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Marketing Operations Manager

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

The Marketing Operations Manager will focus on enhancing marketing and sales efficiency by leveraging HubSpot and Salesforce, specializing in data analysis and reporting to optimize performance across marketing channels.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Key responsibilities include managing Salesforce and HubSpot integration, building reports and dashboards, analyzing marketing performance, and collaborating with cross-functional teams to optimize processes.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Strong Salesforce experience, proficiency in marketing automation platforms (particularly HubSpot), data analysis skills, and familiarity with tools like Google Analytics and SQL are essential.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: A Bachelor's degree in a relevant field and 3+ years of experience in Marketing, Sales, or Revenue Operations, along with 2–4 years in marketing analytics or data analysis are preferred.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This position is based in the United States, and it is fully remote.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $80000 - $100000 / Annually



The Role

As a Marketing Operations Manager on our Marketing team, your role will be to maximize efficiency and manage the processes of our Marketing and Sales Funnel utilizing HubSpot and Salesforce. To be effective in this role, you must have strong Salesforce experience and knowledge of the B2B and B2B2C marketing demand funnel, programs, and metrics that drive revenue. Additionally, experience reporting on metrics and driving optimizations in partnership with the Director of Marketing Operations will be essential. 

What You'll Do

  • Conduct ongoing audits of the Salesforce and HubSpot integration to ensure efficiency and consistency throughout the marketing and sales funnel.
  • Manage and enhance automation systems that sync and process data between HubSpot and Salesforce.
  • Build and maintain reports and dashboards in both HubSpot and Salesforce to enable data-driven marketing decisions.
  • Analyze performance across various marketing channels (digital, social, email, paid search, etc.) to uncover trends, opportunities, and areas for improvement.
  • Develop and maintain dashboards and reporting to track KPIs, ROI, and customer acquisition metrics.
  • Translate complex data insights into clear recommendations for non-technical stakeholders.
  • Monitor customer behavior, engagement, and conversion metrics to inform segmentation, targeting, and campaign optimization.
  • Process prospect lists for events and revenue-generating marketing campaigns.
  • Create custom properties and manage ongoing integration between HubSpot and Salesforce.
  • Document and optimize internal processes related to the marketing and sales funnel.
  • Generate and manage UTMs with a strong understanding of marketing attribution goals.
  • Collaborate cross-functionally with Revenue Operations, Finance, and Sales to drive process optimization.
  • Continuously improve your skills in Salesforce and HubSpot, working toward expert-level proficiency.

Who You Are

  • Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field.
  • 3+ years of experience in Marketing, Sales, or Revenue Operations.
  • 2–4 years of experience in marketing analytics, data analysis, or a similar role.
  • Proficient in Salesforce and marketing automation platforms (HubSpot/SFDC certifications are a plus).
  • Strong skills in data analysis and visualization tools such as Excel, Google Analytics, Tableau, Looker, SQL, or Databricks.
  • Experience with marketing platforms like Google Ads, Facebook Ads, HubSpot, Salesforce, and Google Analytics, with the ability to integrate data from multiple sources.
  • Results-oriented, with a collaborative approach to working with Marketing, Sales, Sales Ops, and RevOps teams.
  • Comfortable in a remote environment and proficient with tools like Google Workspace, Slack, and project management platforms (e.g., Jira, Airtable).
  • Exceptional attention to detail and problem-solving skills.
  • Strong communication skills with the ability to convey data insights clearly to technical and non-technical audiences.

What We Offer 

  • Competitive pay, complete health insurance, 401(k) matching, bonuses, and an employee stock option plan.
  • Flexible time off, 13 paid holidays, paid parental leave, wellness days, and a paid year-end holiday break.
  • A robust catalog of benefits that support your professional growth and personal wellbeing: learning funds, lifestyle funds, online yoga & meditation classes, fertility & adoption reimbursement, giving funds with company match, and more…

Plus the intangible:

  • A varied and challenging role in a global and highly innovative high-growth company.
  • Supportive, driven colleagues who have your back and share your passion.

The typical base salary range for this position is $80,000 - $100,000 plus variable pay per year. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.

