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CEE Corporate Affairs Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Corporate Affairs Manager Central & Eastern Europe (CEE)

About the role

As a Corporate Affairs Manager CEE you will co-partner with the Director of Corporate Affairs for CEE in the development and execution of the communications and external positioning strategy for Haleon across 34 CEE markets, such as Poland, Romania, Czech Republic, Slovakia, Hungary, Greece, Israel, Ukraine and Export Markets. You will focus on RHCS Cluster of markets (Romania, CZ/SK and Hungary).

Role Responsibilities:

  • Responsible for internal, external communication and government affairs agenda across CEE BU (including Levice SK global OHC site), work to identify key issues and subjects with the potential to influence the company culture, business growth, reputation and environment, including issues and crisis management.

  • Position Haleon and our brands as industry leaders to build trust and drive consumer loyalty.

  • Provide CEE Leadership Team and Market Leaders with advice on key internal and external communications – experience in leading/co-leading/executing some cultural initiatives will be additional asset.

  • Work effectively with external partners (comms/PR/media/GA agencies) and internal stakeholders (Legal, HR, Commercial, Regulatory) to deliver against the strategy.

  • Develop content and execute relevant (social media and earned media) campaigns to for the market, condition awareness campaigns, corporate brand campaigns and the Executive Positioning strategy for the General Managers.

  • Manage the external communications and engagement strategy (media relations and spokespeople), identifying opportunities for local engagement to increase company’s profile across priority CEE markets.

  • Represent company in sectorial Trade Associations to drive Public affairs agenda accordingly, partnering with the PA Brussels team and R&D, Medical and Market Leads.

  • Partner with broader, global and regional CA team to support them on editorial calendar and content.

  • Ensure all materials are compliant with company and brand guidelines.

  • Identify, manage and support local issues with focus on key markets which may have an impact on Haleon’s reputation, developing proactive and reactive messaging to mitigate potential issues.

  • Provide strategic counsel to marketing teams on issues with potential to negatively impact the reputation of our brands.

  • Manage and build relationships with key local media in – especially in PL, RO, CZ/SK, Greece, HU.

Why you?

Basic Qualifications:

  • University Degree (BSc) or equivalent in a relevant field.

  • At least 9 years of experience and proven background in external/internal/PA communications on in-country level or in a multi-country role.

  • A combination of the PR/PA agency background and in-house experience

  • Experience working in a global matrixed organization, in a FMCG or Healthcare company.

  • Fluent, excellent in English and in one of the local (Romanian, Czech, Hungarian) languages.

  • Strong strategic thinking, execution, and overall business acumen.

Preferred Qualifications:

  • Experience in issues management and crisis communications and building effective networking inside and outside the organization.

  • Ability to work in a fast-paced environment.

  • Strong expertise, experience, and confidence to plan, counsel on and deliver communications to manage or mitigate issues and their associated reputational impact.

  • Excellent writing skills - very much welcomed public speaking expertise.

  • Social media savvy.

  • The ability to work across multiple areas and demonstrate good agility.

  • A positive, can-do attitude and a real team player; Self-starter.

  • Tact, diplomacy, comfort around higher management.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

What we offer?

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Average salary estimate

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What You Should Know About CEE Corporate Affairs Manager, GSKNCH

Hello there! We’re Haleon, a new consumer health company making waves everywhere we go. With brands you know and trust like Sensodyne, Panadol, Advil, and many more, we're here to improve everyday health for millions. We’re on the lookout for a passionate Corporate Affairs Manager for Central & Eastern Europe (CEE), based in Bucharest. In this exciting role, you'll partner with our Director of Corporate Affairs to craft and execute communication strategies across 34 CEE markets. Your work will directly impact our reputation and growth, so you'll need to bring your best strategic thinking to the table! From managing issues and crisis communications to guiding the Leadership Team on internal messaging, your role will be dynamic and impactful. You'll not only develop and execute content for campaigns that boost our corporate brands but also represent Haleon in sectorial Trade Associations and partner with media to elevate our profile across local markets. We're looking for someone with at least 9 years of experience in communications, ideally blending PR/PA agency background with in-house experience. You should be fluent in English and one of the local languages, have a knack for building relationships, and an agile mindset to navigate our fast-paced environment. Join us and let’s shape the future of health together!

Frequently Asked Questions (FAQs) for CEE Corporate Affairs Manager Role at GSKNCH
What are the main responsibilities of a Corporate Affairs Manager at Haleon?

