Marketing Strategist

At Townsquare Media, a Marketing Strategist plays a crucial role in bridging our media solutions with local businesses. They are responsible for identifying and qualifying new prospects, understanding their marketing needs, and crafting strategies that drive successful campaigns. By leveraging data and analytics, the Marketing Strategist secures new clients while fostering long-term relationships, making impact in the Owensboro market.

For the Marketing Strategist position at Townsquare Media, candidates should have at least 2 years of sales experience and a proven track record in achieving sales goals. Exceptional communication skills and a strong work ethic are also essential. A degree in a relevant field is preferred, but the right attitude and experience are highly valued.

Townsquare Media is committed to the professional development of its employees, offering comprehensive training and growth opportunities. As a Marketing Strategist, you will benefit from collaborative support from leadership and access to the latest marketing technologies and resources, empowering you to excel in your role.

Working as a Marketing Strategist at Townsquare Media comes with a competitive base salary paired with an uncapped commission plan. Additionally, employees can enjoy generous PTO, health, dental, and vision insurance, pet insurance, and a robust 401(K) plan with company matching, ensuring a well-rounded benefits package.

Townsquare Media fosters a dynamic and competitive work environment designed for success. As a Marketing Strategist, you'll collaborate with a talented sales team, building relationships internally and with clients alike, all within a culture that encourages innovation, motivation, and achievement.

As a Marketing Strategist at Townsquare Media, you will have access to proprietary data analytics tools and a variety of marketing solutions, including broadcast and digital platforms. This ensures you are equipped to create effective campaigns for your clients, led by data-driven insights that can enhance their brand presence.

Townsquare Media maintains a drug-free workplace by implementing strict policies that comply with federal and state laws. All employees and applicants are informed about these expectations, reinforcing a respectful and safe working environment for everyone.

In the role of a Marketing Strategist, it's crucial to use various data sources and market analysis tools to identify potential clients. Discuss how you analyze trends, leverage existing relationships, or use networking events to find prospective businesses. Tailor your approach based on the specific needs of clients within the local market.

Share a specific example where you crafted a marketing strategy that resulted in measurable success for a client. Describe the research you conducted, the goals set, the strategies implemented, and the outcomes achieved, highlighting the skills that led to your success.

Discuss strategies for building and maintaining strong client relationships as a Marketing Strategist. Emphasize communication, empathy, responsiveness, and the importance of feedback in adapting marketing strategies to better serve clients.

Explain your tactics for overcoming objections with potential clients. Detail how you actively listen to their concerns, provide relevant information that addresses the objection, and reinforce the value of the marketing solutions you offer.

List specific tools and resources you've used in past positions for market research, such as CRM systems, analytics software, and survey platforms. Highlight how you've applied insights from this research to inform your marketing strategies.

Provide examples of past experiences where you've delivered presentations to clients or at industry conferences. Highlight your ability to adapt your message according to your audience while emphasizing clarity and engagement in your delivery.

Discuss current marketing trends that are influencing the industry, such as digital marketing innovations, social media strategies, or data-driven marketing. Share how you've integrated these trends into your strategies in the past.

Explain your method for prioritizing tasks, especially in high-pressure situations. Describe tools you utilize, like to-do lists or project management software, and the importance of communication and flexibility in handling your workload.

Talk about key performance indicators (KPIs) you use to measure successful marketing campaigns. These may include metrics such as lead generation, conversion rates, or return on investment (ROI). Describe a previous campaign and how you tracked its performance.

Express your enthusiasm for the role by relating it to your career goals and values. Highlight your admiration for Townsquare Media's commitment to local communities, and the impact of helping small to mid-sized businesses thrive through innovative marketing solutions.