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Head of Retention Marketing - 12 Month FTC image - Rise Careers
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Head of Retention Marketing - 12 Month FTC

Reporting into the Head of Customer Value, this role is an exciting opportunity to join our fast-paced customer revenues team, to deliver a best in class customer retention strategy on our high profile UK News & Wealth brands. 

What you'll be doing

We’re looking for an experienced marketer to lead the News & Wealth Retention team. This role is responsible for driving yield and revenue, improving lifetime value across our subscriber base by delivering retention and engagement marketing initiatives to reduce churn and win back customers. You’ll be experienced in retention analytics and confident in using data to build out strategic recommendations. 

Above all, you will be customer centric and will always deliver a first class customer experience, whilst reviewing how we can reduce costs and maximise our retention budget to support LTV across the business.

Experience that will put you ahead of the curve

  • A specialist in retention or crm marketing, ideally from a subscriptions background
  • Knowledge of CRM/CDP Platforms and automated digital journeys
  • You’ll be a strategic thinker with the ability to manage a team and identify opportunities in line with business goals and priorities 
  • Excellent analytical skills and ability to clearly communicate results and recommendations, both verbally and in written formats
  • Experience with building and monitoring customer lifecycles, ideally within a recurring revenue model

What's in it for you

The expected range for this role is £35,000 - £60,000

This is a Hybrid role from our London Office, working three days from the office, two from home

… Plus more great perks, which include;

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P4

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are. 

Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.

Because a diverse team isn’t just good for business. It’s the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

#LI-Hybrid

Average salary estimate

$60750 / YEARLY (est.)
min
max
$43500K
$78000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Retention Marketing - 12 Month FTC, Future Publishing

Are you passionate about retention marketing and ready to take on an exciting challenge? Join us as the Head of Retention Marketing at Future! Reporting to the Head of Customer Value, this role is your chance to lead our dynamic News & Wealth Retention team. This position is crucial for driving revenue, improving lifetime value, and minimizing churn among our subscriber base. We’re looking for someone with experience in retention analytics who isn’t afraid to dive into the data to create effective, customer-centric strategies. You will be at the forefront of developing marketing initiatives designed to enhance customer engagement and bring back lapsed subscribers, all while managing our retention budget efficiently. If you’re a strategic thinker who's adept at CRM and has a solid background in subscriptions, this could be the perfect opportunity for you. At Future, we pride ourselves in fostering an inclusive environment where diverse perspectives are celebrated. With a competitive salary range of £35,000 - £60,000, plus attractive perks like uncapped leave and performance bonuses, we’re excited to support you both professionally and personally. So, if you’re ready to inspire action and make an impact in the world of media, we want to hear from you! Let’s create a first-class customer experience together while helping our business thrive.

Frequently Asked Questions (FAQs) for Head of Retention Marketing - 12 Month FTC Role at Future Publishing
What are the main responsibilities of the Head of Retention Marketing at Future?

As the Head of Retention Marketing at Future, your primary responsibilities include leading the retention team, devising customer engagement strategies, and reducing churn. You'll analyze retention analytics to tailor initiatives that boost customer lifetime value and drive revenue growth. Your role also involves managing the retention budget efficiently to maximize return on investment.

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What qualifications should I have to become the Head of Retention Marketing at Future?

To be a fit for the Head of Retention Marketing position at Future, candidates ideally should have extensive experience in retention or CRM marketing, preferably within a subscription-based environment. Strong analytical skills, strategic thinking capability, and proficiency in managing a team are essential. Experience with CRM platforms and customer lifecycle monitoring is also highly beneficial.

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How does Future support its employees in the Head of Retention Marketing role?

Future is committed to supporting its employees through various means, including uncapped leave, performance bonuses, well-being support, and opportunities for personal growth, such as the chance to purchase shares in the company. The collaborative and inclusive environment encourages innovation and empowers all team members.

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What is the team dynamic like in the News & Wealth Retention team at Future?

The team dynamic at Future's News & Wealth Retention team is collaborative and fast-paced. Team members are encouraged to share diverse perspectives, sparking creativity and innovation. As the Head of Retention Marketing, you’ll lead and develop this team, fostering an environment where performance and inclusivity thrive.

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What is the importance of retention analytics for the Head of Retention Marketing at Future?

Retention analytics are crucial for the Head of Retention Marketing at Future as they provide insights into customer behavior and preferences. By utilizing these analytics, you can craft targeted marketing campaigns that effectively reduce churn and improve customer engagement, directly impacting revenue and customer lifetime value.

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Common Interview Questions for Head of Retention Marketing - 12 Month FTC
How do you prioritize retention initiatives at Future?

When prioritizing retention initiatives, focus on aligning them with business goals and customer needs. Use data to identify key areas of improvement and evaluate the potential impact of each initiative on both customer satisfaction and revenue growth.

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What strategies would you implement to reduce churn?

To reduce churn, consider implementing a multi-faceted approach that includes personalized communication, loyalty programs, and regular feedback loops to understand customer pain points. Utilizing data analytics will help tailor solutions to specific subscriber segments.

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Can you share an experience where you successfully improved customer lifetime value?

Absolutely! I led a campaign that analyzed customer engagement patterns and found that targeted educational content increased retention by over 20%. This experience taught me the importance of understanding customer journeys and providing value at every stage.

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How do you stay updated with the latest trends in retention marketing?

I stay updated by regularly reading industry publications, attending webinars, and joining professional networks. Networking with other marketing leaders also helps me share insights and adopt best practices that can benefit my team at Future.

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What role does data play in your decision-making process?

Data is central to my decision-making process. I rely on analytics to identify trends, measure success, and optimize strategies. By making data-driven decisions, I ensure our retention marketing aligns with customer expectations and delivers measurable results.

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How would you manage a team with diverse skill sets in retention marketing?

Managing a diverse team involves recognizing each member's strengths and providing opportunities for collaboration. I would encourage open communication and create a culture where team members can share ideas, fostering an environment of learning and innovation.

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What tools and platforms do you consider essential for retention marketing?

Essential tools for retention marketing include CRM systems, analytics platforms for monitoring customer behavior, and email marketing automation tools. Using these platforms effectively can streamline processes and enhance customer engagement.

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Describe a project where you led a successful retention marketing campaign.

I once led a retention campaign that leveraged personalized email marketing to re-engage lapsed subscribers. By analyzing user data, we tailored our messaging, achieving a 30% increase in return subscriptions within three months.

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How do you handle negative feedback from customers regarding retention efforts?

Handling negative feedback is crucial for growth. I would actively listen to customer concerns, analyze feedback for patterns, and implement changes based on insights received. This not only helps in improving our strategy but also fosters trust with customers.

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What metrics do you use to measure the success of retention marketing output?

Key metrics include customer retention rate, churn rate, customer lifetime value, and engagement levels. Monitoring these indicators provides a comprehensive view of retention marketing performance and highlights areas for improvement.

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Founded in 1985, Future is a global multi-platform media company that provides magazines in fields such as video games, photography, technology, films, and home & knowledge. Future is located in the United Kingdom.

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Full-time, hybrid
DATE POSTED
April 6, 2025

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