Senior Field Marketing Specialist - Remote - job 2 of 2

As a Senior Field Marketing Specialist at Elevate K-12, you will be responsible for executing our field marketing strategy, including overseeing trade shows, conferences, and in-person marketing events. Your role entails collaborating with internal teams to align on event goals, managing event logistics, and ensuring that brand messaging resonates with attendees. You will also track event performance metrics, manage key partner relationships, and help position Elevate K-12 as a thought leader in virtual education.

Candidates for the Senior Field Marketing Specialist position at Elevate K-12 should ideally have over four years of experience in event marketing or production. A strong understanding of the education industry and its buyer personas is crucial. You should demonstrate a proven track record of organizing successful events, possess excellent project management skills, and have the ability to multi-task. Communication, collaboration, and creativity are key attributes needed to succeed in this role.

The Senior Field Marketing Specialist plays a vital role in helping Elevate K-12 fulfill its mission of providing quality education. By planning and executing impactful events, you will help raise awareness of our virtual teaching solutions, connect with schools facing teacher shortages, and generate new leads. This role is essential in portraying Elevate K-12 as a leader in the EdTech space, ultimately contributing to improved educational outcomes for students.

In the Senior Field Marketing Specialist role at Elevate K-12, teamwork is a cornerstone of success. You will work closely with various teams including Sales, Customer Success, and Leadership to ensure the events are strategically aligned with company objectives. Collaborating on messaging, follow-up processes, and event logistics will be critical for achieving a seamless experience for event attendees, making collaboration essential to maximize our brand's impact.

Elevate K-12 offers an attractive benefits package for its Senior Field Marketing Specialists, including competitive compensation, unlimited PTO, 12 company-paid holidays, and comprehensive health benefits such as medical, dental, and vision coverage. Additionally, the company provides a 401(k) plan, phone and internet stipends, and a one-time home office setup stipend, making it a rewarding place to work.

When answering this question, focus on specific examples from your past that highlight your planning process, execution, and measurable outcomes. Discuss any challenges you faced and how you overcame them, along with metrics such as attendee numbers, engagement rates, or lead generation that demonstrate your success.

In your response, mention key performance indicators (KPIs) such as lead capture rates, post-event surveys, and ROI calculations. Highlight your experience in setting benchmarks before the event and how you analyze data post-event to evaluate results and identify areas for improvement.

Discuss innovative tactics you've successfully employed in the past, such as interactive booth experiences, engaging presentations, or networking opportunities. Emphasize your understanding of your audience and how tailoring experiences can lead to enhanced engagement and brand loyalty.

Share specific tools you are proficient in, like Asana, Trello, or Microsoft Project, and describe how you utilize these platforms to keep your event planning organized. Talk about how you track timelines, responsibilities, and communicate with team members using these tools.

Use a structured STAR (Situation, Task, Action, Result) approach to detail a specific event. Explain the challenge, what your responsibilities were, and the steps you took to navigate the difficulties while emphasizing the successful outcome.

Discuss your methods for staying informed, such as following key publications, attending professional development workshops, or participating in industry networks. Highlight how this knowledge has previously influenced your event strategies and decision-making.

Describe your budgeting process, including how you estimate costs, track spending during the event, and ensure adherence to the budget. Provide examples of how you've successfully managed costs and optimized expenses to maximize event impact.

Emphasize the importance of cross-functional collaboration. Talk about how you have worked alongside Sales teams to align on goals, messaging, and follow-up strategies to ensure that leads generated during events are effectively nurtured.

Share specific examples of creative concepts you’ve implemented in past events. Discuss how these innovations helped make the event memorable and led to increased engagement, showcasing your ability to think outside the box.

Outline your pre-event checklist and the importance of rehearsals in ensuring everyone knows their roles. Discuss strategies for real-time problem solving during the event, such as having contingency plans in place, which demonstrate your preparedness and leadership skills.