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Average salary estimate

$90000 / YEARLY (est.)
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$80000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Operations Manager, GoGuardian

As a Marketing Operations Manager at our company, you'll play a crucial role in streamlining and enhancing our marketing and sales processes in a fully remote setting. Your expertise in platforms like HubSpot and Salesforce will be key as you dive into data analysis and reporting to ensure we're performing at our best across various marketing channels. From managing the integration of Salesforce with HubSpot to creating insightful reports and dashboards, your analytical skills will help us make data-driven decisions that drive revenue and improve our overall marketing effectiveness. You'll be conducting audits, monitoring performance metrics, and collaborating closely with teams across the organization to optimize our strategies. This isn't just about crunching numbers; your ability to translate complex insights into clear recommendations will empower non-technical colleagues to take action. With a Bachelor's degree in a relevant field and a few years of experience under your belt, you've honed your skills in marketing analytics and sales operations, making you the perfect fit for this dynamic role. Join us, and let’s drive results and foster a culture of continuous improvement together!

Frequently Asked Questions (FAQs) for Marketing Operations Manager Role at GoGuardian
What are the responsibilities of a Marketing Operations Manager at our company?

As a Marketing Operations Manager, you will be expected to manage the integration between Salesforce and HubSpot, build critical reports, and analyze marketing performance. Your role will also involve collaborating with cross-functional teams and optimizing processes to enhance the efficiency of our marketing funnel.

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What qualifications are needed for the Marketing Operations Manager position?

Candidates applying for the Marketing Operations Manager role should have a Bachelor's degree in Marketing, Business, Data Science, or related fields, along with 3+ years of experience in Marketing or Revenue Operations. Proficiency in Salesforce and marketing automation tools is essential, with a focus on analytical skills.

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What tools and platforms will a Marketing Operations Manager use?

In this Marketing Operations Manager role, you'll work with Salesforce, HubSpot, Google Analytics, and various data visualization tools such as Tableau and SQL. Familiarity with project management tools like Jira or Airtable will also be beneficial for collaboration.

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What skills are essential for success as a Marketing Operations Manager?

To succeed as a Marketing Operations Manager, you should possess strong analytical abilities, excellent attention to detail, and expertise in marketing automation platforms. Strong communication skills are crucial as you'll need to convey insights to both technical and non-technical stakeholders.

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Is the Marketing Operations Manager position remote?

Yes, the Marketing Operations Manager position is fully remote, allowing you to work from anywhere in the United States while collaborating across teams to drive our marketing effectiveness.

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Common Interview Questions for Marketing Operations Manager
What experience do you have with Salesforce and HubSpot as a Marketing Operations Manager?

In your answer, detail your familiarity with both platforms, emphasizing any integrations you've managed and how you've utilized their features to enhance marketing performance in your previous roles.

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Can you explain how you analyze marketing performance?

Focus on the methods you use to gather data from different channels, the KPIs you track, and how you transform this data into actionable insights that impact strategy. Mention specific tools you've used throughout the process.

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How do you prioritize tasks when managing multiple projects as a Marketing Operations Manager?

Share your approach to task prioritization, such as using project management tools, setting deadlines, and aligning your priorities with team goals. Illustrating past experiences with time management will strengthen your response.

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Describe a successful project you managed in a previous Marketing Operations role.

Highlight a specific project, your role in it, the outcomes achieved, and how you navigated any challenges. This will show your ability to lead and your impact on previous organizations.

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What approach do you take to ensure data accuracy between Salesforce and HubSpot?

Discuss your strategies for data validation and auditing processes that ensure seamless integration and consistency between both platforms. Your thoroughness in this area is critical to the role.

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How do you ensure your team stays informed about data insights?

Explain how you present data findings to your team, possibly using reports and visual dashboards, and emphasize the importance of creating a culture of data-driven decision-making.

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What types of reports do you find most valuable as a Marketing Operations Manager?

Identify the types of reports that help track marketing performance, lead generation, customer acquisition, and ROI. Illustrating your experience with these reports can demonstrate strategic thinking.

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How do you manage stakeholder expectations in a remote work environment?

Address how you communicate regularly with stakeholders through scheduled updates, status reports, and leveraging communication tools to keep everyone aligned on project timelines and expectations.

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What are your strategies for optimizing marketing processes?

Outline your approach to continually assessing marketing processes, incorporating feedback, and using best practices. Discuss any adjustments you've made in past roles to improve overall efficiency and outcomes.

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How do you stay current with tools and technologies in Marketing Operations?

Share your methods for professional development, such as attending webinars, participating in industry forums, or pursuing relevant certifications in platforms like Salesforce and HubSpot to keep your skills fresh and valuable.

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BADGES
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CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
BENEFITS & PERKS
Dental Insurance
Flexible Spending Account (FSA)
Disability Insurance
Health Savings Account (HSA)
Vision Insurance
Paid Holidays
FUNDING
DEPARTMENTS
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TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 14, 2025

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