Area Sales Leader - NorCal

As the Area Sales Leader (ASL) at Guayakí Yerba Mate, your main responsibilities include driving sales volume and achieving Key Performance Indicator (KPI) targets for each Customer Sales Representative (CSR). You’ll provide coaching, conduct performance reviews, and establish communication with retail partners to enhance customer service and implement effective programming.

To qualify for the Area Sales Leader position at Guayakí Yerba Mate, candidates should have 3-5 years of experience in the beverage industry and Direct Store Delivery (DSD) management. Familiarity with the Encompass data system and various IT systems, as well as proficiency in Microsoft Office applications, are also essential.

The Area Sales Leader at Guayakí supports the sales team by conducting performance reviews, offering ongoing coaching, and leading training sessions. This role also includes performing route rides to train CSRs in selling skills, as well as organizing weekly huddles to recognize achievements and enhance operational expertise.

The work schedule for the Area Sales Leader position at Guayakí Yerba Mate is Monday to Friday, allowing for a focused, five-day workweek in the field where you will engage directly with team members and retail partners.

The salary range for the Area Sales Leader position at Guayakí Yerba Mate is estimated at $71,000—$78,000 USD, not including potential sales commissions or incentives. This role also offers a competitive benefits package, supporting employees' overall well-being and career growth.

In answering this question, focus on specific examples of your leadership style, challenges faced, and how you motivated your team to achieve sales targets. Highlight your approach to coaching and development in previous roles.

Discuss your strategies for setting clear KPIs, monitoring performance, and providing constructive feedback. Share a specific example of how you have analyzed sales data to drive results.

Emphasize a structured onboarding process that includes hands-on training, shadowing, and regular check-ins. Share insights on how you assess new hires' progress and adapt training to meet their needs.

Talk about your methods for establishing open lines of communication and regular engagement with retail partners. Provide an example where your relationship management led to successful programming implementation.

Mention your familiarity with IT systems such as Encompass, as well as Microsoft Excel for data analysis. Discuss how you've leveraged these tools to track performance metrics effectively.

Explain your process for identifying performance issues early on, providing coaching support, and conducting constructive performance reviews. Share a success story where you turned an underperformer into a strong contributor.

Provide a specific situation where market changes necessitated a shift in strategy. Focus on the decision-making process and the factors you considered in adapting your approach.

Discuss your time management strategies and how you assess the priorities based on urgency and impact. Mention tools or frameworks you use for effective task management.

Share a detailed example of a sales initiative, including your objectives, the strategies implemented, and the final outcomes that exceeding your original goals.

Express your passion for fostering growth within your team, achieving sales goals, and contributing to a larger mission. Relate personal stories about what inspires you in the sales environment.