Growth Marketing Manager

As a Growth Marketing Manager at Awesomic, your main responsibilities will include crafting and rolling out comprehensive growth marketing strategies, leading multi-channel marketing campaigns, analyzing data to track performance metrics, gathering user feedback to enhance the customer journey, and exploring new marketing tactics through experimentation and A/B testing. Your role is pivotal in driving the growth of our platform through innovative and effective marketing strategies.

To thrive as a Growth Marketing Manager at Awesomic, you should have at least 4 years of experience in growth marketing within B2B startups. You must be skilled in crafting marketing strategies that deliver results and have a proven track record of success. Experience with digital marketing tools and analytics is essential, along with exceptional communication skills in English to convey complex ideas clearly and persuasively.

The culture at Awesomic is vibrant, supportive, and goal-driven. As a Growth Marketing Manager, you will become part of a community that values innovation, collaboration, and personal growth. You'll have the chance to work directly with experienced founders and be encouraged to experiment with new ideas, ensuring that you thrive both personally and professionally.

The Growth Marketing Manager position at Awesomic is remote, allowing candidates from Europe and LATAM to apply. While you’ll work remotely, we require availability for communication between 8 AM to 11 AM PST to ensure collaboration with our team across different time zones.

As a Growth Marketing Manager at Awesomic, you will enjoy numerous benefits, including unlimited vacation days, a work laptop (MacBook), health insurance coverage, and support for mental health and learning activities. This reflects our commitment to your well-being and professional development as a valuable member of our team.

When answering this question, discuss a specific marketing campaign, detailing your objectives, strategies implemented, and the results achieved. Highlight any data-driven insights that informed your decision-making, and be sure to explain how the campaign contributed to overall business goals, showcasing your impact as a Growth Marketing Manager.

This is your chance to demonstrate your analytical skills. Discuss the types of data you consider essential, such as customer feedback, campaign performance metrics, and market trends. Provide examples of how data analysis shaped your past strategies, leading to improved performance in campaigns and a greater understanding of customer needs.

Discuss the various marketing tools you've worked with, such as Google Analytics, CRM systems, email marketing platforms, and social media management tools. Talk about your experience with each platform and explain how they have aided your marketing efforts, highlighting your ability to leverage technology for better outcomes as a Growth Marketing Manager.

When answering this question, consider discussing how you assess the strengths of various channels and their alignment with your target audience. Talk about your decision-making process, such as utilizing performance data, customer preferences, and budget considerations to prioritize channels that will maximize impact and ROI.

Highlight your communication skills and your approach to collaboration. Explain how you engage stakeholders from sales, product, and design teams, ensuring alignment on goals and strategies. Share any tools or processes you use to facilitate collaboration and how this synergy has led to successful campaigns in your previous roles.

Employ a reflective approach by discussing a specific instance when a campaign didn't meet expectations. Talk about how you assessed what went wrong, the lessons learned, and how you adapted your strategy to avoid similar issues in the future. Emphasize resilience and a willingness to experiment and iterate as key aspects of your role.

Discuss various strategies you’ve employed for customer acquisition, such as leveraging SEO, crafting compelling content marketing, running targeted ads, and utilizing referral programs. Stress the importance of customer insights to continuously refine and adapt your strategies for optimal results.

Explain your understanding of A/B testing and its significance in optimizing marketing campaigns. Provide examples of A/B tests you've conducted, focusing on how this data-driven approach has helped you identify effective tactics while reducing risks in campaign execution.

This is an excellent opportunity to showcase your dedication to personal and professional development. Share your methods for staying updated on industry trends, such as following relevant blogs, attending webinars, networking with other professionals, and participating in industry-specific conferences.

Reflect on your alignment with Awesomic’s mission and values. Talk about your enthusiasm for the startup environment and innovation-driven culture. Highlight what excites you about the opportunity to work closely with the founders and how you see yourself making a significant contribution to the growth of the company.