Global Web Project Manager (Remote Friendly) - job 1 of 2

As a Global Web Project Manager at Docplanner, your main responsibilities include overseeing multiple B2B websites, optimizing user experience to maximize conversion rates, and implementing effective A/B tests. You will also monitor website performance with analytics tools like Google Analytics, collaborate with the marketing team on strategies for lead generation, and manage website development projects to align with our business objectives.

To qualify for the Global Web Project Manager position at Docplanner, candidates should have a minimum of 5 years of experience in web project management, particularly in B2B or SaaS environments. A strong understanding of conversion rate optimization (CRO) and digital marketing strategies is essential, along with proficiency in website analytics tools and familiarity with content management systems, preferably HubSpot.

The Global Web Project Manager at Docplanner plays a crucial role in enhancing marketing efforts by optimizing B2B website performance. You will be responsible for developing lead-generating strategies, improving conversion funnels, and analyzing website data to provide insights. This collaboration with the marketing team aims to align web strategies that support acquisition and lead nurturing, ultimately boosting our sales initiatives.

Global Web Project Managers at Docplanner are expected to use various tools and technologies including Google Analytics for monitoring website performance, Hotjar for user experience analysis, and HubSpot as a content management system. Familiarity with A/B testing tools and other web development technologies is also advantageous for optimizing websites effectively.

At Docplanner, a Global Web Project Manager can expect a hybrid work environment where flexibility and collaboration are key. You will work closely with diverse cross-functional teams across multiple markets, fostering a culture of innovation and support. We prioritize a dynamic, startup mindset that encourages sharing ideas and continuous improvement to achieve our collective goals.

When answering this question, share specific examples of past projects you managed that involved B2B websites. Highlight your role in optimizing user experience and driving lead generation, as well as tools and strategies you applied. Discuss any measurable outcomes, such as increased conversion rates or successful marketing campaigns.

Discuss your approach to optimizing landing pages by focusing on A/B testing, user experience design, and persuasive copywriting. Provide examples of changes you implemented in the past and the positive impact they had on conversion rates, emphasizing data-driven decision-making.

Be sure to outline your method for prioritization, such as using project management tools or frameworks like Agile or Kanban. Explain how you balance multiple projects and deadlines, while ensuring alignment with overall business goals and team collaboration.

Emphasize the importance of data analysis in your work, explaining how you use analytics tools to track website performance and glean insights. Discuss specific instances where data influenced your strategies or led to successful project adjustments.

Prepare to describe an A/B test you've conducted, including the hypothesis, variations tested, and results. Focus on the insights gained and how they influenced subsequent project decisions. Highlighting a successful outcome in terms of improved engagement or conversion can demonstrate your effectiveness.

Discuss your communication strategies, such as regular meetings, update presentations, or collaborative platforms that facilitate transparent information sharing. Share examples of how you’ve collaborated in the past to achieve project success through collective efforts.

Talk about your proficiency with analytics tools, such as Google Analytics or Hotjar. Detail how you’ve used these tools to monitor website performance, track user behavior, and generate reports that inform your project management strategies.

Explain your process for managing stress and staying organized under pressure. Mention time management techniques you employ, such as breaking down tasks, setting realistic timelines, and maintaining clear communication with your team.

Prepare a brief story about a specific challenge that showcases your problem-solving skills. Focus on the steps you took to resolve the issue, the teamwork involved, and the lessons learned from the experience.

Highlight essential qualities such as strong communication, analytical thinking, adaptability, and a collaborative mindset. Discuss how these qualities contribute to effectively managing teams and projects while achieving results in a dynamic environment.