Growth Marketing Automation Manager

As a Growth Marketing Automation Manager at this AI-powered travel platform, your key responsibilities include automating lead prospecting, utilizing tools like Apollo and HubSpot for enhanced lead qualification. You'll analyze company data to improve lead scoring models and run AI-driven outbound marketing campaigns. Collaboration with the Marketing and Sales teams is crucial to refine targeting strategies and boost conversions. Continuous optimization of automation workflows will ensure the company stays ahead in AI-driven demand generation.

To be considered for the Growth Marketing Automation Manager role, you should ideally possess 3-5 years of experience in growth operations or tech-driven marketing. Expertise in automated lead generation tools and a strong understanding of marketing automation and CRM workflows are essential. Familiarity with AI, LLMs, and prompt engineering for outreach is highly beneficial, enhancing your ability to deliver tailored marketing campaigns.

This leading AI-powered travel platform promotes a healthy work-life balance for the Growth Marketing Automation Manager by offering a hybrid work model, where employees work three days from the office in Rotterdam and two days from home. Employees also enjoy 25 paid vacation days and the flexibility to work from abroad for an additional 30 days, allowing for a balanced and enriching work experience.

In the role of Growth Marketing Automation Manager at this innovative travel platform, you will work extensively with automation tools such as Apollo, Clay, n8n, Zapier, and HubSpot. This experience will enable you to automate processes effectively, optimize lead generations, and ensure data accuracy across various platforms to support marketing efforts.

Joining this fast-growing travel tech company as a Growth Marketing Automation Manager opens doors to numerous professional development opportunities. With the prospect of engaging in AI-driven marketing strategies and collaborating within a multicultural team, you can expand your skills in automation, data analysis, and innovative marketing techniques that are at the forefront of the industry.

To effectively qualify leads, I implement a combination of data analysis and automated scoring models. These strategies involve understanding the unique characteristics of ideal customers, leveraging tools like HubSpot and Apollo, and continuously adjusting criteria based on campaign performance and feedback.

Ensuring data integrity across CRM systems is crucial, and I achieve this by conducting regular audits, utilizing automation tools to maintain consistency, and implementing strict protocols for data entry and management. I also advocate for training team members on best practices to minimize human error.

One notable campaign I executed involved using AI-driven tools to segment our target audience based on behavior. By creating tailored outreach strategies for each segment, we saw a significant boost in engagement and conversion rates, exceeding our initial expectations.

I have extensive experience working with various AI tools for lead scoring and audience segmentation. I've integrated AI into our marketing automation strategy to personalize outreach, analyze customer interactions, and predict potential outcomes using historical data.

I foster a close relationship with sales teams through regular meetings and feedback sessions. This collaboration allows us to align marketing and sales strategies, refine our Ideal Customer Profiles, and adapt our outreach tactics based on direct insights from the sales team.

Automation is a pivotal part of my marketing strategy as it streamlines processes, enhances lead generation efforts, and allows for real-time adjustments in campaigns. By automating repetitive tasks, I can focus on refining strategies that require creative and analytical thinking.

I categorize and analyze disqualified leads to understand the reasons behind their disqualification. This process involves gathering data on common attributes or behaviors, which helps in refining our lead scoring criteria and improving future prospecting efforts.

I prefer using HubSpot for its comprehensive capabilities and easy integration with CRM systems. Tools like Zapier also come in handy for their flexibility in connecting various applications, streamlining processes without compromising functionality or performance.

To stay updated on trends in marketing automation and AI, I regularly participate in industry webinars, follow thought leaders in the space, and engage with online communities. This continuous learning approach ensures I remain informed about emerging tools and best practices that can benefit my role.

To improve the lead scoring model, I would analyze historical conversion data to determine which characteristics correlate with successful leads. I’d implement a more dynamic scoring system that adjusts based on real-time engagement metrics, making it a nuanced and effective tool for lead qualification.