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Product Manager, API

XR is on a mission to transform the way the world creates, connects, and consumes advertising creative. As the global leader in creative production services, content delivery and creative intelligence we help brands get their message out to the world. With cutting-edge technology and a passion for creativity, we're shaping the future of the creative industry, and you can be a part of it! 

 At XR, you'll be part of a high-energy, collaborative environment where your ideas have the power to shape groundbreaking products. We encourage innovation at every level, empowering our teams to take risks, challenge norms, and unlock new possibilities. Your voice, your talent, and your vision matter here- this is where you come to grow, learn, and thrive. 

 Ready to make an impact? If you're passionate about exploring new realities, solving complex challenges, and joining a team that's driven to change the game, XR is the place for you. Let’s create the future together! 

 

The Opportunity 

 Imagine shaping the end-to-end creative advertising process for 90% of the world’s top brands—from concept development to production to distribution and performance optimization to asset delivery. As API Product Manager, you’ll be the glue that connects XR with the creative ecosystem, owning the strategy and roadmap for XR’s client-facing RESTful APIs. Your work will streamline integrations, power seamless automation, and expand XR’s impact across the advertising industry. 

This is a high-impact role where your APIs will be used by hundreds of developers and affect tens of thousands of users who rely on XR to bring creative ideas to life. If you’re passionate about developer experience, scalability, and building APIs that enable real business value, this is your opportunity to make a lasting impact. 

 

The impact you will have 

 Own the API Strategy & Roadmap 

  • Define product priorities, balance immediate needs with long-term investments, and ensure APIs align with XR’s platform mission and business objectives.  
  • Research the market, build relationships with 3rd parties, and work on the commercialization of data driven products. 

 Champion Developer Experience  

  • Work with customers, partners, and internal teams to enhance usability, documentation, integration speed.  
  • Deliver high-quality solutions on time and within scope.     

 Drive Execution & Innovation 

  • Collaborate with engineering, design, and stakeholders to deliver high-quality, secure, and scalable APIs while tracking adoption and performance metrics. 
  • Continuously research and evaluate innovative solutions to expand capabilities and improve developer experience in collaboration with internal and external stakeholders. 

 Expand XR’s Integration Footprint 

  • Identify new opportunities and partner needs to grow XR’s API presence in the ad tech ecosystem to maximize impact.
  • 4+ years of Product Management experience in a product-focused organization. 
  • Proven success in API-driven products, from launch to scale. 
  • Technical expertise with RESTful APIs, security, and developer tools. 
  • Familiarity with the commercial advertising industry.

Reporting Relationship 

  • Reports To: VP, Product Management – Data, APIs, and Shared Services 
  • Collaborates With: 
  • XR Engineering to build innovative, high-quality APIs. 
  • Works with Business Development, Product Management, and key team members to make sure market insights and user feedback guide our API strategy. 
  • Partners with external teams to align developer needs with our business goals. 

The wonderful world of XR 

Impactful Work: You’ll be at the heart of a company revolutionizing the media and creative industries. From cutting-edge asset management to AI-driven insights, your work will help our clients produce and deliver world-class content to millions globally.  

Global Reach, Local Impact: With a team of over 1,100 talented professionals in 140 markets, we blend global scale with personalized service. Join us, and be part of a diverse, dynamic team that’s making waves across the world!  

Innovation & Growth: We’re all about pushing boundaries and staying ahead of the curve. At XR Extreme Reach, you’ll be working on groundbreaking technologies that make a real impact in industries like film, TV, digital marketing, and entertainment.  

Creative Culture: We celebrate creativity, collaboration, and problem-solving. Whether you're working in tech, media, or creative services, we foster a culture that encourages fresh ideas, innovation, and out-of-the-box thinking.  

Make a Difference: Here, you’ll help clients tell their stories on a global stage, while ensuring their creative vision is executed with precision and flair.  

Ready to shape the future? 
 If you’re inspired to transform advertising and shape a new era of creative intelligence, we’d love to hear from you. Join us at XR to elevate brand growth, connect creativity, and forge the next chapter of global impact. Pitch us your vision- and together, we’ll redefine what’s possible. 

