General Manager, Packaging

As the General Manager at Cielo, you'll be responsible for multiple product lines within our Packaging division, focusing on strategy development, P&L performance, and cross-functional leadership. Your main duties will include developing a comprehensive marketing strategy, managing product P&L, collaborating with teams such as Sales and Supply Chain, and ensuring alignment across all departments to drive profitable growth.

Cielo requires candidates for the General Manager position to have a bachelor's degree, with a strong preference for those with experience in B2B Marketing within manufacturing. Proven success in driving revenue and margin growth, along with the ability to manage multiple product lines, is essential. Certifications in packaging or CRM, while not required, would be advantageous.

The General Manager at Cielo drives profitability improvement by effectively managing the product portfolio, allocating resources to create a market-leading, cost-effective range. This includes defining a pricing strategy, overseeing product development, and leveraging innovative solutions to address customer packaging challenges.

Candidates for the General Manager role at Cielo should possess strong leadership skills, technical packaging knowledge, and a proven ability to manage P&L. Furthermore, collaboration skills across departments such as Sales, Innovation, and Supply Chain are critical for driving profitable growth and successful execution of marketing strategies.

Under the General Manager at Cielo, you can expect to lead a dynamic team of approximately 4-5 direct reports, with a total span of control that encompasses around 25-30 employees. This team will include Product Managers and specialists from our Packaging Application Centers, all working together to achieve strategic goals.

When answering this question, reflect on your passion for product innovation and customer solutions in packaging. Share specific examples of how you've successfully addressed customer challenges through innovative packaging solutions, showcasing your motivation to drive results.

Detail your past experiences managing P&L by sharing metrics of success. Highlight specific strategies you implemented to improve revenue and margin while effectively allocating resources to enhance product performance across all lines.

Discuss your structured approach to formulating marketing strategies, including market research, competitor analysis, and understanding target customer needs. Emphasize your collaborative style, mentioning how you work with cross-functional teams to ensure alignment.

Explain your collaborative approach, emphasizing open communication, stakeholder engagement, and shared objectives. Share a recent experience where you successfully navigated cross-department collaboration to achieve a common goal.

Talk about your leadership style and methods such as setting clear expectations, providing regular feedback, and recognizing achievements. Highlight initiatives you’ve led that have successfully boosted team morale and performance.

Discuss your commitment to continuous learning through industry publications, networking events, and trade shows. Mention specific sources you've found valuable for keeping up with the latest packaging innovations and trends.

Share your experience in managing various stages of the product lifecycle and the techniques you implement, such as market assessments, product updates, and sunset strategies. Highlight your analytical skills in assessing product performance.

Explain your analytical approach to identifying market opportunities, such as conducting SWOT analyses and employing data-driven decision-making. Mention tools or processes you've used successfully in prior roles.

Talk about your experience with lead generation and nurturing strategies you've implemented in prior roles, particularly in B2B environments. Provide examples of successful campaigns that have led to increased sales or customer engagement.

Discuss your conflict resolution skills, emphasizing how open dialogue and mediation can lead to constructive outcomes. Give an example from your experience where you successfully resolved a conflict that had the potential to impact team objectives.