Campaign Manager, Programmatic Sales Operations - job 7 of 9

As a Campaign Manager in Programmatic Sales Operations at NBCUniversal, your key responsibilities include overseeing the lifecycle of programmatic deals, managing live troubleshooting calls, collaborating with sales and planning to ensure advertising campaigns run smoothly, and delivering media according to specifications. Your role involves utilizing industry tools like FreeWheel and Google Ad Manager, and you'll also set up reporting to identify trends and address creative failures. This position requires you to maintain strong relationships with clients while being an integral part of a fast-moving team.

To become a Campaign Manager in Programmatic Sales Operations at NBCUniversal, you should have a Bachelor’s degree or comparable experience, along with at least 1 year in Sales Operations. Familiarity with programmatic advertising is important, and proficiency in digital media metrics such as impressions and CTRs will enhance your application. Strong communication skills and the ability to manage multiple priorities are critical too. Your passion for the entertainment media space will also be a valuable asset.

A typical day for a Campaign Manager at NBCUniversal includes managing programmatic advertising deals, engaging in live troubleshooting calls with clients, attending meetings to align with the sales and planning teams, and analyzing reports to identify opportunities for improvement. You'll balance digital asset oversight with strategic decision-making, ensuring that every campaign meets high standards of quality and performance. Plus, given the dynamic nature of our work, be prepared for no two days to look the same!

Essential skills for a Campaign Manager at NBCUniversal include excellent problem-solving abilities, a solid understanding of programmatic advertising technology, and strong interpersonal skills to maintain client relationships. You're also encouraged to be detail-oriented and organized, with a familiarity with ad servers like Google Ad Manager. Being adaptable and proactive in a fast-paced environment will help you thrive in this role—so bring your enthusiasm and expertise along!

Absolutely! The Campaign Manager position at NBCUniversal offers a clear pathway for career development within the Advertising Platforms & Operations team. As you hone your skills and gain experience in programmatic sales operations, there will be opportunities to take on larger projects, lead initiatives, and even move into managerial roles within the department. The culture at NBCUniversal encourages growth and supports your career ambitions, equipping you with the tools and knowledge needed to advance.

To effectively manage client expectations during a campaign, it's essential to maintain open and proactive communication from the outset. Use regular check-ins to update clients on progress and any potential challenges. Actively listen to their concerns and feedback, and adjust your strategies accordingly, demonstrating that you are committed to their success.

Certainly! My experience includes hands-on use of major programmatic advertising tools such as Google Ad Manager and FreeWheel. I've successfully trafficked campaigns, optimized ad placements, and analyzed performance metrics to ensure campaigns exceed set benchmarks. I’m always eager to learn and adapt to new tools and technologies in the programmatic landscape.

For troubleshooting campaign issues, I start by gathering data to identify the specific problem, whether it's a delivery failure or a creative issue. I prioritize effective communication with both clients and internal teams to ensure everyone is aligned on how to resolve the issue. Having a systematic approach allows me to diagnose the problem quickly and implement effective solutions.

I stay up to date with media and advertising trends by regularly reading industry publications, attending webinars and conferences, and participating in relevant online forums. Networking with other professionals and utilizing social media to follow thought leaders also helps me stay informed about emerging trends and best practices in programmatic advertising.

My approach to working under tight deadlines involves careful planning and prioritization. I break down tasks into manageable steps and allocate specific time frames for completion. I also maintain flexibility to adjust as needed, and I communicate proactively if I foresee any delays, ensuring the team remains aligned and clients are kept informed.

In my last role, I managed a programmatic advertising campaign for a major sports event. By collaborating closely with the Sales and Planning teams and leveraging data analytics, we were able to optimize ad placements in real-time. Our targeted approach resulted in a 20% increase in reach and engagement compared to previous campaigns, significantly exceeding client expectations.

A successful Campaign Manager combines strong analytical skills with exceptional communication and client relationship skills. Understanding the technical aspects of programmatic advertising while being attuned to client needs is crucial. Being detail-oriented, adaptive to new challenges, and dedicated to achieving the best outcomes for clients are also vital traits for success in this role.

To ensure accuracy in reporting and analytics, I double-check all data inputs and methodologies before finalizing reports. Utilizing dashboards and automation tools greatly aids in consistent reporting. Regularly reviewing results allows me to spot any discrepancies early and make necessary adjustments. I aim for transparency in reporting, which builds trust with clients.

I anticipate challenges such as rapid changes in technology and changes in client needs. Staying agile and committed to learning will be essential to navigate these challenges. Building strong relationships with my team and clients will also be critical, as collaboration will be the best way to find effective solutions to any issues that arise.

In a challenging client situation, my first step would be to listen and fully understand their concerns. Empathizing with their perspective is key. I would then provide a transparent analysis of the situation, outlining potential solutions and what steps will be taken to address the issue. After resolving the matter, I follow up to ensure their satisfaction and rebuild trust.