 

Average salary estimate

$100000 / YEARLY (est.)
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What You Should Know About Product Manager, API, Extreme Reach

At XR, we're on a mission to revolutionize the world of advertising creative, and we're looking for a talented Product Manager, API to help us shape that vision! In this exciting role, you'll be at the intersection of creativity and technology, directly influencing how our clients engage with their audiences. Imagine being the driving force behind our client-facing RESTful APIs, streamlining integrations and fostering seamless automation in an industry bursting with opportunities. Your strategic insight will guide the development of our API roadmap, ensuring our products not only meet immediate market demands but also pave the way for future innovations. Here, your voice matters! You'll work side-by-side with engineering, design, and stakeholders, ensuring we deliver high-quality APIs that enhance the user experience for thousands of developers. Plus, as a pivotal member of the team, you'll have the chance to foster relationships with various partners and expand XR's footprint in the advertising tech ecosystem. With your passion for developer experience and knack for problem-solving, you’ll make a lasting impact on how brands connect with their creative essence. So, if you're ready to dive into a vibrant environment where your ideas can blossom and shape the future of advertising, come join us at XR. Let’s innovate together and redefine what’s possible in the world of creative production!

Frequently Asked Questions (FAQs) for Product Manager, API Role at Extreme Reach
What are the main responsibilities of the Product Manager, API at XR?

The Product Manager, API at XR will own the strategy and roadmap for our client-facing RESTful APIs. This includes defining product priorities and ensuring they align with XR’s platform mission. You will also research market needs, enhance developer experience, and drive execution while collaborating closely with engineering and design teams.

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What qualifications are needed for the Product Manager, API position at XR?

To thrive as a Product Manager, API at XR, candidates should have at least 4 years of Product Management experience, particularly in API-driven environments. A proven track record in launching and scaling API products is essential, alongside technical expertise in RESTful APIs and familiarity with the advertising industry.

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How does the Product Manager, API role at XR impact the advertising industry?

The Product Manager, API at XR plays a crucial role in enhancing integrations within the advertising ecosystem. By developing and optimizing high-quality APIs, you'll enable thousands of developers to use our services effectively, ultimately impacting how top brands engage and deliver creative content.

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What is the team culture like for the Product Manager, API at XR?

At XR, the culture is all about innovation and collaboration. As a Product Manager, API, you'll join a diverse team where creativity is celebrated, and fresh ideas are encouraged. This dynamic environment allows for open communication and empowers you to take risks and push the boundaries of what’s possible.

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How will the Product Manager, API collaborate with other teams at XR?

In the role of Product Manager, API at XR, you will collaborate closely with various teams, including engineering, business development, and product management. By aligning developer needs with business goals, you will ensure that user feedback plays a vital part in guiding our API strategy and product offerings.

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Common Interview Questions for Product Manager, API
Can you describe your experience with API product management?

When answering this question, highlight specific projects where you successfully led API initiatives. Discuss the product lifecycle, from conceptualization to launch, and how you measured success through metrics like adoption rates and user feedback.

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How do you prioritize features in API development?

Discuss your approach to prioritization by referencing frameworks like RICE (Reach, Impact, Confidence, Ease) or MoSCoW (Must have, Should have, Could have, Won't have). Emphasize the importance of aligning feature priorities with business goals and customer needs.

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What challenges have you faced in API development, and how did you overcome them?

Share a specific challenge you encountered, such as integration issues or developer adoption hurdles. Explain the steps you took to address the problems and any innovative solutions you implemented to overcome these challenges.

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How do you ensure a great developer experience with your APIs?

Talk about the importance of documentation, usability, and feedback loops. Explain how you actively gather developer input through interviews or surveys to refine your APIs and enhance overall usability and satisfaction.

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What industry trends do you think will impact API development in the near future?

Research and discuss current trends such as the rise of microservices, serverless architecture, or emerging standards like GraphQL. Relate these trends to how they could improve or change API product strategies at XR.

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Can you give an example of how you’ve successfully collaborated with engineering and design teams?

Illustrate a scenario where you facilitated communication among cross-functional teams. Highlight how your collaborative efforts led to a smoother development process and more aligned product outcomes.

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What metrics do you use to measure the success of APIs?

Mention key performance indicators such as API response time, error rate, user adoption, and retention metrics. Explain how analyzing these data points helps inform ongoing API improvements and strategic decisions.

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How do you stay updated on the latest API technologies and best practices?

Share your methods for staying informed, such as following industry leaders on social media, attending webinars, or participating in relevant online communities. This shows your commitment to continuous learning and staying at the forefront of API trends.

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What is your approach to handling API documentation?

Discuss your belief in the value of clear, user-friendly documentation. Explain how maintaining up-to-date documentation impacts developer satisfaction and lowers the barrier to entry for new users.

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Why do you want to work as a Product Manager, API at XR?

Answer by expressing your enthusiasm for XR’s mission to transform advertising through innovative technology. Connect your personal and professional values to those of the company, showcasing your genuine interest in contributing to its vision.

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Extreme Reach is a company that provides cross-media video advertising solutions across TV, web and mobile channels through it's enterprise technology platform. Headquartered in Needham, Massachusetts, Extreme Reach maintains multiple locations th...

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Full-time, remote
DATE POSTED
March 20, 2025

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