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Regional Sales Director - Atlanta

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. 

We have raised over $700M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Bedrock Capital, Meritech Capital Partners, and Initialized Capital. Now surpassing a $7.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity 

Flock Safety is looking to hire a Regional Sales Director, Public Safety in Atlanta. This Director will build and lead a team of Regional Account Executives. The team will be focused on our top Public Sector accounts, namely Law Enforcement and Public Safety accounts with 25 to 500 sworn officers.

A successful Director in this role will be comfortable wearing a “player/coach hat” in order to continue developing their Account Executives and their territories. We are moving towards a solution selling model and leading customers on a platform adoption journey, while increasing average order size and maximizing growth within the segment. It is imperative that this leader is comfortable with that motion and able to level up the team as effectively as possible to drive additional revenue and higher ARR with strong balanced performance across their team.

In this role, you will work collaboratively across the organization (technology, customer success, operations, product, etc) to ensure Flock’s products and platform continue to be the best tool to solve crime for our clients and deliver a strong ROI for commercial businesses. Ultimately, a successful Director should be a strategic thinker with strong relationship building, discovery, deal strategy/execution, and creative problem-solving skills.

The Skillset 

  • 3-5+ years as a successful Enterprise or Mid Market sales leadership experience, preferably in a SaaS environment leading and developing a team of high-growth sellers.

  • Consistent performance in areas such as: ARR bookings, Pipeline Generation, Forecasting, Deal strategy/Execution, and SFDC administration.

  • A proven ability to recruit, retain, inspire, and develop top talent

  • Able to work cross-functionally with Customer Success, Project Management, Marketing and Sales Operations

  • Proven ability to be a "peer leader"

  • Outstanding verbal, written, and stand-up presentation skills

  • Energized by solving customer's problems- e.g. consultative sales approach

  • Enjoy working in a fast paced, data-driven sales environment

  • Experience closing large deals, ideally within our key public sector vertical

  • Focused solution selling and becoming a trusted advisor in the space

  • Comfortable working in a focused strategic named account model with a strong outbound/full cycle sales motion

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

The First 30 Days

  • Review current sales processes, ride along with current reps, assess the team's strengths and opportunities, and achieve "cannot fail" pipeline and revenue targets.

The First 60 Days 

  • Continue to achieve "cannot fail" targets, while getting more involved in your team's top deals. Develop the talent profile and hire for your team, and help new hires succeed with their own development plans.

90 Days & Beyond 

  • Fill open headcount for your team, and complete planning items like OKRs, hiring plans, etc. for the next quarter. At this point, you should be fully off and running. You should be the DRI on multiple company-level OKRs, you should have successfully delivered a few company level projects, and you should feel both comfortable operating at Flock and in control of your Team / Segment.

The Interview Process 

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. 

  1. Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are. 

  2. The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field. 

  3. The Technical Assessment: Our technical assessments seek to test the hard skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day. 

  4. The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners. 

  5. The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more. 

Salary & Equity

In this role, you’ll receive a starting salary of $175,000 and on-target earnings (OTE) of $350,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

The Perks 

🌴Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

___________________________________________________________________________

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

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Average salary estimate

$262500 / YEARLY (est.)
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$175000K
$350000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Regional Sales Director - Atlanta, Flock Safety

At Flock Safety, we're on a mission to make communities safer, and we're looking for a passionate Regional Sales Director to join our Atlanta team. In this exciting role, you'll not only lead a group of Regional Account Executives but also be an integral part of driving our innovative SaaS solutions into public safety accounts. As a Regional Sales Director, you'll wear a ‘player/coach’ hat, developing your team's skills while personally engaging in the sales process. Your leadership will be vital in helping law enforcement agencies adopt our technology, ultimately aiming to decrease crime rates by 25% in the next three years. You'll work collaboratively across various departments, ensuring our products deliver exceptional ROI and continue to be the top choice for our clients. The ideal candidate will thrive in a dynamic, data-driven environment, possess a knack for building relationships, and have robust experience in solution selling. With over 3-5 years in sales leadership, particularly within the SaaS sector, you will have a proven track record of inspiring teams, generating pipeline, and driving significant ARR growth. Flock's culture is one of diversity and support, where your contributions will be valued and acknowledged. We're excited to welcome someone who is not just driven by numbers but also by the commitment to making a real difference in community safety.

Frequently Asked Questions (FAQs) for Regional Sales Director - Atlanta Role at Flock Safety
What are the responsibilities of a Regional Sales Director at Flock Safety?

