Senior Associate, Industry Marketing

What You'll Do

Are you a dynamic marketing professional with a passion for driving growth? Cohen & Co is seeking a Senior Associate, Industry Marketing, to support the marketing and business development activities of the firm’s vertical industry groups. In this role, you will collaborate with team members to implement top-of-funnel lead generation initiatives that produce opportunities for enhanced relationships and business growth. The role reports to the Chief Marketing Officer and requires cross-functional teaming with assigned industry Vertical Market Leaders, the Business Development team and the firmwide Marketing team to drive meaningful results and contribute to the Firm’s strategic priority of being a Premium Provider to the markets it serves.

• Work with CMO and Vertical Market Leaders to establish and keep updated growth plan elements including ideal client profile, SWOT analysis, strategic initiatives, KPIs, key competitors, etc.Own
• Event Sponsorship activity
• Calendar of events
• Associated budget
• Pre-event planning meetings
• Salesforce campaign and activity tracking
• Post-event debriefs
• ROI/associated activity tracking and reporting
• Associated thought leadership and social media activity
• Related sponsorship marketing needs
• Develop and keep updated Vertical relevant stats that support differentiated messaging in the market
• Oversee tracking of key Centers of Influence (COI) relationships and activities
• Lead Vertical internal communication efforts
• Facilitate firmwide community calls (scheduling, messaging, materials)
• Maintain Vertical Intranet pages
• Build/maintain industry association relationships
• Support Vertical-driven Client Experience related initiatives
• Provide support to Marketing Content Manager and Marketing Events Manager on industry Vertical Thought Leadership opportunities covering white papers, webinars and surveys
• Provide support to Growth Leadership Team to activate/test Minimum Viable Product ideas and strategic messaging/lead gen campaigns
• Support Growth Leadership Team on vertical-specific M&A-related activities including messaging and growth strategies related to new acquisitions

Who You Are

Required:

• Bachelor’s degree in marketing, business, or communications; or equivalent practical experience 

• Minimum of 3 years in a marketing or BD support role, preferably with a professional services firm (accounting, law, consulting) 

• Proficient in Microsoft Office Suite 

• Experience with CRM, Salesforce preferred 

• Experience with marketing automation preferred 

• Strong project management skills and the ability to manage multiple, and sometimes time-sensitive, projects simultaneously 

• Strong interpersonal and communication skills—both verbal and in writing, with excellent attention to detail  

• Strong client service skills, able to anticipate needs and exercise independent judgment 

• Results-oriented, with a passion for driving growth and innovation  

• A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels 

Location:

• Chicago, IL; Baltimore, MD; Detroit or St. Clair Shores, MI; Akron, Cleveland, Youngstown, OH; Philadelphia or Pittsburgh, PA; Milwaukee, WI
• Hybrid work environment from one of our office locations

Who We Are

#LifeatCohen

Sure, we like numbers. (But we’ll never treat you like one.)

At Cohen & Co our foundational principles offer insight into how we achieve an inclusive, growth-oriented culture that fuels the success of our firm, our clients and our people. In particular, we honor our foundational principle of “great people first” by:

• Championing the importance of diversity, equity and inclusion by embracing the unique stories, backgrounds, perspectives and ideas that come from our people; and
• Offering a comprehensive and competitive Total Rewards package, which allows each employee to use the benefits that best suits their needs. Our offerings go beyond standard options, including time off outside of your standard PTO to give back to the community, annual discretionary merit increases and bonuses, talent development resources to tap into growth opportunities, and so much more! 

Learn More About Us!

• Discover our Passion, Purpose & Expertise
• Experienced Hire Opportunities
• Learn more about our firm's culture and growth opportunities from our Executive Director of People & Culture!
• Check out some of our leaders you’d be partnering closely with: 
• Lesley Cawley, Chief Marketing Officer, Cohen & Co Advisory, LCC
• Camille Clemons, Market Leader, Alternative Investments, Cohen & Co Advisory, LLC
• Marcy Kempf, Partner in Charge, Markets & Industries; Partner, Cohen & Co Advisory, LLC; Partner, Cohen & Company, Ltd.

We are an equal opportunity employer and value diversity of thought and background to build an inclusive and energized culture and better meet the needs of our clients.  

Agency recruiters may not submit unsolicited candidate information or resumes to any Cohen & Co employee without a recruiting services contract first being entered into with the Cohen & Co Talent Acquisition Team; see policy here.

#LI-PROMO

#LI-Hybrid