Sales Engineer - Automation & Electrification (NorthEast Region)

As a Sales Engineer - Automation & Electrification at Bosch Rexroth, your main responsibilities include developing and nurturing strong relationships with strategic customers, identifying new business opportunities within the assigned territory, and supporting sales of Bosch Rexroth’s automation and electrification products. You’ll also work closely with engineers to ensure the best solutions are offered and provide insights to management regarding sales strategies and market trends.

To qualify for the Sales Engineer - Automation & Electrification role at Bosch Rexroth, candidates should possess a technical or engineering degree (BSME/BSEE preferred) along with a solid understanding of electromechanical principles. Ideally, you'll also have around 5 years of sales experience, particularly in regional OEM sales or key market segments, and knowledge of automation and electrification products such as PLCs and motion control solutions.

The sales strategy for a Sales Engineer at Bosch Rexroth is built around proactively identifying and developing customer opportunities, making tailored technical presentations, and coordinating pricing strategies with channel partners. Your goal will be to effectively communicate the unique benefits of Bosch Rexroth’s automation and electrification products to secure customer partnerships and ensure sustained growth in the Northeastern market.

Bosch Rexroth places a strong emphasis on learning and development for its Sales Engineer team. We provide ongoing training, access to industry conferences, and regular feedback sessions to help you reach your full potential. Bosch Rexroth encourages innovation and skill development, fostering a collaborative environment where you can thrive and advance your career.

The company culture for Sales Engineers at Bosch Rexroth is fast-paced, collaborative, and values-driven. You’ll be working alongside a diverse and skilled team that supports one another in driving innovation and excellence. There's a focus on balancing work and personal life, as well as a commitment to social and environmental responsibilities, making it a unique place to grow and succeed.

In developing relationships with new customers, I believe in a consultative approach that focuses on understanding their specific needs. I start by doing thorough research on the customer's business and their challenges. From there, I engage in open discussions, listen actively, and provide tailored solutions that align with their objectives. Building trust and demonstrating expertise are fundamental to this process.

In a particularly challenging sales situation, I faced a tight deadline where a major client was considering alternatives. I organized a last-minute meeting to clarify their needs and presented a tailored solution along with financial justifications for our product’s ROI. By actively listening to their concerns and swiftly providing a viable solution, I managed to secure their business and even foster a stronger partnership.

I find that a combination of relationship-building and solution-based selling works best. Understanding my customers' pain points allows me to position our offerings as solutions rather than just products. Additionally, utilizing CRM tools effectively to track engagements and customer feedback helps to tailor my approach further, ensuring I meet their evolving needs.

I regularly read industry publications, attend trade shows, and participate in professional networks to stay informed about the latest trends and technologies in automation and electrification. Additionally, I take part in training sessions and collaborate with product management teams, which helps me to effectively represent the evolving capabilities of Bosch Rexroth’s offerings.

My ideal customer engagement approach is to build rapport early through open communication and mutual respect. I aim to identify their challenges and business objectives upfront, allowing me to tailor my presentations and solutions to align directly with their needs. Ongoing follow-ups and being receptive to feedback also play a crucial role in establishing long-term relationships.

I anticipate challenges related to navigating complex customer requirements and competing products in the market. To address these, I plan to leverage Bosch Rexroth's extensive resources and knowledge base, as well as collaborate closely with the engineering and product teams to ensure I deliver the most innovative and effective solutions tailored to the customer’s needs.

I manage my time effectively by prioritizing tasks based on urgency and strategic importance. Implementing well-organized scheduling tools helps me balance client engagements with administrative tasks. I also set aside specific time slots for focused work and client follow-ups to ensure I stay proactive in my communications.

Incorporating client feedback is vital to refining my sales strategy. I actively seek out client input following each engagement and analyze it to identify trends or recurring issues. This feedback helps me adjust my approach, improve communication, and ensure that the solutions I present address their concerns and fulfill their needs effectively.

When presenting technical information, I focus on simplifying complex concepts by using relatable analogies and visual aids. My goal is to highlight how our products address their specific challenges rather than overwhelming them with technical jargon. I encourage questions and discussion, allowing stakeholders to express their thoughts and feel more engaged in the conversation.

The key to successful sales in the automation and electrification sector lies in understanding the unique needs and challenges of each customer. It's about being proactive, deeply knowledgeable about the technology, and having the ability to articulate the benefits in ways that resonate with the client’s specific situation. Building strong relationships and being a trusted advisor is equally essential for delivering sustained success.