The B2B Marketing Manager at Bright Horizons is responsible for driving awareness and demand for our solutions through a multidisciplinary marketing approach. This includes content marketing, developing email campaigns, creating various sales and marketing collateral, and collaborating with teams to execute events and ABM campaigns. With a strong focus on digital marketing, this role also involves monitoring performance using Google Analytics and managing the CRM database effectively.

To qualify for the B2B Marketing Manager role at Bright Horizons, candidates should possess a Bachelor's degree, preferably in Marketing or a related field, along with a minimum of five years of experience in B2B digital marketing and three years in content development. Familiarity with tools such as Salesforce/Pardot and Google Analytics is highly preferred, and strong project management and collaboration skills are essential.

The B2B Marketing Manager at Bright Horizons will enjoy a collaborative remote work environment that values growth and innovation. With a team-oriented culture, employees are encouraged to contribute their ideas and work closely together to achieve marketing objectives, all while supporting the company’s mission to provide excellent child care and education services.

Bright Horizons places great emphasis on career advancement and personal growth for its employees. The B2B Marketing Manager will have access to ongoing training, mentorship opportunities, and the chance to work on diverse projects that enhance their skills. In addition, the benefits package includes professional development resources to help employees excel in their careers.

The B2B Marketing Manager role at Bright Horizons offers a competitive salary range of $84,000 to $93,000, along with a comprehensive benefits package that includes medical, dental, and vision insurance, a 401(k) retirement plan, life insurance, and disability insurance. Employees also receive generous paid time off, making it a great place to balance work and personal life.

When answering this question, include specific examples of successful campaigns you've led, the methods used to engage your target audience, and how you measured success. Highlight your familiarity with tools like Google Analytics and email marketing platforms, underscoring how you’ve utilized data to inform your strategies at previous jobs.

Discuss specific instances where you created sales collateral that directly impacted your sales team's success. Mention how your content helped educate clients, resolve their pain points, or enhance the sales pitch. Emphasize collaboration with sales teams to ensure alignment on goals and messaging.

Mention the various formats you've worked with, such as blog articles, reports, eBooks, and webinars. Provide examples of how these pieces impacted lead generation and conversion rates. Highlight your ability to tailor content to specific audience segments, demonstrating your understanding of their needs.

Share your preferred project management techniques, such as using tools like Trello or Asana, and emphasize the importance of communication within teams. Discuss how you prioritize tasks to avoid bottlenecks and ensure successful campaigns are delivered on time.

Detail your familiarity with CRM systems like Salesforce and how you’ve used them to track lead generation and campaign performance. Highlight how you segment audiences within the CRM to tailor campaigns and ensure effective engagement.

Discuss key performance indicators (KPIs) such as conversion rates, engagement rates, lead quality, and ROI. Emphasize your analytical skills and experience using tools like Google Analytics to assess campaign effectiveness and make data-informed adjustments.

Mention specific resources, such as marketing blogs, webinars, and professional networks, that you follow. Explain how continuous learning has influenced your marketing strategies and how adapting to new trends has benefited your previous employers.

Outline your strategy for effective email marketing, including audience segmentation, creating engaging content, and A/B testing subject lines. Discuss how you analyze performance metrics to optimize future campaigns based on what resonates with your audience.

Provide a specific project that posed challenges—such as tight deadlines or resource constraints. Explain how you overcame these challenges and what key takeaways you implemented in future initiatives, showcasing your adaptability and problem-solving skills.

Discuss the significance of social media in building brand awareness, engaging with potential clients, and positioning the company as a thought leader in the industry. Share specific examples of how you've leveraged social media platforms to support marketing initiatives and drive business objectives.