Senior Lifecycle Marketing Manager - job 1 of 2

As a Senior Lifecycle Marketing Manager at Freed, your primary responsibilities include developing and executing email marketing campaigns, managing nurturing journeys, and enhancing customer engagement throughout their entire lifecycle. You'll also be responsible for devising data-informed marketing strategies to improve conversion, retention, and expansion efforts while collaborating with various teams to fine-tune messaging that resonates with our audience.

To qualify as a Senior Lifecycle Marketing Manager at Freed, candidates should have 7-10 years of experience in growth or lifecycle marketing, especially within the SaaS or health tech industries. Proficiency in HubSpot is a must, along with strong analytical skills and a solid understanding of CRM and email systems. Experience in project management and the ability to thrive in a fast-paced environment are essential.

The Senior Lifecycle Marketing Manager plays a critical role in enhancing customer satisfaction by strategically communicating with customers at various stages of their journey. By crafting engaging onboarding experiences, upsell campaigns, and ongoing communication, you’ll help clinicians feel valued and supported, leading to a healthier customer relationship and reduced churn.

In the Senior Lifecycle Marketing Manager role at Freed, you’ll primarily use HubSpot for managing workflows and campaigns, alongside other in-app platforms like Intercom for customer interaction. Familiarity with analytics tools for tracking performance and deriving insights is also crucial to help optimize marketing strategies.

The company culture at Freed is dynamic and collaborative, with a strong emphasis on innovation and teamwork. As a Senior Lifecycle Marketing Manager, you’ll work alongside passionate and ambitious colleagues who share a commitment to improving the lives of clinicians. The hybrid work model promotes connection and creativity while ensuring a positive work environment.

To enhance customer retention, I would focus on creating personalized communication strategies that address specific customer needs throughout their lifecycle. This includes implementing onboarding sequences to ensure clients understand product benefits and maintaining ongoing engagement through tailored content and regular check-ins to foster loyalty.

I have extensive experience in email marketing and lifecycle campaigns, having managed multiple campaigns that drive conversions and engagement. I leverage data to segment audiences, personalize messaging, and monitor campaign performance, using insights to optimize strategies continually.

I believe that collaboration is key to success. I approach it by establishing clear communication channels, understanding each team’s goals, and integrating those into the marketing strategy. Regular check-ins and updates ensure alignment and foster a culture of teamwork.

Key metrics for evaluating lifecycle marketing success include customer retention and churn rates, conversion rates from email campaigns, engagement metrics (such as open and click-through rates), and overall customer satisfaction scores. These metrics help gauge the effectiveness of strategies and drive improvements.

I utilize data by first defining key performance indicators tied to campaign objectives. Through analytics, I assess customer behavior, gather insights on engagement, and adjust strategies accordingly to ensure messaging is landing effectively and audiences are receiving the right content at the right time.

I have a strong background in A/B testing, having implemented it to compare different campaign strategies, such as subject lines, call-to-action buttons, and email layouts. This has yielded valuable insights that inform future campaigns, optimize performance, and ultimately improve the user experience.

In a previous role, I managed a re-engagement campaign that targeted dormant subscribers with personalized content based on their previous interactions. The campaign’s effectiveness stemmed from its tailored approach, which led to a significant increase in engagement and reactivation rates. Analyzing the results allowed me to refine our approach for future campaigns.

In the role of Senior Lifecycle Marketing Manager, I anticipate challenges related to maintaining engagement in a saturated market. To address this, I would focus on continuously innovating content strategies, utilizing customer insights to inform our messaging, and ensuring we deliver real value, enabling us to stand out and resonate with our audience.

I prioritize tasks by first evaluating their impact on overall marketing objectives and deadlines. Utilizing project management tools and maintaining clear communication with my team allows me to stay organized and flexible, ensuring that I can adjust priorities as necessary without losing sight of our goals.

Feedback is essential in shaping effective marketing strategies as it provides insights into what is resonating with the audience and what needs adjustment. I actively seek feedback from team members and customers alike, allowing me to refine our approach, improve content relevance, and enhance customer experience.