Marketing Technology Lead

As a Marketing Technology Lead at Impinj, your primary responsibilities include overseeing digital production management, designing workflow processes to enhance team productivity, managing backlogs, and ensuring seamless integration of the MarTech stack. You'll also handle operational documentation, train team members, and maintain data quality through detailed reporting and analytics.

To qualify for the Marketing Technology Lead role at Impinj, you should hold a Bachelor’s degree in a related field and have at least 5 years of experience in content management systems and marketing automation. Additionally, experience with managing digital production projects, expertise in analytics, and strong relationship management skills are essential.

The Marketing Technology Lead at Impinj plays a vital role in shaping marketing strategies by ensuring efficient use of tools and systems, optimizing the MarTech stack for better marketing operations, and providing actionable insights through data analytics. Your leadership will directly impact the effectiveness of marketing campaigns and overall organizational goals.

A Marketing Technology Lead at Impinj should be familiar with a variety of tools and platforms, including CRM systems like Salesforce, marketing automation tools like Pardot (Salesforce Account Engagement), website analytics tools like Google Analytics, and reporting tools such as Looker Studio. Experience with Kentico and Datorama is also advantageous.

Impinj offers a comprehensive benefits package to its Marketing Technology Lead employees, including competitive salary ranges, healthcare benefits, a 401(k) plan with company match, performance-based bonuses, and an open paid time-off policy. The company's culture emphasizes work-life balance, collaboration, and innovation, making it an exciting place to work.

When managing digital production projects, I prioritize clear communication and effective resource management. I ensure timely delivery of projects by developing comprehensive plans, holding regular check-ins with team members, and making adjustments as needed to meet deadlines. I believe in fostering an environment where collaboration leads to impactful results.

To design an effective workflow for a marketing campaign, I begin by mapping out each stage and identifying key stakeholders involved in the process. I utilize project management tools to create a visual representation of the workflow, which helps in assigning tasks, tracking progress, and identifying potential bottlenecks. Continuous communication and feedback are crucial to ensuring that the workflow remains efficient.

I have extensive experience in data reporting and analytics, essential for tracking campaign performance and website traffic. I leverage tools like Google Analytics and Salesforce reports to analyze data trends, generate comprehensive reports, and provide actionable insights that inform our marketing strategies, enhancing decision-making processes.

In such situations, I would conduct training sessions to ensure team members understand how to use the tools effectively. Additionally, I would create user-friendly documentation and be available for ongoing support. It’s important to foster an environment of continuous learning, and I encourage team members to share feedback on any obstacles they face.

To manage the MarTech stack effectively, I would first conduct a thorough assessment of all existing tools and their integrations. I would prioritize tools based on their ROI and efficacy, aiming to streamline operations. Regular audits and collaboration with IT and vendors will ensure the technology infrastructure supports marketing efforts optimally.

My approach to backlog management involves regular prioritization sessions with key stakeholders, focusing on projects that align with our strategic goals. By utilizing agile project management techniques, I can ensure that the most critical tasks are addressed first while maintaining flexibility to adapt to changing needs.

I have a strong background in conducting training workshops and creating resource materials for team members. I focus on hands-on learning and encourage team members to engage actively. My training sessions cover essential functions and best practices, ensuring that everyone feels confident using the tools available to them.

I have utilized various CRM tools, including Salesforce, to manage customer relationships effectively. My experience involves optimizing lead generation workflows, tracking customer interactions, and enhancing our overall marketing strategy by integrating CRM data with other marketing initiatives for targeted campaigns.

To ensure that marketing technology strategies align with business goals, I engage in regular discussions with key stakeholders to understand the overall objectives. I focus on measurable KPIs and ensure that marketing initiatives support the company's vision, constantly evaluating the strategy's impact on performance.

One successful project I led involved the implementation of a comprehensive marketing automation platform that improved our lead nurturing processes. By integrating the system with our CRM, we were able to personalize communications, leading to a significant increase in engagement and conversion rates. The project was delivered on time and demonstrated a measurable ROI, reflecting the value of effective marketing technology.