Global Sales Communication Senior Manager (M/W/D)

Believe is one of the world’s leading digital music companies. Believe’s mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development. 

Its 2020 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness and transparency. 

To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry!

Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: 
FR0014003FE9).

Ready to #setthetone with Believe

The  Senior  Manager,  Marketing  &  Sales  Communication,  will  support  the  creation  and execution of global and local marketing and sales communication strategies. Reporting to the Global Head of  Marketing  &  Sales  Communication,  the  Senior  Manager  will  work  collaboratively  with  team  members and internal/external stakeholders to manage projects, execute plans, and monitor outcomes , for  Believe’s  Label  &  Artist  Solutions,  Artist  Services  and other commercial offerings.

In constant liaison with business & communication teams at global & local levels, you will lead efforts to enhance the positioning of Believe’s commercial offerings (LAS, AS, new commercial offering) and their related brands/imprints, engage artist and label audiences through relevant  value-externalization  channels,  and  support  business  objectives  through  effective  USPs, storytelling and strategic communication. This role  is  designed  for  a  skilled  marketer  and  strategist  with  a  hands-on  approach  to managing  strategic  missions  &  operational  tasks  and  supporting  team  collaboration  and
coordination.

Key Responsibilities: 

1. Marketing  Strategy:  contribute  to  and  execute  marketing  strategy,  to  elevate  Believe’s commercial brands, support client retention, upsell, and acquisition across AS, LAS and new  commercial  offerings,  across  all  available  channels  (sales  teams,  direct  marketing, client events, industry events...) and through artist-related content creation.

2. Sales  Communications:  Develop  impactful  messaging  frameworks  and  language  to support our positioning and collaborate with wider marketing & communications teams to amplify the reach through of all messages through all channels.

3. Sales Collateral Development: Partner with the business to support teams in attracting and
serving its prospective  and  existing  clients  by  building  high  quality high-quality marketing  and  sales
collateral  to  support  sales  and  client  teams  (including  case  studies,  pitch  decks,  USPs,client testimonials...).

4. Central / Local  governance:  Provide  dotted-line  support  and  guidance  to  Local  Social & Sales  Communication  Managers  (LSSCM)  across  7  countries  (UK,  FR,  GR,  ID,  IT,  BR, MX), ensuring local priorities align with global objectives.

5. Stakeholder Engagement: Foster a collaborative environment with sales/label/artist
relations, audience development and product teams, to ensure seamless coordination and
alignment of marketing strategies with business goals.

Competition analysis: monitor industry trends and competitor activities to ensure innovative and competitive marketing strategies.

Metrics and Analysis: track and analyze the effectiveness of marketing and sales communication campaigns, providing data-driven insights to adjust strategies.

Budget: Contribute to managing Global marketing & sales communication budgets, to ensure strategic resources allocation.

• Education: Bachelor’s degree in Marketing, Communications, or a related field. A Master’s degree is a plus.
• Experience: Minimum 5 years in marketing or sales communications, with a strong focus on B2B content strategy and execution. Experience in the music, tech, or entertainment industries is a strong advantage.
• Marketing Expertise: Proven ability to craft high-impact marketing and sales content (e.g., value propositions, pitch decks, case studies, product messaging) tailored to industry-specific audiences. Ability to translate complex offerings into compelling narratives that support acquisition and retention.
• Strategic & Creative Thinking: Demonstrated experience building and implementing successful B2B marketing strategies across channels, with creative problem-solving skills and a hands-on, collaborative approach.
• Leadership & Cross-Functional Influence: Track record of managing stakeholder relationships across departments and geographies, with the ability to drive alignment in a matrixed, international environment.
• Excellent Communication Skills: Native or near-native English written skills essential, with an eye for tone, clarity, and structure. Ability to adapt messaging across different formats (long-form, sales decks, digital copy). French is a strong plus.
• Industry Insight: Familiarity with the artist, music, digital, or tech landscapes and their commercial models.
• Digital & Analytical Fluency: Experience with CRM tools, campaign tracking, content performance analytics, and data-informed marketing decisions.
• Relationship & Change Management: Skilled in building trust with commercial teams and supporting internal engagement during periods of transformation or growth.

We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.

Set the tone with us​

​Working at Believe means having individual and collective impact in a fast-growing company!  ​

At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry. ​

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world. ​

​We have two hearts at Believe - our People and our Artists. ​

We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive. ​

ROCK THE JOB ​

• Tailor-made training and coaching program ​

• Remote working policy​

• A wellness program "Pauses" with many activities and animations in-house​

• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist​

• A healthy and eco-responsible company restaurant​

• Individual or family health insurance​

• CSE benefits ​

• A rooftop​

• A gym with free classes​

SING IN HARMONY ​​

• Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.​

• Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint​

• 5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)