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Marketing Director, Agiloft Community Evangelist

As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.


Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.


We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.


Position Overview


The Marketing Director, Community Evangelist (CE) is a vital, passionate member of the Marketing team. The CE uses their knowledge of and experience in enterprise contracting, to:


·       Enthusiastically increase Agiloft brand awareness

·       Increase solution adoption

·       Foster a sense of support and community

·       Grow new logo and Upsell pipeline

·       Enable the field sales and presales organizations

·       Increase win rates

·       Prioritize product development requirements

·       Provide community development that positively impacts retention and NPS


The CE has documented and verified subject matter expertise around a particular persona (legal, procurement, IT) and job (legal operations). The CE will be responsible for partnering with the broader organization to build out a strategic and tactical plan for community engagement, goals and objectives, and a community roadmap. As part of that effort, the CE will be developing role-specific content and messaging, hosting and presenting to the targeted roles and segments of the community, representing Agiloft at community events, and building role-focused playbooks and sales strategies in conjunction with the Agiloft Product Marketing and Sales Enablement teams.


Job Responsibilities
  • In partnership with broader marketing and customer success, establishing community goals and metrics
  • Create a community roadmap for improved engagement
  • Define a prioritized programmatic approach to delivering product insight, thought leadership, and community-centric content and engagement
  • Create compelling messaging that speaks to the concerns, needs, and requirements of the targeted roles/personas.
  • Collaborate with existing PMM to develop additional, new, compelling and credible messaging and positioning for the Agiloft product and broader market
  • Bring messaging to both customers and peers through presentations, meeting and programs at community events
  • Present, deliver and host product, thought leadership and other community webinars
  • Enable the sales team to be more effective at positioning value-based messaging ultimately tied to the Agiloft solution
  • Assist Agiloft Product Managers in setting their product roadmap
  • Work with the marketing team to develop appropriate content for the target role(s) to correspond to relevant stages the sales cycle across all channels.
  • Influence role-specific messaging for product launches and new software releases.
  • Share any competitive analysis and share competitive learnings regarding the targeted role with marketing, sales, product management, and customer success teams.
  • Serve as primary Agiloft evangelist for the targeted role(s) by presenting at industry conferences, customer meetings, and other internal and external event where customers are relevant.
  • When appropriate, work with SDRs and sales teams on role-specific product positioning and messaging, including sales training on how to identify, communicate with, and influence prospects in the targeted role.
  • Develop customer insight through customer and prospect interviews and quantitative surveys.
  • When appropriate be available for broader content creation, webinar speaking and event speaking.
  • Other duties as assigned.


Required Qualifications
  • Must have a minimum of five years’ experience working in, or adjacent to, Legal Operations, with a clear ability to articulate the core functions and focus of that role.
  • 5+ years experience in implementing or using Contract Lifecycle Management as part of an organization reporting to General Counsel, Legal Operations, Sales/Sales Ops, Purchasing 
  • Must be active in legal operations communities such as CLOC or LSuite
  • Must have passionate, active social media content on legal operations
  • Bachelor of Science or Bachelor Arts degree or equivalent experience
  • Demonstrable ability to develop written content such as white papers, PowerPoint presentations, etc.
  • Experience developing and managing messaging and competitive analysis
  • Experience in influencing the selection of products (whether as a buyer or seller)
  • Experience collaborating effectively cross-functionally to achieve results
  • Experience delivering compelling presentations, internally and at industry events
  • Experience managing and developing programs with clear data-driven results


Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at brad.toothman@agiloft.com.

 

Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.


Applications will be reviewed as submitted. There will be no application deadline for this opportunity.

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What You Should Know About Marketing Director, Agiloft Community Evangelist, Agiloft

Are you ready to take your marketing expertise to the next level? Join Agiloft as the Marketing Director, Community Evangelist, where you’ll play a pivotal role in shaping our brand visibility and fostering an engaging community around our industry-leading data-first contract lifecycle management solutions. At Agiloft, we’re all about collaboration and innovation, helping organizations streamline their contracting processes and leverage the power of their contract data. In this role, you’ll use your extensive knowledge of enterprise contracting to enhance our community engagement efforts, increase solution adoption, and bolster our sales strategies. Picture yourself developing targeted messaging that speaks to legal, procurement, and IT professionals, while also presenting at exciting community events to showcase the value of Agiloft’s offering. With an emphasis on teamwork and a commitment to nurturing talent, this position allows you to not only grow with the company but also shape the future of community interaction in the legal operations space. As the ideal candidate, you’ll bring a decade of experience in legal operations and contract lifecycle management, and you’ll be eager to dive deep into community-centric content creation and presentation. Join us in making Agiloft the go-to name for contract lifecycle management and experience a workplace that truly values diverse perspectives and dynamic contributions.

