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Head of Growth

 

 

Company Overview:

Privately owned and operated, Digible was founded in 2017 with a mission to bring sophisticated digital marketing solutions to the multifamily industry. We offer a comprehensive suite of digital services as well as a predictive analytics platform, Fiona, that is the first of its kind. 

At Digible, Inc. we love to celebrate our diverse group of hardworking employees – and it shows. We pride ourselves on our collaborative, transparent, and authentic culture. These values are pervasive throughout every step of a Digible employee's journey. Starting with our interviews and continuing through our weekly All Hands Transparency Round-up, values are at the heart of working at Digible.

We value diversity and believe forming teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds and different industries to apply. Come join us and find out what the best work of your career could look like here at Digible.

 

Digible Core Values:

  • Authenticity - The commitment to be steadfast and genuine with our actions and communication toward everyone we touch.
  • Curiosity - The belief that a deep and fundamental curiosity (the "why") in our work is vital to company innovation and evolution.
  • Focus - The collective will to remain completely devoted and ultimately accountable to our deliverables.
  • Humility - The recognition and daily practice that "we" is always greater than "I".
  • Happiness - The decision to prioritize passion and love for what we do above everything else.

 

The Role:

Digible, Inc. is looking for a Head of Growth to join our team!

The Head of Growth is a strategic leader responsible for defining and executing Digible’s growth strategy. This role will oversee all aspects of the Growth Marketing Department, including campaign ideation, performance analysis, and team development. Working closely with the executive team and other senior leaders, the VP of Growth Marketing will identify opportunities to optimize marketing efforts, drive lead generation, and achieve revenue goals. The ideal candidate is a visionary leader with a proven track record of driving growth through innovative strategies and a deep understanding of digital marketing.

The Head of Growth will foster a collaborative environment within the department, ensuring alignment between team members and business objectives. By working closely with the Growth Marketing Team, the Head of Growth will provide strategic guidance, support innovation, and champion data-driven decision-making. This role serves as the primary liaison between the department and executive leadership, translating high-level goals into actionable strategies.

 

You’ll love this job if you:

  • Thrive in a leadership role where they can drive strategy and inspire teams!
  • Enjoy using data to inform decision-making and achieve tangible results
  • Are passionate about innovation and staying ahead of industry trends
  • Excel at building cross-functional relationships and aligning teams around common goals.
  • Are motivated by ambitious targets and the opportunity to make a significant impact.

What you’ll do:

  • Strategic Leadership: Develop and implement a comprehensive growth strategy that aligns with business objectives and revenue targets.
  • Team Oversight: Lead, mentor, and manage the Growth Marketing Team, including the Growth Marketing Manager and Marketing Coordinator.
  • Performance Metrics: Establish and track KPIs to measure the success of growth initiatives, providing regular updates to executive leadership.
  • Cross-Functional Collaboration: Partner with client services, product, and other departments to ensure alignment on growth goals and messaging.
  • Campaign Direction: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring effectiveness and ROI.
  • Innovation: Identify emerging trends, tools, and technologies to incorporate into the growth strategy.
  • Budget Management: Allocate and manage the growth marketing budget to maximize impact and efficiency.
  • Stakeholder Engagement: Present strategic plans, performance insights, and growth opportunities to the CEO and executive team.
  • Client Management: Partner with client services to foster new client relationships and foster new relationships
  • Conference Direction & Management: Direct all aspects of Digible’s conference attendance and corresponding vendor management

How success will be measured:

  • Revenue Goal Achievement: Achievement of revenue and lead generation targets through effective growth strategies.
  • Return on Investment: The ability to align initiatives with overarching business objectives and deliver measurable ROI.
  • Leadership & Management: Development and performance of the Growth Marketing Team, fostering a culture of innovation and accountability.

You should have:

  • Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  • 10+ years of experience in growth marketing, revenue management, performance marketing, or a similar role, including 5+ years in a leadership position.
  • Proven track record of driving revenue growth and achieving measurable results.
  • Deep expertise in digital marketing channels, including SEO, SEM, paid social, and email marketing.
  • Proficiency with analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., HubSpot).
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Excellent communication, organization and presentation skills.
  • Experience in a B2B or agency environment is highly desirable.

Physical Requirements

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times

Pay, perks, and such:

  • Salary Range: $200,000-$250,000
  • 4-Day Work Week (32 Hour Work Week)
  • WFA (Work From Anywhere) OR 1 Day / Week Remote
  • Profit Sharing Bonus
  • We offer 3 weeks of PTO as well as Sick leave, and Bereavement
  • We offer 11 paid holidays
  • 401(k) + Match
  • 75% employer paid health benefits (Medical, Dental, and Vision)
  • We offer $75/ month reimbursement for Physical Wellness
  • We offer $75/ month reimbursement for Mental Wellness
  • $1000/year travel fund for employees who have been with Digible 3+ years
  • Dog-Friendly Office
  • Paid Parental Leave
  • Monthly Social Events
  • Weekly Lunches and Snacks for in-office employees
HEADS UP! We believe in transparency throughout our hiring process. To help us ensure a great fit, we'll ask you to share a few professional references during the hiring process who can speak to your experience and skills. We’ll also ask how you think your references will respond to our questions about your experience and skills, and then we'll close the loop by following up directly with your references to confirm the details. It’s all part of our commitment to open, honest communication and our core values: Focus, Authenticity, Humility, Curiosity, and Happiness.