As a Regional Sales Director at Flock Safety, your primary responsibilities will include leading and mentoring a team of Regional Account Executives, focusing on key public sector accounts, especially law enforcement. You will be involved in developing sales strategies, fostering relationships with clients, and guiding your team towards successfully adopting our platform. You’ll also work across various departments to enhance the customer experience and ensure we meet our organizational goals.

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What qualifications are required for the Regional Sales Director position at Flock Safety?

To qualify for the Regional Sales Director role at Flock Safety, you should have 3-5 years of sales leadership experience, ideally in the SaaS space, along with a strong background in recruiting and developing top talent. Proven experience in solution selling, as well as a strong understanding of public sector dynamics, is key in this highly collaborative position.

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How does Flock Safety support professional development for its Regional Sales Director?

Flock Safety is committed to fostering a workplace where career growth is prioritized. As a Regional Sales Director, you will have direct support in developing your leadership style and operational strategies, along with access to continuous training and resources tailored to enhance sales expertise. The company encourages feedback and provides opportunities for team-building and mentorship, ensuring you can thrive in your role.

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What is the expected salary for the Regional Sales Director at Flock Safety?

The expected salary for the Regional Sales Director position at Flock Safety is $175,000, with on-target earnings (OTE) reaching up to $350,000. This base salary reflects your job-related experience and education, coupled with competitive market indicators. Discussions around compensation will be fully covered during the application process.

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What does a successful first 90 days look like for a Regional Sales Director at Flock Safety?

In the first 90 days as a Regional Sales Director at Flock Safety, you will focus on reviewing sales processes, achieving pipeline and revenue targets, and actively engaging with your team’s strategies. You’ll be expected to develop and implement hiring plans and establish OKRs for the next quarter, ensuring that you are successfully integrated into the company while driving your team's performance toward their goals.

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Common Interview Questions for Regional Sales Director - Atlanta
How do you approach developing a successful sales team as a Regional Sales Director?

When developing a successful sales team, I focus on creating an environment of mentorship and support. I believe in identifying each team member's strengths, providing tailored training, and encouraging collaboration to foster growth. Setting clear expectations and maintaining open lines of communication is vital for a cohesive team effort.

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Can you describe your experience with solution selling in a public safety context?

My experience with solution selling in public safety contexts involves understanding the unique challenges law enforcement faces and tailoring our offerings to provide real value. It's crucial to be a trusted advisor, guiding clients through adoption journeys while focusing on both immediate needs and long-term impact.

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What metrics do you consider essential for evaluating a sales team's performance?

Essential metrics for evaluating a sales team include Annual Recurring Revenue (ARR), customer acquisition cost, conversion rates, and pipeline velocity. Tracking these indicators will provide insights into individual performances and overall team effectiveness, allowing for adjustments to strategies as needed.

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Describe your experience with cross-functional collaboration.

My experience with cross-functional collaboration has been extensive, particularly in aligning sales strategies with customer success and product development teams. This ensures we meet client needs efficiently and effectively while streamlining processes to enhance the customer experience from start to finish.

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How do you handle objections during the sales process?

Handling objections requires active listening and empathizing with the client's perspective. I maintain a consultative approach, addressing concerns directly while providing well-researched data and examples that showcase how our solutions can directly alleviate those issues.

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What strategies have you used to increase average deal sizes in your previous roles?

To increase average deal sizes, I focus on understanding the full spectrum of client needs and recommending complementary solutions that add value. This approach encourages clients to see the benefit of adopting multiple services, thereby justifying larger investment amounts.

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Can you give an example of a successful team project you've led?

One successful project I led involved implementing a new sales training program that focused on consultative selling techniques. This program not only improved individual performance but also encouraged team cohesion, resulting in a significant increase in quarterly sales revenue.

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How do you prioritize your team’s tasks and initiatives?

I prioritize my team’s tasks and initiatives by focusing on alignment with our annual goals, client needs, and market trends. I review performance metrics regularly to guide decision-making, ensuring we address high-impact tasks that drive revenue while remaining adaptable to new information.

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What techniques do you use to foster a positive team environment?

To foster a positive team environment, I encourage open communication, recognize achievements regularly, and create opportunities for team-building activities. By valuing individual contributions and fostering a culture of respect and support, we can cultivate a motivated workforce.

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How do you stay updated on industry trends and developments?

I stay updated on industry trends by engaging with industry publications, attending conferences, and networking with peers. I also encourage my team to share insights and findings during team meetings to create a culture of continuous learning and adaptation.

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Flock Safety provides the first public safety operating system that empowers private communities and law enforcement to work together to eliminate crime.

220 jobs
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BADGES
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BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Learning & Development
Equity
Paid Holidays
Paid Time-Off
WFH Reimbursements
Child Care stipend
Maternity Leave
Paternity Leave
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 17, 2025

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