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Associate Manager, NA Paid Media

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Associate Manager, NA Paid Media (UGG)

Reports to: Sr Manager, NA Paid Media (UGG)

Location:  Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

Associate Manager, NA Paid Media drives omni channel marketing initiatives that deliver an audience focused performance marketing capability focusing on Deckers’ Fashion Lifestyle Brands in North America. This role owns end to end prospecting media campaign execution and measurement.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.


Your Impact

The primary functions of this role, include but are not limited to:

  • 1. Responsible for seamless execution of omni channel media plans across North America, working in partnership with our media agency.
  • 2. Supports Sr. Manager in developing annual omni-channel media plans across, including both digital and traditional media.
  • 3. Manages weekly, monthly and ad hoc reporting & analytics to help drive short term and longer-term data driven business strategies.
  • 4. Collaborates with many cross-functional teams and external partners to translate business goals and strategies into media plans.
  • 5. Produce briefs for our agencies and partners on campaign/product launches

Who You Are

Excellent communicator, collaborator and problem-solver

We’d love to hear from people with

  • Bachelor’s in business, marketing, advertising or economics
  • 3-5 years digital marketing
  • Prefer some media experience
  • 2-3 years of reporting and analytics experience
  • Retail experience is a plus but not required
  • Highly analytical and metrics-driven marketer
  • Ability to influence, work collaboratively, and gain consensus amongst peers and leadership
  • Demonstrated ability to implement programs through effective use of communication skills in formal and informal settings.
  • Excellent time management, organizational, planning and project management skills.
  • Must be flexible, collaborative, and has excellent relationship building skills
  • Prefers experience working with agencies or clients
  • Experience using Excel, PowerPoint, Google Analytics, Tableau and other marketing SaaS platforms such as seoClarity

What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
     

$75,000 - $80,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.


Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-FI1

Average salary estimate

$77500 / YEARLY (est.)
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$75000K
$80000K

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What You Should Know About Associate Manager, NA Paid Media, Deckers

At Deckers Brands, we're excited to invite you to consider the role of Associate Manager, NA Paid Media for UGG. This position allows you to work remotely from various states in the US, including California, and it offers a fantastic opportunity to be part of a team that values diversity and inclusivity. In this role, you'll be at the forefront of driving omni-channel marketing initiatives that enhance our Fashion Lifestyle Brands across North America. You'll manage the execution and measurement of paid media campaigns, partnering closely with our media agency to optimize performance. We believe in the power of collaboration, so you’ll work with cross-functional teams to translate our business goals into effective media strategies. As the Associate Manager, you will also be responsible for producing insightful reports that guide our short- and long-term marketing strategies. If you have a background in marketing or advertising, experience in digital marketing, and excellent analytical skills, this could be an amazing fit for you! We are passionate about fostering personal and professional growth, offering competitive pay, comprehensive health benefits, and various perks that make Deckers Brands not just a workplace but a community where you can thrive. Join us in our commitment to being Better Together and help us make a positive impact on our customers and communities. We can’t wait to see what authentic perspective you will bring to our team!

Frequently Asked Questions (FAQs) for Associate Manager, NA Paid Media Role at Deckers
What are the primary responsibilities of the Associate Manager, NA Paid Media at Deckers Brands?

The Associate Manager, NA Paid Media at Deckers Brands is responsible for the seamless execution of omni-channel media plans across North America. This involves collaboration with media agencies, managing reporting and analytics to inform business strategies, and producing briefs for campaign launches. You'll work closely with cross-functional teams to translate business goals into actionable media strategies.

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What qualifications do I need to apply for the Associate Manager, NA Paid Media position at Deckers Brands?

To apply for the Associate Manager, NA Paid Media position at Deckers Brands, candidates should hold a bachelor's degree in business, marketing, advertising, or a related field. Additionally, 3-5 years of digital marketing experience and 2-3 years in reporting and analytics are preferred. A highly analytical mindset and excellent communication skills are crucial for success in this role.

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What type of work culture can I expect as an Associate Manager, NA Paid Media at Deckers Brands?

At Deckers Brands, you'll find a collaborative and supportive work culture that celebrates diversity and inclusiveness. Employees are encouraged to bring their authentic selves to work, ensuring that everyone is valued and respected. We are dedicated to creating an equitable workplace where unique perspectives are embraced, contributing to our company’s shared success.

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Is remote work allowed for the Associate Manager, NA Paid Media role at Deckers Brands?

Yes! The Associate Manager, NA Paid Media role at Deckers Brands is fully remote, and candidates must reside in one of the approved states, such as California, Arizona, or New York. This flexibility allows you to work from a location that suits you while being part of a dynamic team.

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What kind of career development opportunities are available for Associate Managers, NA Paid Media at Deckers Brands?

Deckers Brands is committed to personal and professional development. As an Associate Manager, NA Paid Media, you will have access to extensive growth opportunities, including training, mentorship programs, and career advancement paths designed to help you pursue your passions and achieve your career goals.

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Common Interview Questions for Associate Manager, NA Paid Media
Can you describe your experience with omni-channel media planning?

When answering this question, highlight your specific experiences in creating and executing media plans that incorporate both digital and traditional media. Discuss how you've collaborated with agencies or teams to achieve business goals and any metrics that showcase your success in driving performance.

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How do you approach data analysis to inform marketing strategies?

Emphasize your familiarity with analytics tools and how you've utilized data to influence marketing decisions. Share examples of reports you’ve created and how the insights derived led to actionable strategies that improved campaign performance.

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What strategies do you use to collaborate with cross-functional teams?

Describe your communication style and how you ensure all stakeholders are involved in project development. Discuss your experience in navigating different perspectives and building consensus to drive effective media campaigns.

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How do you stay updated with the latest trends in paid media?

Mention the resources you rely on, such as industry blogs, webinars, or networking events. Talk about how you implement new trends into your media strategies and the impact it has had on previous campaigns.

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What tools are you proficient in when it comes to reporting and analytics?

Discuss your experience with specific tools such as Google Analytics, Tableau, and any other marketing SaaS platforms. Provide examples of how you have used these tools to generate reports and insights that drove business decisions.

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Can you give an example of a successful media campaign you've managed?

Choose a campaign that had measurable outcomes. Explain your role, the strategy you implemented, and how you measured success. Be specific about the metrics, such as increased engagement or conversion rates.

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How do you handle tight deadlines in a fast-paced environment?

Share your techniques for time management and prioritization. Provide an example of a time you met a deadline under pressure and how you maintained quality while adhering to a timeline.

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What do you believe sets Deckers Brands apart as an employer?

This is an opportunity to show your knowledge about the company. Discuss the commitment to diversity and inclusion, growth opportunities, and their innovative approach to marketing in the fashion industry.

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How would you approach a situation where the marketing strategy is not producing the expected results?

Outline your process for assessing the situation, including identifying the data to review, collaborating with team members to brainstorm alternative strategies, and implementing corrective measures while maintaining open communication.

Join Rise to see the full answer
What are your long-term career aspirations in paid media?

Discuss your passion for the industry and your goals around advancing your career in paid media. Mention how the role at Deckers Brands aligns with your ambitions and how you see yourself growing within the company.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 11, 2025

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