Digital Marketing Specialist

Elsevier Health products are used by health professionals and medical students across the world. Elsevier is increasingly allowing individual customers to purchase personal digital subscriptions to its products via eCommerce and App Store channels.

About the Business:

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

About the Team:

Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and supports a more personalized and localized healthcare experience. All for the benefit of every patient.

About the Role:

This new role offers an exciting opportunity for an experienced marketing specialist to join the eCommerce team, focusing on creating engaging content for Elsevier’s growing Personal Digital Subscription (PDS) product portfolio. The Marketing Specialist PDS is part of the overall Global Elsevier eCommerce team, which is responsible for all B2C eCommerce across Elsevier. You will report to the Go-To-Market Director of the PDS eCommerce team.

Location preference: US EST zone, or UK/EU time zone

Responsibilities:

• Collaborate with eCommerce and Product Marketing teams to understand overall marketing plans and content needs
• Develop a content marketing plan and road map to support PDS marketing goals and communications objectives, leveraging a deep understanding of our customers’ needs and perceptions
• Manage the content delivery schedule, organize content ideation, collaborate with subject matter experts, direct internal writers, and write articles/content to increase website traffic, meeting lead generation and retention KPIs
• Create content and media including web pages, microsites, emails, social media posts, videos, articles, whitepapers, customer outreach materials, testimonials, user-generated content, and more
• Perform keyword research to identify trends and develop content which improves SEO, discoverability, and engagement
• Maintain a consistent brand voice/look/feel across all content and published materials in collaboration with other Content and Community marketers
• Use customer research, satisfaction data, and user experience insights to guide content marketing positioning, USPs, and communication plans
• Make data-driven decisions using quantitative and qualitative sources such as web analytics, sales reports, Tableau dashboards, UAT, AB tests, etc
• Manage content distribution using internal systems, CMS, and email platforms
• Integrate proactive problem-solving and process improvement into daily tasks
• Work with the GTM Director of PDS to create a content strategy for the PDS portfolio and specific products within it
• Collaborate with colleagues in B2B, brand, and other Elsevier marketing teams to ensure alignment and maximize collaboration in marketing initiatives and roadmaps

Qualifications:

• Proven content marketing, writing, and communication skills. Examples required.
• Experience in thought leadership, social media, and marketing within the Clinician, Medical Student, or Medical Professional communities, or similar experience managing content, community, and social marketing for a related community
• Proficiency with CMS and nurture email systems
• Extra consideration for candidates with eCommerce or B2C marketing experience, especially with a focus on subscription products in the health or health education markets
• Excellent project management skills across multiple time-sensitive projects
• Strong analytical skills and experience in making data/evidence-based marketing decisions
• Ability to work individually and as part of a team within a large, complex matrix organization
• Excellent communication and presentation skills
• Strong interpersonal skills and a passion for listening to and engaging with the community

Application Process:

As part of the interview process, we will request examples of past content marketing campaigns which you’ve led.

Join us at Elsevier Health to make a significant impact on the global health community through innovative digital content marketing strategies.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health care plans and benefits
• Modern Family Benefits, including maternity, paternity, adoption and surrogacy
• Life assurance and accident policies
• Comprehensive pension and retirement plans
• Access to learning and development resources
• Your recruiter will advise you on the benefits package for your location

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