insights to pinpoint opportunities for tailored experiences, while collaborating with cross-functional teams such as marketing, product development, and customer service to ensure that personalization is seamlessly integrated across all platforms. Leading and mentoring a dedicated team will be pivotal in spearheading marketing initiatives designed specifically around customer experience enhancements. With a competitive salary ranging from $250,000 to $320,000, you’ll also enjoy an appealing benefits package which includes health insurance, a solid retirement plan, generous paid time off, continuous professional development opportunities, and a flexible work-life balance. This role calls for a hands-on leader with at least 7 years of relevant experience, strong analytical skills, and a passion for utilizing innovative technology. If you share our enthusiasm for enhancing customer experiences through personalization, we would love to hear from you!

Frequently Asked Questions (FAQs) for Chief Personalization Officer Role at Keller Executive Search
What are the primary responsibilities of the Chief Personalization Officer at Keller Executive Search?

The Chief Personalization Officer at Keller Executive Search will develop and implement a comprehensive personalization strategy that aligns with organizational goals. Responsibilities include analyzing customer data for tailored experiences, leading a team in marketing initiatives, collaborating with various departments to ensure a cohesive approach, and utilizing technology to optimize personalization efforts.

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What qualifications are required for the Chief Personalization Officer role at Keller Executive Search?

Candidates for the Chief Personalization Officer position at Keller Executive Search should possess a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA preferred. They need a minimum of 7 years of experience in marketing or personalization roles, combined with strong analytical skills, excellent communication abilities, and a proven track record in leading teams.

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How does the Chief Personalization Officer at Keller Executive Search contribute to customer experience?

The Chief Personalization Officer at Keller Executive Search plays a crucial role by developing strategies that utilize customer insights to enhance engagement. This executive monitors the performance of personalization initiatives, collaborates with other teams, and ensures that customer experiences are customized to meet the unique preferences of clients, thereby driving business growth.

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What type of experience is beneficial for the Chief Personalization Officer position at Keller Executive Search?

Having a background with customer relationship management (CRM) systems and analytics tools is extremely beneficial for the Chief Personalization Officer role at Keller Executive Search. Candidates should also have experience in data-driven decision making, understanding customer segmentation, and targeting strategies to effectively serve the company’s clientele.

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What benefits come with the Chief Personalization Officer role at Keller Executive Search?

The Chief Personalization Officer position at Keller Executive Search includes a highly competitive salary along with comprehensive benefits such as health insurance, a 401(k) retirement plan with company matching, generous paid time off, opportunities for professional development, flexible work schedules, wellness programs, and life and disability insurance coverage.

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Common Interview Questions for Chief Personalization Officer
How do you approach developing a personalization strategy for diverse customer segments?

When developing a personalization strategy for varied customer segments, I focus on data analysis to identify key insights, create targeted content, and ensure that customer preferences are at the forefront of the strategy. Combating assumptions with real data leads to more effective personalization efforts.

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Can you describe a successful personalization initiative you've led in the past?

A successful initiative I led involved leveraging customer insights to redesign our email marketing campaigns. By segmenting our audience and personalizing content based on previous purchase behavior, we increased open rates by 40% and improved overall engagement, elevating customer loyalty.

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What metrics do you consider essential when measuring the success of personalization efforts?

Key metrics for evaluating personalization success include customer engagement rates, conversion rates, customer retention rates, and revenue generated from personalized initiatives. Each of these provides insight into how well the personalization strategies are performing and their impact on overall business goals.

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How do you ensure cross-department collaboration for personalization projects?

I foster cross-department collaboration by establishing regular integration meetings with leaders from marketing, customer service, and product development. Open communication and shared goals create a collaborative environment where everyone works towards achieving the same personalization objectives.

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What tools and technologies do you prefer to use for personalization?

I prefer using advanced CRM systems alongside analytics tools that allow for real-time data insights. Solutions like Salesforce or HubSpot in combination with tools like Google Analytics have proven efficient in shaping personalized strategies and monitoring their effectiveness.

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How do you keep yourself updated on the latest trends in personalization?

I stay updated on the latest trends in personalization by attending industry conferences, subscribing to relevant publications, following thought leaders on platforms such as LinkedIn, and participating in webinars that focus on innovative data strategies and customer experience enhancements.

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Describe a challenge you faced in your personalization work and how you overcame it?

A significant challenge I faced was overcoming internal resistance to change in personalization tactics. I addressed this by demonstrating the tangible benefits through pilot projects highlighting immediate results, which ultimately gained buy-in from key stakeholders.

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What is your philosophy on balancing personalization with privacy concerns?

My philosophy is to prioritize transparency and consent by clearly communicating to customers what data is collected and how it will be used. Balancing personalization with privacy ensures that customers feel valued and secure, enhancing trust and long-term relationships.

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How do you personalize the customer journey across multiple channels?

I ensure a consistent personalized journey across channels by integrating data collected from various touchpoints. Through comprehensive customer profiles, I’m able to deliver tailored experiences whether it’s through email, web, or social media, thus maintaining engagement.

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What do you believe is the key to effective leadership in a personalization-focused team?

Effective leadership in a personalization-focused team relies on creating a culture of creativity and collaboration. Supporting my team in pursuing innovative ideas, valuing their input, and encouraging experimentation drives better results and motivates the team to excel.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 10, 2025

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