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Sales Manager, Central & Southeast Grocery

At Graza, we believe that every kitchen deserves delicious, fresh olive oil to use every day, in every way. Our two squeezable olive oils, Sizzle and Drizzle, are sold in over 15,000 retail doors nationwide, with retailers spanning Grocery, Natural, Mass, Alternative, and Club Channels.

Role Purpose

The Sales Manager, Central & Southeast Grocery will hold ownership for the key account and independent retailer businesses in their assigned regions, including HEB, Meijer, Hy-Vee, Publix, Harris Teeter, and more, building strong relationships with retailer Category Managers to to achieve revenue growth, profitability, and shared goals.

In this role, you will be responsible for achieving account-specific objectives by creating strategic sales plans, fostering strong customer relationships, managing broker partnerships, and implementing trade marketing strategies. Your efforts will focus on driving sales growth and profitability through impactful promotions, new product distribution, and retail execution excellence.

Role Responsibilities

  • Hold ownership for key Grocery headquarter relationships and end to end account management, both cultivating existing relationships, to expanding Graza’s retail presence
  • Lead, train, and manage performance of assigned brokers and retail merchandising partners. Build relationships with brokers, and leverage insights to understand and manage distribution, voids, in-stock levels, pricing/promotion and execute best-in-class displays
  • Hold ownership for forecasting and inputting demand and promotional activity for key customers on a monthly basis
  • Execute new product launch strategy with accounts as assigned
  • Cultivate relationships with distributor partners and develop strategic growth plans to unlock potential
  • Work with Category Management to create custom, data-informed selling materials for buyer category review meetings and business planning meetings
  • Review, analyze, and share sell-through and distributor level data regularly to inform business decision making
  • Proactively identify new opportunities with assigned customers, and take action to optimize distribution, pricing, placement and facings, and promotional effectiveness
  • 5+ years CPG Sales experience required, high-growth CPG startup experience preferred
  • Grocery Channel headquarter-level selling and distributor management experience required
  • Proficiency with CPG data metrics and platforms, such as SPINS, Nielsen, or IRI required
  • Proven success in developing and implementing effective sales strategies, and building strong relationships across both new and existing accounts
  • Expertise in trade promotions and account-specific strategies, with the ability to provide data-driven recommendations and tailored marketing solutions to buyers.
  • Creative approach to problem solving, and willingness to think outside the box
  • Strong attention to detail, and bias for action
  • Willingness to travel up to 20% of the time for customer meetings and industry events

Preference will be given to candidates that can work 4 days per week out of one of our offices in Brooklyn, NY or Austin, TX, however qualified remote candidates will be considered.

The Sales Manager role reports directly to the Vice President of Sales.

  • Health Care Plan (Medical, Dental & Vision)
  • Monthly Wellness Stipend
  • Flexible Paid Time Off (Vacation, Sick & Public Holidays)

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Manager, Central & Southeast Grocery, Graza

Join Graza as a Sales Manager for Central & Southeast Grocery and be part of a team that’s changing how kitchens across the country use olive oil. At Graza, we're committed to providing the freshest, most delicious olive oil with our unique Sizzle and Drizzle products, available in over 15,000 stores nationwide. In your role as Sales Manager, you’ll dive deep into the grocery scene, taking charge of key accounts like HEB, Meijer, Hy-Vee, Publix, and Harris Teeter. You’ll cultivate strong relationships with retailer Category Managers to boost revenue and meet shared goals. Your strategic prowess will shine as you create tailored sales plans, manage broker partnerships, and execute dynamic trade marketing strategies. You'll be hands-on, ensuring that customer relationships flourish while driving sales through innovative promotions and efficient retail execution. Not only will you forecast and manage demand, but you’ll also leverage data to make informed decisions that propel our operational success. If you have a knack for building relationships and a flair for creative problem-solving, then this is the perfect opportunity to make a big impact at Graza. Plus, you’ll enjoy benefits like a comprehensive health plan and flexible paid time off, ensuring you maintain a work-life balance. Bring your experience and help us make olive oil a staple in every kitchen!

