Senior Director, Communications

As the Senior Director, Communications at Imagine Pediatrics, your key responsibilities will include developing comprehensive communication strategies, overseeing media relations, and creating proactive story pitches to enhance brand visibility. You’ll lead public relations efforts to position our organization as a thought leader, engage with various audiences, and produce compelling content that reflects our values and mission.

A successful candidate for the Senior Director, Communications role at Imagine Pediatrics should have a Bachelor’s degree in marketing or communications, at least 10 years of experience in strategic communications, and strong leadership skills. Experience in healthcare is preferred, particularly within B2B and B2C sectors, and proficiency in both English and Spanish is a plus.

The Senior Director, Communications plays a vital role in advancing Imagine Pediatrics' mission by crafting effective communication strategies that raise awareness about our innovative pediatric care solutions. By engaging thought leaders, government officials, and communities through concise messaging, you’ll help drive our impact and support children with special healthcare needs.

At Imagine Pediatrics, the work culture is rooted in empathy, innovation, and collaboration. As the Senior Director, Communications, you'll be joining a diverse team who share a commitment to improving pediatric healthcare. The environment encourages growth, flexibility, and creativity, allowing you to thrive while embracing new challenges.

Imagine Pediatrics offers a competitive benefits package for the Senior Director, Communications role, including a robust salary, healthcare benefits, a 401(k) plan with matching, generous PTO, and opportunities for professional growth. Additionally, you’ll enjoy a company culture that prioritizes work-life balance and embraces diversity and inclusion.

In response to this question, you could discuss the importance of developing an integrated communication plan that considers different audiences. Highlight the significance of using multi-channel outreach, creating valuable content, and leveraging social media to promote Imagine Pediatrics' mission and services.

It's essential to provide specific examples of past PR campaigns that showcased your ability to secure media coverage and achieve desired outcomes. Emphasize how you identified opportunities, crafted narratives, and built relationships with journalists and media outlets to position your previous employers effectively.

When answering this question, illustrate your understanding of audience segmentation and how you tailor content to meet the needs of different groups. Discuss strategies you’ve used to ensure cultural competence and inclusivity in your messaging, reinforcing the idea that effective communication resonates on multiple levels.

Highlight that thought leadership establishes credibility and builds trust with stakeholders. Talk about how you would encourage executives or subject matter experts at Imagine Pediatrics to share their insights through articles, webinars, and public speaking opportunities, showcasing the organization's expertise in pediatric healthcare.

Explain your crisis communication plan framework – starting with assessment, developing a response strategy, and executing that strategy while ensuring transparency and accountability. Use an example from your past experience to demonstrate your approach and the lessons learned from the situation.

Discuss your familiarity with metrics such as engagement rates, media reach, press coverage quality, and audience feedback. Emphasize the importance of both qualitative and quantitative measures in adjusting strategies to maximize impact.

Talk about your skills in strategic thinking, leadership, creativity, and strong verbal and written communication. Highlight the ability to manage projects effectively and multi-task in a fast-paced, high-growth environment as critical to success in this position.

Provide examples of how you have used social media to promote organizational messages, engage audiences, and raise awareness about health issues. Emphasize your understanding of compliance regulations in the healthcare field when creating content.

Emphasize your commitment to continuous learning by mentioning specific resources like industry publications, webinars, conferences, or professional networks you engage with. Explain how staying updated allows you to adapt strategies and maintain relevancy in your work.

Share your personal connection to pediatric health, whether through experience, research, or passion for making a difference. Express how supporting families and enhancing care options through effective communication will drive your efforts in this role.