As a Corporate Affairs Manager at Haleon, your main responsibilities include developing communication strategies for Central & Eastern Europe, managing internal and external communications, and steering the government affairs agenda. You'll be tasked with positioning Haleon as an industry leader and working closely with local media to build our reputation across various CEE markets.

Join Rise to see the full answer
What qualifications are required to apply for the Corporate Affairs Manager position at Haleon?

To apply for the Corporate Affairs Manager role at Haleon, candidates should hold a University Degree in a relevant field and have at least 9 years of experience in internal and external communications. Experience in a multinational FMCG or healthcare company is a plus, along with fluency in English and a local language like Romanian, Czech, or Hungarian.

Join Rise to see the full answer
How does the Corporate Affairs Manager contribute to Haleon’s reputation?

The Corporate Affairs Manager plays a crucial role in enhancing Haleon’s reputation by managing crisis communications, developing proactive and reactive messaging, and advising the leadership on key communications. This ensures that Haleon maintains a trustworthy image in the industry and among consumers.

Join Rise to see the full answer
What skills are necessary for success as a Corporate Affairs Manager at Haleon?

Successful Corporate Affairs Managers at Haleon should possess strong strategic thinking skills, excellent writing abilities, and a comprehensive understanding of media relations. Additionally, experience with issues management, crisis communication, and the ability to navigate a fast-paced work environment are essential for this position.

Join Rise to see the full answer
What is the company culture like at Haleon for Corporate Affairs Managers?

The culture at Haleon for Corporate Affairs Managers is inclusive and collaborative, fostering an environment where diverse perspectives are valued. The company emphasizes professional growth, work-life balance, and encourages the exploration of flexible work opportunities, making it a great place for those looking to further their careers.

Join Rise to see the full answer
Common Interview Questions for CEE Corporate Affairs Manager
Can you describe your experience with crisis communication in a previous role as a Corporate Affairs Manager?

When answering this question, focus on specific instances where you managed a crisis. Detail the steps you took to address the situation, including how you communicated with internal and external stakeholders, and any measures you implemented to prevent similar issues in the future.

Join Rise to see the full answer
How would you develop a communication strategy for Haleon's market in Romania?

When asked about developing a communication strategy, discuss the importance of understanding the local market dynamics, consumer behaviors, and aligning with Haleon’s overall corporate goals. Highlight the channels you would utilize and the key messages tailored for the Romanian audience.

Join Rise to see the full answer
What techniques do you use to build relationships with the media?

To build media relationships, emphasize strategies like regular communication, providing valuable information and story pitches, and attending industry events to connect personally with journalists. Building trust and being responsive are key components of maintaining strong media relations.

Join Rise to see the full answer
How do you handle challenging internal communications?

Discuss your approach to internal communications during challenging times, which includes transparent communication, listening to employee feedback, and delivering messages with empathy. It's essential to create a safe space for dialogue and ensure that the team feels supported.

Join Rise to see the full answer
When executing a campaign, how do you measure its success?

Explain that measuring campaign success involves setting clear KPIs from the outset. Detail how you would track metrics related to reach, engagement, and sentiment analysis to evaluate the impact of the campaign and making adjustments as needed.

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What challenges do you foresee in the role of Corporate Affairs Manager at Haleon?

Identify potential challenges such as navigating local regulations, managing reputation across diverse markets, and effectively addressing public concerns. Discuss how you would approach these challenges with a proactive strategy and collaborative mindset.

Join Rise to see the full answer
Describe a time you successfully led a communication project. What was the outcome?

Share a specific project where you led communication efforts, discussing your objectives, strategies employed, and the results achieved. Focus on how the project positively impacted brand perception or stakeholder relations.

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How do you keep up to date with trends in corporate communications?

Talk about how you follow industry news, engage with professional groups, and read relevant publications to stay current. Mention the importance of continuous learning and adapting strategies based on evolving trends and technologies.

Join Rise to see the full answer
What role do you think social media plays in corporate communications?

Discuss how social media serves as a vital tool for real-time engagement, reputation management, and driving brand narratives. Highlight the need for a cohesive social media strategy aligned with overall corporate communications goals.

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How do you ensure compliance with company and brand guidelines in your communications?

Emphasize the importance of meticulous review processes, establishing clear guidelines for messaging, and equipping your team with the necessary training to adhere to compliance standards effectively.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 18, 2025

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