Marketing Operations Application Specialist

 About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!

Who are we looking for?

The Marketing Operations team is looking for a Marketing Automation lead to own and execute all inbound campaign requests from our Global Marketing team. As part of the larger Revenue Operations team, this role is ideal for a data-driven operator with a deep expertise in marketing automation platforms (Marketo) and a passion for driving scalable, automated marketing programs.

As a Marketo SME, you will be working closely with the global marketing team and be responsible for optimizing email marketing, nurture flows, lead scoring, and database marketing strategy with a strong understanding of data flows into platforms such as Salesforce, Gong, and other integrations.

Key Responsibilities:

Marketing Automation Execution:

Build, test, deploy email campaigns, nurture sequences, and automation workflows in Marketo.

Manage and optimize web forms, landing pages, lead scoring, segmentation, and routing (LeanData)

Ensure consistent reporting output of marketing engagement and conversion rates (what’s working well, less well).

Data & System Management:

Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff.

Enforce best practices for database management, GDPR compliance, and campaign tracking.

Monitor system integrations and troubleshoot issues related to automation and data flow.

Provide strategic recommendations to optimize campaign effectiveness

Collaboration and Enablement

Own and maintain inbound ticketing system in partnership with demand generation team to execute campaigns.

Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up.

Provide training and documentation for all build and best practices. We want to set up our marketing team with as much autonomy as possible and reduce time to live.

Necessary Skills and Experience:

5-7 proven years of experience in marketing automation/operations

Expertise in Marketo. Must have hands-on experience with email marketing, lead nurturing, segmentation, lead scoring, and automation workflow. Marketo certified admin a nice to have!

Familiarity with digital marketing strategies, including SEO, SEM, social media, and email marketing.

Strong understanding of CRM platform, Salesforce.

Ability ot troubleshoot integration issues between Marketo and Salesforce. FullCircle Insights or experience with automated funnel management tools a nice to have!

Experience working with global teams and understanding regional compliance laws (GDPF, CAN-SPAM)

Excellent English communication skills (verbal and written)

#LI-Hybrid #LI-SR1

Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.  

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.  

As a stronger company we build a stronger community.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.