Strategic Partner Marketing Manager

As the Strategic Partner Marketing Manager at Extreme Networks, your primary responsibilities include developing and implementing marketing programs that engage resellers in the Americas. You will manage the marketing relationship with strategic partners, facilitate co-marketing efforts, and oversee logistics for integrated campaigns and events. Ultimately, you'll drive revenue growth through innovative partnerships and ensure that marketing initiatives align with the company’s goals.

To be successful in the Strategic Partner Marketing Manager role at Extreme Networks, candidates should have a bachelor's degree and at least five years of experience in channel, field, or partner marketing within the Networking or SaaS space. A proven track record in executing marketing strategies with technology and distribution partners is crucial, alongside strong project management skills and familiarity with marketing tools like SFDC and Marketo.

A typical day for a Strategic Partner Marketing Manager at Extreme Networks involves collaborating closely with channel sales teams to optimize marketing opportunities, engaging regularly with partners to plan integrated campaigns, and managing events that drive engagement. You'll monitor key performance metrics, adjust strategies based on outcomes, and maintain a creative pipeline of ideas to elevate partner marketing efforts. Each day presents new challenges and opportunities to innovate in the field.

Extreme Networks is committed to the growth of its employees, including the Strategic Partner Marketing Manager. You'll have access to resources and opportunities for further training in partner marketing strategies, tools, and industry trends. Additionally, the inclusive culture encourages mentorship and collaboration, allowing you to broaden your skills and network within the organization.

Extreme Networks stands out as a unique workplace for Strategic Partner Marketing Managers due to its commitment to innovation and inclusion. With a focus on leveraging advanced technologies like machine learning and AI to enhance networking solutions, you’ll work at the cutting edge of the industry. Moreover, the company fosters a diverse and inclusive environment where all employees are empowered to thrive, making it an exciting and fulfilling place to advance your career.

To engage resellers effectively, I would implement personalized marketing strategies based on their specific needs and market positioning. This would involve regular communication to understand their challenges, co-created campaigns that resonate with their customer base, and providing resources such as training sessions and materials that help them effectively market our solutions.

In my previous role, I managed a co-marketing campaign with a major technology partner, which involved a joint webinar series. We identified key topics that appealed to our audiences and collaborated on messaging, promotional materials, and follow-up strategies. The campaign exceeded our lead generation goals by 150% and significantly strengthened our relationship with the partner.

Success in marketing programs can be measured through various metrics, including ROI, partner engagement levels, and lead generation results. I utilize analytics tools to track performance against KPIs and assess the effectiveness of different initiatives, enabling data-driven decisions to adjust strategies where necessary.

I have extensive experience managing Market Development Funds, ensuring that allocated budget is spent strategically to maximize impact. This involves setting clear objectives for funding, tracking utilization, and measuring outcomes to report back to stakeholders. My goal is to ensure that MDF allocation leads to tangible growth for both partners and our company.

To prioritize projects and manage deadlines, I employ a strategic approach that includes outlining all tasks, setting deadlines, and determining urgency based on business goals. Using project management tools, I keep communication open with stakeholders to accurately assess progress, adjusting priorities as needed based on feedback and shifting landscapes.

Collaboration is central to my approach in partner marketing. By fostering strong relationships with partners, sales teams, and internal stakeholders, I ensure that all marketing efforts are aligned with business objectives and resonate with the target audience. Regular collaborative meetings help us brainstorm creative ideas and tackle challenges together.

I find tools like Salesforce, Marketo, and Tableau to be particularly effective in managing marketing campaigns, analyzing data, and tracking performance. These tools provide a streamlined approach to executing campaigns and understanding market trends, enabling me to make informed decisions for future initiatives.

In a situation where a partner is not meeting mutual goals, I would initiate an open and honest discussion to understand their challenges. Identifying any misalignments in expectations or strategies is crucial. Together, we can adjust our approach, set achievable targets, and ensure resources are allocated effectively for improvement.

I stay updated on industry trends through a mix of reading industry publications, participating in webinars, and engaging in professional networks. Additionally, I prioritize attending conferences where I can meet industry leaders and share insights, which helps me remain informed about upcoming changes and innovations.

To ensure that marketing messages resonate with the target audience, I focus on thorough market research and personas to understand their pain points and preferences. Crafting targeted messages that speak directly to their needs allows us to create compelling content and campaigns that effectively engage them.