Marketing Manager, Brand

About Felix:

Felix is Canada’s first end-to-end platform providing on-demand treatment for everyday health. Felix provides online treatment, prescription delivery and ongoing care across a growing range of categories such as mental health, sexual health and daily health.

In just 5 years we have expanded to treat over 17 common healthcare categories, enhanced our diagnosis solutions with integrated lab testing and expanded our pharmacy network to ship to almost every province in Canada.

Over this time, Felix has delivered 24 quarters of consecutive growth in both revenue and profit, making it one of Canada’s fastest growing tech companies. But more importantly, over 1 million Canadians trust Felix Health for their everyday healthcare needs.

About the Role

Reporting to the Director of Brand, you will play a critical role in executing and scaling brand marketing initiatives that drive awareness, engagement, and category growth. As the Marketing Manager, Brand, you will be responsible for developing and executing omni-channel brand-building campaigns, overseeing organic social and integrated digital marketing efforts, and supporting the execution of industry events and sponsorships.

This role requires a mix of strategic thinking, project management, and hands-on execution to ensure brand initiatives are delivered with excellence, on time, and with measurable impact. You will collaborate cross-functionally with internal teams, external partners, and influencers to amplify Felix’s presence in key markets.

You Will:

• Lead Creative Briefing & Development – Manage the end-to-end creative process for digital marketing efforts, including briefing, collaboration with designers and copywriters, and ensuring cohesive execution across all marketing channels.

• Execute Brand Campaigns – Assist in the planning and execution of Integrated Marketing Campaigns and brand initiatives, ensuring a seamless rollout across digital, social, and content marketing channels.

• Oversee Organic & Timely Marketing – Lead real-time cultural marketing efforts to capitalize on relevant conversations, moments and seasonality.

• Build and Optimize a Social Proof Strategy – Establish and manage a streamlined process for sourcing, verifying, and integrating testimonials & claims across marketing channels, product pages, and advertising to enhance credibility and trust.

• Manage Events & Sponsorships – Oversee Felix’s participation in key industry events to drive brand awareness and community engagement.

• Grow Community & Influencer Partnerships – Identify, source, and scale relationships with community partners and influencers to amplify our brand presence.

• Analyze and Optimize Performance – Track and report on brand marketing performance, providing insights and recommendations for continuous improvement.

You Are:

• A proactive, self-starter who thrives in a fast-paced, execution-focused environment.

• A strong project manager, able to juggle multiple priorities and meet deadlines with precision.

• A brand storyteller, with an eye for creative execution and a passion for connecting with audiences.

• A team player, skilled at collaborating across teams and managing multiple stakeholders.

• A data-driven marketer, who uses performance insights to refine strategies and optimize impact.

You Have:

• Minimum of 5 years of experience in brand marketing, integrated campaigns, or related roles.

• Proven experience executing brand campaigns, product launches, and sponsorship activations.

• Experience managing social media, real-time marketing, and influencer partnerships.

• Excellent organizational and project management skills to drive multiple initiatives simultaneously.

• Ability to analyze brand performance metrics and make data-driven marketing decisions.

• Experience working in a Direct-to-Consumer (DTC) online brand or startup environment is preferred.

• Experience working in a fast-paced, growth-focused company.

Nice to Haves:

• Experience in the healthcare, wellness, or highly regulated industry.

• Pay and benefits

Benefits/additional compensation for this role include:

• Full medical, dental and vision benefits

• Maternity/paternity policy

• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)

• Competitive compensation

• Stock option grant

• Remote first, work from anywhere in Canada

• Incredible culture powered by a highly collaborative and high-performing team

• Large impact at an early-stage technology company

• Professional development opportunities, working closely with founders and senior leadership team

Location: Toronto, Remote (Canada). We have an office in Toronto but are currently working remotely and open to candidates from anywhere in Canada.

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing accessibility@felixforyou.ca.