Frequently Asked Questions (FAQs) for Sales Manager, Central & Southeast Grocery Role at Graza
What are the key responsibilities of the Sales Manager at Graza?

The Sales Manager position at Graza involves managing key grocery accounts and independent retailers in the Central and Southeast regions. Key responsibilities include building strong relationships with retailer Category Managers, creating strategic sales plans, managing broker partnerships, and implementing effective trade marketing strategies to drive sales growth and profitability.

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What qualifications are required for the Sales Manager role at Graza?

Candidates need at least 5 years of Consumer Packaged Goods (CPG) sales experience, particularly in headquarter-level selling within the grocery channel. Experience with CPG data metrics and platforms, such as SPINS, Nielsen, or IRI is essential. A proven track record of developing effective sales strategies and building strong relationships with both new and existing accounts is also crucial.

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What type of work environment can a Sales Manager expect at Graza?

As a Sales Manager at Graza, you can expect a dynamic and collaborative work environment. While there's preference for candidates who can work from the Brooklyn, NY or Austin, TX offices four days a week, qualified remote candidates are also welcome. The company encourages a creative approach to problem-solving, ensuring that every team member can contribute their unique perspectives.

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How does Graza support its Sales Manager's professional development?

Graza emphasizes the growth and development of its employees, providing training and performance management resources for the Sales Manager role. The close-knit environment encourages collaboration among team members to share insights and strategies, fostering continuous learning and professional development tailored to individual career goals.

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What benefits does Graza offer to its Sales Manager employees?

Graza offers a comprehensive benefits package, including a health care plan that encompasses medical, dental, and vision coverage. Additionally, the company provides a monthly wellness stipend and flexible paid time off, allowing Sales Managers to recharge and maintain a healthy work-life balance.

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Common Interview Questions for Sales Manager, Central & Southeast Grocery
Can you describe your experience with managing broker partnerships in the grocery sector?

A successful candidate should elaborate on specific brokers they’ve worked with, the strategies applied in those partnerships, and how they leveraged insights gained from these relationships to enhance distribution and sales outcomes.

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What strategies do you use to create impactful promotions?

Discuss your experience in developing promotions that resonate with consumers, including examples of successful promotions and the metrics you used to measure their effectiveness in driving sales and brand awareness.

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How have you used data to drive sales strategies in your previous roles?

Provide concrete examples of how you've analyzed sales data to inform sales decisions, optimize pricing, and enhance product placement. Highlight specific tools and platforms used and the outcomes of those strategies.

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What is your approach to cultivating relationships with retailer Category Managers?

Emphasize the importance of building trust and openness with Category Managers. Talk about your experience in understanding their goals and how you've effectively communicated Graza’s value proposition to align with their objectives.

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Describe a time when you successfully launched a new product in your account management work.

Share a specific example that details the preparation for the launch, strategies you employed for successful positioning, and how you measured the product's reception in the market post-launch.

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How do you manage multiple accounts and ensure each receives the necessary attention?

Discuss your organizational skills, tools you use for account management, and techniques for prioritizing tasks based on account potential and growth strategies.

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What role do trade promotions play in your sales strategy?

Highlight how you’ve integrated trade promotions into your overall sales strategy, outlining examples where they were particularly effective in driving sales and enhancing product visibility.

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How would you approach forecasting demand for key customers?

Discuss your method for demand forecasting, including how you gather and analyze data, collaborate with team members, and adjust forecasts based on market trends and seasonal patterns.

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Can you give an example of a creative solution you found to solve a sales problem?

Provide a specific instance where your creativity helped you overcome a significant challenge in sales, detailing your thought process and the eventual outcome.

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What are your short-term and long-term goals in the Sales Manager position at Graza?

Articulate your vision for how you see yourself contributing to Graza's growth in the short term, as well as your aspirations for personal and professional growth in the long term within the company.

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Graza is an online oil retailer. They offer olive oil in squeeze bottles. Their products are available in online store.

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Full-time, hybrid
DATE POSTED
January 29, 2025

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