Frequently Asked Questions (FAQs) for Marketing Director, Agiloft Community Evangelist Role at Agiloft
What are the main responsibilities of the Marketing Director at Agiloft?

As the Marketing Director, Community Evangelist at Agiloft, your main responsibilities will include enhancing brand awareness, increasing adoption of our solutions, fostering community support, and developing strategic plans that drive engagement. You'll collaborate with cross-functional teams to create compelling messaging, host community events, and influence product roadmaps, all while focusing on improving customer retention and satisfaction.

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What qualifications do I need to become a Marketing Director at Agiloft?

To qualify for the Marketing Director position at Agiloft, you should have at least five years of experience in Legal Operations and an understanding of Contract Lifecycle Management. Additionally, being active in legal operations communities like CLOC and demonstrating your ability to create impactful written content and presentations is crucial. A Bachelor’s degree is preferred, but equivalent experience is also recognized.

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How does the Marketing Director contribute to community engagement at Agiloft?

The Marketing Director, Community Evangelist at Agiloft plays a key role in building and executing community engagement strategies. This includes defining community goals, developing content tailored to targeted roles, and facilitating events that foster networking and collaboration. By representing Agiloft at industry conferences and engaging with the community directly, you'll drive advocacy and enthusiasm for our products.

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What skills are essential for a Marketing Director at Agiloft?

Essential skills for the Marketing Director position at Agiloft include strong communication and presentation abilities, a deep understanding of legal operations and contract management, collaborative mindset, and the capability to craft persuasive messaging. Experience with data-driven analysis and performance metrics is also vital to assess the effectiveness of community engagement programs.

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What kind of career growth can I expect as a Marketing Director at Agiloft?

At Agiloft, as a Marketing Director, you’ll have numerous opportunities for career growth. Your role directly contributes to strategic company objectives and community building, providing a platform to showcase your skills and expand your leadership capabilities. In our dynamic work environment that encourages innovation, you can expect to evolve in your role and take on new challenges that align with your career goals.

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Common Interview Questions for Marketing Director, Agiloft Community Evangelist
How would you describe your experience in Legal Operations and how does it relate to the Marketing Director role at Agiloft?

Explain your background in Legal Operations, focusing on specific responsibilities and how they have prepared you for marketing within the legal tech industry. Emphasize your understanding of legal processes and your ability to communicate effectively with legal professionals, which is crucial for the Marketing Director position at Agiloft.

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Can you provide an example of how you successfully increased brand awareness in your previous roles?

Share a specific campaign or initiative you led that resulted in increased brand recognition. Detail the strategies used, the metrics for success, and the role community engagement played in achieving those results, particularly emphasizing how similar strategies could benefit Agiloft.

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What strategies would you implement to foster community engagement for Agiloft?

Discuss potential strategies that align with Agiloft’s objectives, such as hosting webinars, creating role-specific content, and building partnerships with industry influencers. Highlight innovative ideas that could enhance community platforms and keep members actively engaged.

Join Rise to see the full answer
How do you prioritize programmatic approaches to delivering product insights?

Explain your method for identifying key product insights based on customer feedback and market trends. Discuss how you would collaborate with product managers and marketing teams to ensure delivery aligns with community needs and fosters product adoption.

Join Rise to see the full answer
What role does data play in your decision-making process as a Marketing Director?

Describe how you utilize data to inform marketing strategies and evaluate community engagement effectiveness. Mention specific tools or metrics you use to track performance and adjust strategies as necessary to align with Agiloft’s objectives.

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How do you approach creating compelling messaging for various personas?

Detail your process for researching and understanding the different personas you are addressing, using their specific pain points and needs to shape your messaging. Include examples of how you successfully tailored content for multiple stakeholders in your previous positions.

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Can you discuss your experience with cross-functional collaboration?

Share experiences where you successfully collaborated with sales, product management, and customer success teams. Highlight how you facilitated communication and drove results through mutual support and shared goals, particularly in relation to marketing initiatives.

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What methods do you employ to stay current with trends in legal operations?

Describe how you engage with industry communities, attend events, and follow thought leaders to stay updated on trends. Explain the importance of this knowledge in shaping your strategies as the Marketing Director at Agiloft.

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How would you measure the success of community-centric content?

Discuss the key performance indicators you would track, such as engagement rates, conversion metrics, and feedback from community members. Emphasize the importance of analyzing this data to continuously improve and tailor content to audience needs.

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What excites you about representing Agiloft at industry events?

Express your enthusiasm for engaging with diverse audiences, sharing insights about Agiloft’s innovative offerings, and forging connections that enhance brand loyalty. Highlight the opportunity to position Agiloft as a thought leader within the legal tech space.

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Full-time, on-site
DATE POSTED
April 2, 2025

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