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Senior Marketing Automation Specialist

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Your Moneris Career - The Opportunity

As a Senior Marketing Automation Specialist, you will understand our needs and lead marketing automation projects using Salesforce Marketing Cloud and Pardot, creating data-driven campaigns, and personalizing customer experiences through dynamic email content. You will use your expertise in SQL and AMPscript to build email campaigns that align with the customer and prospect lifecycle journey to support our overall marketing strategy. You will also use your technical expertise to support the Marketing/Sales teams with daily activities like lead collection, lead routing, lead nurturing, reporting, and custom technology integrations into Sales Cloud.

Location: You will be based in our Toronto office and will work in a Hybrid model.

Reporting Relationship: You will report to Manager, Marketing Technology and Lifecycle

Your Moneris Career - What you'll do

Develop, execute, and optimize marketing automation workflows within Salesforce Marketing Cloud and Pardot to engage customers at different stages of their lifecycle.
Use SQL to extract, manipulate, and segment customer data from several sources for targeted campaigns.
Build dynamic, personalized email templates using AMPscript to enhance user engagement based on customer behavior, preferences, and lifecycle stage.
Collaborate with cross-functional teams, including sales, marketing, design, and analytics, to develop solutions to meet project needs, including lead capture, scoring and nurture programs, and ensuring email content is aligned with customer segments and journey stages
Participate in agile delivery activities such as design, build, QA, and continuous improvement and maintain documentation per requirements of department document management procedures.
Optimize email campaigns by analyzing performance metrics (open rates, click-through rates, conversions) and implementing improvements based on data insights.

Your Moneris Career - What you bring

A post-secondary degree or diploma in Marketing, Technology or a related discipline, or equivalent digital marketing experience is required.
2+ years of experience with Salesforce Marketing Cloud and hands-on experience with email marketing automation is required.
Proficiency in SQL for data pulls, segmentation, and creating complex queries to support campaign personalization is required.
In-depth knowledge and practical experience with AMPscript to build dynamic and personalized email content is required.
Knowledge of Salesforce CRM integration with Marketing Cloud.
Understanding of customer lifecycle journey and how to design and execute campaigns that align with different touchpoints in the customer experience.
Experience with A/B testing, lead scoring and campaign optimization strategies.

Nice to have:

1+ years of experience with Pardot

Your Moneris Career - What you get

Comprehensive Total Rewards Program including bonuses, flexible benefits starting from day 1, and your choice of either a health spending account (HSA) or personal spending account (PSA)
RRSP matching & defined contribution pension plan
Learning & development programs and resources including unlimited free access to Coursera and an Educational Assistance Program
Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture
A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter
Company-wide paid year-end closure & personal time off (including religious, personal, and volunteer days)

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

#LI-Hybrid

#OTH-IND

Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Senior Marketing Automation Specialist, Moneris

At Moneris, we’re excited to invite you to join our dynamic team as a Senior Marketing Automation Specialist based in Toronto. In this role, you'll take charge of leading innovative marketing automation projects using Salesforce Marketing Cloud and Pardot. You'll be a vital part of crafting data-driven campaigns that enhance customer experiences through personalized email communications. With your expertise in SQL and AMPscript, you'll build and execute email campaigns that resonate with customers at various stages of their lifecycle, ensuring that our marketing strategy is on point. Collaborating closely with our Marketing and Sales teams, you’ll engage in activities such as lead collection, nurturing, and reporting, while also managing custom technology integrations into Sales Cloud. You’ll maintain a hybrid work model and report directly to the Manager of Marketing Technology and Lifecycle, giving you the chance to influence our overall marketing efforts creatively. Participate in an agile environment, where you’ll design, build, and continually optimize workflows to enhance user engagement. By analyzing performance metrics from email campaigns, you'll implement data-driven improvements that further boost effectiveness. And of course, at Moneris, we're dedicated to your growth and well-being, with a strong focus on diversity, equity, and inclusion as part of our workplace culture.

Frequently Asked Questions (FAQs) for Senior Marketing Automation Specialist Role at Moneris

What are the main responsibilities of a Senior Marketing Automation Specialist at Moneris?

As a Senior Marketing Automation Specialist at Moneris, you'll be responsible for developing and optimizing marketing automation workflows in Salesforce Marketing Cloud and Pardot. Your role involves creating personalized email campaigns, managing data extraction using SQL, and collaborating with cross-functional teams to enhance customer engagement through targeted strategies.