Senior Performance Marketing Specialist
WHO ARE WE?
Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.
If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.
At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.
Our change-making impact:
- Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
- Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
- First agency in the world to not charge management fees on “blackbox” campaigns
- Piloting a 4-Day Work Week in 2025.
ABOUT THE ROLE
The Senior Performance Specialist role directly impacts the success of paid digital marketing campaigns. Their contribution will drive impressive performance and growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as (but not limited to) Google Ads, Facebook Ads, TikTok Ads, Programmatic, and LinkedIn Ads.
The role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and/or paid social campaigns. A tactical mindset, problem solver, results-driven, attention to detail, and team player mentality are some of the attributes that will warrant a successful and progressive career journey within Kaliber.
The role will expose the successful candidate to the global market strategies and tactics for various channels and verticals, working alongside collaborative and passionate colleagues across multiple countries. They will be allocated a reasonable set of client campaigns to manage, supported by senior colleagues such as performance managers and strategists.
WHAT YOU WILL BE DOING
Campaign Management and Execution (40%)
- Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
- Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
- Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
- Perform corrective actions for performance and budget pacing
- Thoroughly review all outputs to ensure accuracy, quality, and best practice
- Assist in the onboarding of a new client when necessary
- Liaise with contractors and freelancers for support in campaign execution
Investigation & Reporting (30%)
- Proactively monitor and communicate campaign performance to immediate stakeholders
- Assess, investigate, and resolve campaign issues and poor performance
- Produce insightful reports (ad hoc and scheduled) for the allocated channels
- Initiate discussions with managers on growth strategies
- Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
- Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
- Reach out to senior support immediately and proactively when across arduous issues
Client Communication & Collaboration (20%)
- Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
- Provide task briefs to other departments such as Creative and Data
- Effectively communicate internally and externally with direct stakeholders
- Manage select SME client relationships independently, while working closely with performance managers for oversight and support.
Team Development (10%)
- Be a mentor and cheerleader for our Newnicorns—show them the ropes, share tips and tricks, and help them level up to becoming awesome specialists
WHAT YOU WILL BRING
The minimum qualifications for this role include:
- 3-4+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
- Bachelor’s degree or equivalent experience
Preferred qualifications for this role include:
- Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
- Proven experience with Project Management software (bonus points if you’re a ClickUp pro!)
- Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
- Ready to bring your A-game and collaborate with stakeholders from across the board
Traits that make you a great fit for Kaliber:
- Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
- Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
- Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action.
- Curious about the Bigger Picture: You strive to understand what drives performance and business success.
- Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high
- Flexible working hours and arrangement
- Work from home, office, or anywhere in the world
- Generous paid time off—including sick and emergency leaves—on top of your local public holidays
- Provision for company-owned laptop and productivity equipment if needed
- Bi-annual performance and salary reviews
- And more…
NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!
If you're a digital aficionado looking to make waves in the marketing world, Kaliber is seeking a Senior Performance Marketing Specialist to join our innovative team. At Kaliber, we're not just creating campaigns; we're changing the game. With our focus on performance branding and deep insights, you'll play a critical role in driving the success of our clients’ paid digital marketing efforts. Imagine being the mastermind behind optimizing campaigns across platforms like Google Ads, Facebook, TikTok, and more. You'll dive into data analysis, generate insightful reports, and collaborate with a passionate team from various corners of the globe. Your expertise will not only be pivotal for immediate campaigns but will also help shape long-term strategies that will keep our clients ahead of their goals. We’re all about continuous improvement, which means you’ll be optimizing everything from bid management to budget allocation and actively communicating campaign performances to stakeholders. Your insights will flow through every aspect of our strategy, from client onboarding to campaign execution, helping both our Newnicorns and seasoned pros thrive. With a self-starter attitude and a desire to dive deep into market dynamics, you will find a supportive environment at Kaliber where teamwork reigns, and your contributions are valued. Get ready to champion your ideas while mentoring others in the process. With flexible working arrangements, generous PTO, and a dedication to innovation, your career at Kaliber will be filled with opportunity and impact. Join us in leading the charge in performance marketing today and discover just how powerful your skills can be!
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