 

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Average salary estimate

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What You Should Know About Head of Growth , Digible

At Digible, Inc., we're on the lookout for a passionate and skilled Head of Growth to elevate our vibrant team right here in Englewood, Colorado, or from anywhere you like! Founded in 2017, we've made it our mission to transform digital marketing for the multifamily industry by combining cutting-edge solutions with our innovative analytics platform, Fiona. As the Head of Growth, you'll be at the heart of our strategies, leading the Growth Marketing Department to identify exciting opportunities and optimize our marketing efforts for maximum impact. If you're someone who thrives in a leadership role, enjoys data-driven decision-making, and is eager to inspire and innovate, this role is perfect for you. You'll collaborate closely with our executive team to translate ambitious goals into actionable plans while fostering a culture of curiosity and authenticity among your team members. Your experience in growth marketing or a similar field will shine here as you guide and support the talented professionals under your wing. Together, you’ll oversee compelling multi-channel campaigns and ensure we meet our revenue targets while keeping the team aligned and engaged. So, if you're ready for a significant impact in an organization that promotes transparency, innovation, and happiness, we’d love to have you on board at Digible. Let's create something amazing together!

Frequently Asked Questions (FAQs) for Head of Growth Role at Digible
What are the main responsibilities of the Head of Growth at Digible?

As the Head of Growth at Digible, you'll take charge of defining and executing our growth strategy. This includes leading the Growth Marketing Department, overseeing campaign planning and execution, establishing KPIs for performance metrics, and collaborating with various departments to align marketing goals with business objectives. Your role will be pivotal in driving lead generation and achieving revenue goals.

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What qualifications are needed for the Head of Growth position at Digible?

To be successful as the Head of Growth at Digible, you should have a Bachelor’s degree in Marketing, Business, or a related field, ideally with an MBA or advanced degree. A minimum of 10 years of growth marketing experience, including 5 years in a leadership role, is essential. You should be proficient in digital marketing channels and analytics tools, and have a proven track record of driving revenue growth.

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What skills are essential for the Head of Growth role at Digible?

The Head of Growth at Digible needs a strong analytical mindset to translate data into actionable insights, excellent communication skills, and a keen understanding of digital marketing strategies. Your ability to foster collaboration among team members and drive innovative campaigns will also be crucial for aligning with our core values of authenticity, curiosity, and focus.

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How does Digible support the growth of its employees in the Head of Growth role?

At Digible, we prioritize employee growth and well-being. As the Head of Growth, you will not only lead innovative marketing strategies but also mentor and develop your team. We offer professional development opportunities, a 4-day work week, and monthly social events to enhance team bonding. Our culture celebrates transparency and accountability, making it a great place for personal and professional growth.

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What benefits come with the Head of Growth position at Digible?

The Head of Growth at Digible enjoys an attractive salary range of $200,000-$250,000 and a variety of benefits including a 4-day work week, profit-sharing bonus, 3 weeks of PTO, and comprehensive health benefits. Additionally, we provide a travel fund for long-tenured employees, reimbursement for wellness initiatives, and a dog-friendly office to promote a fun and healthy work-life balance.

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Common Interview Questions for Head of Growth
Can you describe your experience in developing growth strategies?

In your answer, highlight a specific example of a growth strategy you developed in a previous role. Emphasize your thought process, the outcome, and how you measured success. Show your passion for innovation and how you stay ahead of industry trends.

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How do you prioritize and manage multiple campaigns?

Discuss your approach to prioritization, perhaps using a framework like RACI (Responsible, Accountable, Consulted, Informed). Include how you allocate resources and assess the efficiency of your campaigns. Relate it back to previous positions where your management skills led to successful outcomes.

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What metrics do you consider most important for measuring growth?

Talk about key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), lead conversion rates, and ROI. Explain why these metrics are significant and how you have effectively utilized them in past roles.

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How do you foster a culture of collaboration within your team?

Share specific strategies you've used to encourage teamwork, communication, and trust within your teams. For instance, discuss regular check-ins, feedback sessions, or team-building activities that you have implemented to create an open environment.

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Can you provide an example of a successful marketing campaign you spearheaded?

Describe the campaign's goal, your strategy, execution, and what made it successful. Focus on the metrics you used to track progress and the end results. This will showcase your storytelling ability and command over growth marketing.

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What innovative tools or technologies have you integrated into your marketing efforts?

Highlight specific tools or platforms (like HubSpot or Google Analytics) and how they improved your marketing processes or efficiency. Discuss your willingness to explore emerging trends and technologies that have positively impacted your previous work.

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How do you stay updated on industry trends in digital marketing?

Talk about your methods for keeping abreast of trends such as reading industry publications, attending webinars/conferences, and networking. Emphasize your passion for continuous learning and curiosity, as these traits align with Digible's core values.

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What strategies do you use to engage with stakeholders?

Discuss the importance of clear communication and how you tailor your messaging for various audiences. Provide examples of how you've effectively presented strategic insights or growth opportunities to stakeholders in the past.

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How do you approach budget management for marketing initiatives?

Explain your experience with budget planning and allocation. Discuss how you've optimized budgets to maximize ROI, and share any relevant examples of cost-effective initiatives that showed significant returns.

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How would you align your team’s goals with the overall business objectives?

Share your approach to ensuring alignment, such as setting clear expectations, regular progress reviews, and adapting strategies based on company objectives. Mention the importance of collaborative goal-setting, which is intrinsic to good leadership.

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Digible is a digital marketing agency focused on the multifamily and student housing sectors, offering services like pay-per-click advertising, conversion rate optimization, and social media strategies to enhance online presence and performance.

17 jobs
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BADGES
Badge Diversity ChampionBadge Flexible CultureBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Collaboration over Competition
Growth & Learning
Transparent & Candid
Inclusive & Diverse
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 10, 2025

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