Content Marketing Specialist - Hybrid

Position: Content Marketing Specialist - Hybrid

Pay Range: $66,560 to $99,632.06 DOQ

FLSA Classification: Exempt

This is a hybrid position based at our headquarters in Arcadia, CA.

Who We Are: Foothill Credit Union is a full-service financial institution proudly rooted at the foothill of the San Gabriel Valley (SGV), serving members of our select employer groups (SEGs)—primarily in education, healthcare, and municipal government—as well as individuals, families, and more than 250 businesses in the SGV and surrounding areas.

Exceptional service is our promise to members. We've earned a prestigious five-star rating from Bauer Financial, placing us among the top institutions in our peer group. CUNA recognized us with the 2021 Member Benefits Top Performance accolade for delivering an average direct benefit of $690 per member household. During Q4 2024, we achieved the #1 ranking in overall return of value to members (ROM) among peer credit unions ($700MM–$1B) in California, according to Callahan & Associates.

As a dedicated community advocate, Foothill actively partners with local businesses and organizations to support meaningful causes. Through events, sponsorships, and fundraising efforts, we actively give back to the individuals and groups that make up the core of our community.

Benefits and Perks:

• 100% covered Medical/Dental/Vision for employees and 50% spouse + dependents
• 401(k) plan with dollar-for-dollar match up to 6%
• Profit-Sharing Plan
• Loan Discounts
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Educational Reimbursement Program
• Cross-Department Training Program
• Team Foothill Volunteer Program
• Paid Holidays
• Paid Time-Off
• Special Recognition Programs
• Online Discounts & Rewards
• Life and AD&D Insurance

About the Role: The Content Marketing Specialist (CMS) will be responsible for creating, managing, and delivering strategic, engaging, and visually compelling content across the web, email, social media, and other marketing channels. This role will drive brand awareness, lead generation, and member engagement through high-quality, purpose-driven content that aligns with marketing goals and enhances the member experience.

You will collaborate with cross-functional teams to develop educational resources, optimize messaging, and ensure content meets compliance standards in a regulated environment. Using the Jobs-To-Be-Done (JTBD) framework, you'll translate complex features into clear, relatable benefits that resonate with our audience.

If you're passionate about content, social media, and meaningful storytelling, we'd love to hear from you!

What You'll Do: The Content Marketing Specialist embraces the Credit Union's mission of 'improving members' financial health' and 'providing exceptional member experience,' while demonstrating support for the Credit Union's core values by consistently representing the organization in a professional, friendly, helpful, and timely manner. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the knowledge, skill, and/or ability required but may not be all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate:

Content Marketing

· Responsible for creating and implementing content plans that align with business goals, target audience needs, and marketing objectives to drive engagement and conversions

· Responsible for maintaining brand consistency across all content ensuring all materials adhere to Foothill's branch guidelines and for collaborating with the compliance team to ensure the content adheres to legal, regulatory, and ethical standards

· Build and maintain strong working relationships with cross-functional teams to ensure content aligns with overall strategies and enhances the member experience

· Develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)

· Create visually appealing content using design templates, and edit for accuracy, clarity, and quality

· Develop educational content to help members better understand our products and services

· Support member service teams with scripts, FAQs, and other resources to enhance member communication

· Write clear, concise, and impactful news releases/announcements that effectively communicate company news, product launches, and other key milestones

· Capture member reviews, testimonials, and social media mentions to create content that leverages social proof, builds trust, and enhances credibility

· Leverage generative AI to enhance marketing campaigns and streamline content creation for greater efficiency and impact

· Optimize content for Search Engine Optimization (SEO) and AI search algorithms to enhance visibility, drive traffic, and improve search engine rankings across key platforms

· Create, maintain, monitor, and manage content calendars, ensuring timely delivery of marketing assets

· Monitor and track content performance using analytics tools, conduct A/B testing, and refine strategies based on data insights

· Stay up to date with industry trends, competitive activities, and best practices to ensure content remains relevant

· Lead and partner with external agencies or freelancers for larger-scale video or design projects as needed

· Maintain an organized repository of creative files, templates, and project archives

Social Media and Community Management

· Create platform-specific strategies to drive engagement, increase brand awareness, and encourage action

· Produce and schedule multimedia content (graphics, videos, and copy) across social platforms while ensuring consistency in brand voice

· Monitor, track, and manage social interactions and Google and Yelp pages by responding to comments, messages, mentions, and reviews to build meaningful community relationships

· Analyze social media performance using analytics tools, tracking key metrics such as engagement, reach, and conversions, and adjusting strategies to optimize results

Visual Design

· Plan, shoot, and edit short-form videos for social media, website content, and member education

· With minimal supervision, produce engaging video tutorials, testimonials, and promotional content that aligns with marketing objectives

· Design bite-sized, visually engaging content in Canva that captures attention and encourages sharing and interaction

· Create content with a focus on user experience, ensuring readability and visual appeal

· Using the Jobs-To-Be-Done (JTBD) framework, translate complex features into clear, relatable benefits that resonate with our audience

· Repurpose content across multiple platforms, tailoring it to each channel's audience and format

· Stay updated on design trends and industry best practices to keep creative assets fresh and modern

Experience/Education Requirements:

· A bachelor's degree in marketing, Communications, Design, or equivalent of seven (7) years of job-related experience is required.

· A minimum of five (5) years of experience in content creation, design, and marketing is required.

· Experience with both B2C and B2B brands in consumer tech, fintech, financial services, or other regulated industries is preferred.

· General knowledge of the credit union industry, member service, sales, and marketing is preferred.

· Knowledge of financial marketing, advertising, compliance, direct response, and disclosure standards is preferred.

Other Essential Skills and Abilities:

· Strong writing, editing, and proofreading skills with an eye for detail

· Proficient in Canva and generative AI tools, with a strong willingness to upskill

· Experienced in crafting social media content, including captions, visuals, carousels, infographics, and short-form videos

· Familiarity with platform algorithms, trends, and audience engagement strategies

· Experienced in marketing automation systems, preferably HubSpot

· Strong in project management skills with the ability to prioritize and meet deadlines

· Excellent communication and teamwork skills

· Proficiency in Microsoft Office Products

· Excellent communication and teamwork skills

· Proactive and self-motivated, with a drive for continuous learning and improvement in the content marketing field

· Must have a method of transportation when needed to carry out essential job-related functions; if operating a motor vehicle, must have a valid driver's license and proof of at least minimum automobile insurance coverage as required by the State of California.

Why Join Us?

• A collaborative, fun, and creative work environment
• Hybrid schedule offering a balance of collaboration and focused work time
• Opportunity to work with a talented, supportive team
• Commitment to professional development and growth
• Comprehensive benefits package

Foothill Credit Union is an Equal Opportunity Employer and does not discriminate against any team member or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, intersectionality, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Compensation details: 66560-99632.06 Yearly Salary

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