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GTM Analyst


Position Overview

We’re looking for a GTM Analyst to join our team and make a meaningful impact by turning data into actionable insights. This is a remote, B2B role at Connor Group, a leading professional services firm that works with the most exiting companies in the world. Lyft, Dropbox, Spotify, UiPath, Liquid Death, and 2,000 others.


In this role, you’ll be the go-to person for analyzing data in Salesforce, identifying opportunities, and driving focus, efficiency, and effectiveness for our GTM teams. Your remit is creating insights to share with marketing, business development, and sales experts who will orchestrate the needed action. You will ensure we’re targeting the right customers, anticipating their needs, and optimizing our approach.


Are you passionate about seeing the customers in the data and quantifying their needs and opportunities? Do you enjoy knowing your work is a compass for the efforts of many teammates, helping them deliver tremendous value to our customers?

 

Key Responsibilities

- Optimize CRM Data: Maintain data hygiene by updating and enriching contact records with accurate email addresses, roles, and company details.

- Lead Management: Develop and maintain lead scoring and grading systems. Automate lead distribution to ensure the right person gets the right lead at the right time.

- System Integrations: Provide suggested changes to integrations between Salesforce and third-party GTM tools.

- Proactive Insights: Analyze data to identify high-priority Marketing Qualified Leads (MQLs) and opportunities, creating actionable target lists for Business Development (BD) teams.

- Account Intelligence: Use data to predict client retention risks, suggest next steps for existing accounts, and support client success efforts.

- Salesforce Training & Support: Provide comprehensive training and ongoing support in Salesforce for GTM teams, including Marketing and BD.

- Territory Management: Assist in the creation and implementation of sales territories.

- Ideal Customer Profile (ICP) Analysis: Regularly refine and update our ICP to align with data insights and business goals.

- Campaign Analysis: Evaluate the ROI of all go-to-market campaigns.

- Competitive Intelligence: Gather and analyze Connor Group statistics and competitive data, identifying proof points that demonstrate our superiority.

- Segmentation & Targeting: Build key segments for email targeting, including closed-lost accounts, potential next purchases, role-specific segments, and other cohorts where we can anticipate their needs with specific actions and content.

- Pipeline Flow: Ensure leads move through the funnel efficiently, always assigned to the right owner for prompt action.

- Salesforce Automation: Identify and build simple Salesforce workflows to automate GTM tasks. Guide implementation of more complex workflows according to clearly defined use cases.

 

Qualifications

- Experience: 1–3 years of experience as an analyst.

- Technical Expertise: Proficiency in tools like Tableau, Snowflake, Excel, and similar platforms.

- CRM Knowledge: Hands-on experience with Salesforce or comparable CRMs like HubSpot.

- Analytical Skills: Strong intuition and curiosity for identifying patterns and opportunities in data.

- Reporting: Ability to create, maintain, and refine analytics dashboards, including custom dashboards.

- Collaboration: Comfortable working with cross-functional teams to provide data-driven guidance.

 

Education

- Bachelor’s degree in business, IT, marketing, economics, data science, or a related field.


Target Salary Range = $80,000 - $90,000 depending on experience.



Connor Group is committed to celebrating the value of diversity in a globally connected business world. Our team culture is collaborative and encourages team members to take initiative. Our professionals are committed to excellence, growth, and integrity. By focusing on innovation, we continue to raise the bar on excellence and deliver greater value to our clients. 

Average salary estimate

$85000 / YEARLY (est.)
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$80000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About GTM Analyst, Connor Group

Are you ready to dive into the world of data and make a real impact? At Connor Group, we're on the hunt for a GTM Analyst to join our talented remote team! As a key player in our operations, you will transform data into actionable insights, helping us drive efficiency and effectiveness for our go-to-market teams. You will be shining a spotlight on opportunities within our data, specifically working with platforms like Salesforce, and guiding teams in marketing, business development, and sales. This role isn't just about crunching numbers – it’s about understanding the customers behind the data and using your insights to shape our strategies. Your responsibilities will span from maintaining data hygiene, managing leads, and optimizing CRM integrations to evaluating our campaign performance and providing ongoing training on Salesforce. If you have 1-3 years of analytical experience, a strong background in CRM tools, and a penchant for collaboration, you might just be the person we're looking for! Join us at Connor Group, where we cherish diversity and are committed to nurturing your growth while delivering exceptional value to brands like Lyft and Spotify. With a target salary of $80,000 - $90,000 depending on your experience, you have the chance to become an integral part of our mission to innovate and excel. If you’re excited about making data-driven decisions and contributing to a team that values initiative and integrity, let's talk!

Frequently Asked Questions (FAQs) for GTM Analyst Role at Connor Group
What are the main responsibilities of a GTM Analyst at Connor Group?

As a GTM Analyst at Connor Group, your main responsibilities include optimizing CRM data, managing lead distribution systems, providing insights for marketing and business development teams, and supporting Salesforce training. You will also create actionable target lists, analyze campaign performance, and contribute to client retention strategies.

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What qualifications do I need to apply for the GTM Analyst position at Connor Group?

To apply for the GTM Analyst position at Connor Group, you should have 1-3 years of experience as an analyst, proficiency in tools such as Tableau and Excel, and hands-on experience with Salesforce or comparable CRMs. A bachelor's degree in business, IT, marketing, economics, data science, or a related field is also required.

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How does a GTM Analyst at Connor Group help drive business success?

A GTM Analyst at Connor Group drives business success by providing actionable insights from data analysis that informs marketing and sales strategies. By identifying high-priority leads, predicting client retention risks, and optimizing campaign performance, you will ensure that the right actions are taken at the right time, maximizing efficiency and effectiveness.

Join Rise to see the full answer
What tools and platforms should I be familiar with as a GTM Analyst at Connor Group?

As a GTM Analyst at Connor Group, familiarity with data visualization and analysis platforms like Tableau and Snowflake, as well as Excel, is essential. Proficiency in customer relationship management (CRM) tools, particularly Salesforce, is crucial to perform your duties effectively.

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What is the team culture like at Connor Group for GTM Analysts?

The team culture at Connor Group is collaborative and encourages proactive initiative. As a GTM Analyst, you can expect to work alongside cross-functional teams, fostering an environment where diversity is celebrated, and team members are committed to excellence, growth, and integrity.

Join Rise to see the full answer
Common Interview Questions for GTM Analyst
Can you describe your experience with data analysis tools relevant to the GTM Analyst role?

In answering this question, highlight your proficiency with tools like Tableau, Snowflake, and Excel. Discuss projects where you utilized these tools to derive insights, optimize processes, or help teams make data-driven decisions.

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How do you ensure data hygiene in CRM systems?

Provide specific examples of how you maintain data accuracy, such as regular audits, updating contact records, and using automation to clean up outdated or incorrect information.

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What methods do you use to identify high-priority leads?

Discuss your approach using analytical techniques to evaluate leads based on criteria such as engagement levels, demographic fit, or predictive scoring that you implemented in previous roles.

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How would you support a marketing campaign's effectiveness as a GTM Analyst?

Talk about how you create analytics dashboards to monitor ROI, gather insights from campaign data, and share findings with marketing teams to improve future efforts and better target potential customers.

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Can you share an experience where your analysis led to a significant business decision?

Use a specific example where your analytical insights directly influenced a decision regarding lead targeting or campaign strategies, illustrating the impact on overall sales and customer engagement.

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What strategies do you employ to enhance collaboration with cross-functional teams?

Describe how you communicate data insights to non-analytical team members clearly, ensuring that all stakeholders understand the data and how to act on it effectively.

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How do you approach the creation and refinement of analytics dashboards?

Explain your process of deciding what metrics to track, how to visualize the data, and how you gather feedback from users to continuously improve dashboards.

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What do you think is the most important quality for a successful GTM Analyst?

Discuss the importance of curiosity and analytical intuition for a GTM Analyst, enabling you to identify patterns and actionable insights within the data that can drive business strategies.

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How do you handle data discrepancies or errors encountered during analysis?

Discuss your methodical approach to identifying the source of discrepancies, correcting errors, and implementing preventative measures, showcasing your problem-solving skills.

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Why do you want to work as a GTM Analyst at Connor Group?

Express your enthusiasm for Connor Group’s commitment to excellence and growth, your alignment with their values, and how you believe your skills and experiences can contribute to their success.

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The Connor Group

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Full-time, remote
DATE POSTED
March 11, 2025

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