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Visual Merchandiser - job 8 of 17

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $15.13-18.04 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$34396.5 / YEARLY (est.)
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$31306K
$37487K

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What You Should Know About Visual Merchandiser, H&M Group

As a Visual Merchandiser at H&M in Fort Worth, Texas, you’ll be the creative mastermind behind our store's captivating presentation. Your role is all about enhancing the customer experience with stunning visual displays that align with our brand standards and commercial excellence. Every day will bring fresh opportunities as you execute visual curation, implement styling guidelines, and keep up with the latest fashion trends! You will have a chance to coach and inspire our store team, sharing your knowledge about current fashion insights and helping them develop their visual and commercial skills. From organizing visual presentations for new campaigns to ensuring effective communication with your team, you’ll play a pivotal part in driving sales and customer satisfaction. You’ll also engage in creative planning sessions, maintain stock levels, and even partner with management to improve our visual spaces. Your passion for fashion and strong awareness of market trends will ensure that every detail resonates with our customers, creating an inviting atmosphere that reflects H&M's commitment to quality and style. Join us in shaping extraordinary shopping experiences and be part of a dynamic team where creativity and innovation meet!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What are the primary responsibilities of a Visual Merchandiser at H&M?

The primary responsibilities of a Visual Merchandiser at H&M include executing visual and commercial curation according to guidelines, organizing the workload based on the store activation plan, and launching global campaigns. You’ll also coach store teams, maintain product displays, and analyze sales reports to identify opportunities for improvement, ensuring that the store not only looks appealing but operates efficiently.

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What qualifications are needed to become a Visual Merchandiser at H&M?

To become a successful Visual Merchandiser at H&M, you should possess a keen interest in fashion and relevant experience in visual and commercial best practices. Leadership skills, effective communication abilities, and a proactive attitude are crucial. Familiarity with sales reports and the ability to anticipate customer needs based on trends will greatly enhance your effectiveness in this role.

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How does a Visual Merchandiser at H&M contribute to overall customer satisfaction?

A Visual Merchandiser at H&M enhances customer satisfaction by crafting visually appealing displays that engage shoppers as soon as they enter the store. By ensuring that the visual strategy aligns with current fashion trends and customer expectations, you create an inviting shopping environment that encourages sales and positive interactions with the staff, ultimately leading to a great customer experience.

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What skills does a Visual Merchandiser at H&M need to be successful?

Key skills for a Visual Merchandiser at H&M include creativity, a strong passion for fashion, effective communication, and the ability to adapt to changing business needs. You should also be skilled at analyzing sales data and understanding visual guidelines, as well as having the ability to coach others and inspire your team to maintain high standards of product presentation and customer service.

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What does a typical day look like for a Visual Merchandiser at H&M?

A typical day for a Visual Merchandiser at H&M involves a mix of planning and hands-on activities. You’ll start by organizing your tasks according to the store activation plan, followed by executing the latest visual displays, conducting team training sessions, ensuring stock levels are adequate, analyzing sales performance, and collaborating with management to make informed commercial strategies that enhance the customer experience.

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Common Interview Questions for Visual Merchandiser
Can you describe your experience with visual merchandising?

In answering this question, focus on specific experiences you've had in previous roles related to visual merchandising. Discuss techniques you've used to create impactful displays, your knowledge of trends that influence customer decisions, and how you've previously collaborated with teams to enhance store environments.

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How do you stay updated on current fashion trends?

Share your methods for staying informed, whether it's through fashion blogs, social media, trend forecasting reports, or attending industry events. Highlight your passion for fashion and how it informs your work as a Visual Merchandiser, allowing you to anticipate customer needs effectively.

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Describe a time when you overcame a visual merchandising challenge.

Provide a specific example where you faced a challenge, describe the situation, how you approached the problem, and what the outcome was. Focus on your problem-solving skills and creativity in finding solutions that led to successful results.

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How do you prioritize tasks in a fast-paced retail environment?

Discuss your ability to assess the urgency of tasks based on store needs and sales goals. Explain your process for managing workload and how you remain adaptable when priorities shift, ensuring that critical visual merchandising efforts are completed on time.

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How would you train a new team member on visual merchandising standards?

Outline a structured training approach, emphasizing onboarding goals, key visual merchandising principles, and hands-on practice. Highlight the importance of effective communication and feedback to ensure new team members understand and meet brand standards.

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What constitutes effective communication when working with store teams?

Articulate how clear communication fosters teamwork and success. Discuss your strategies for ensuring everyone understands visual merchandising directions and encourages constructive dialogue for collaborative efforts in achieving store goals.

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Have you ever had to adapt a visual display based on sales performance?

Share a situation where you analyzed sales data that prompted you to adjust a visual display. Highlight your analytical skills in recognizing patterns and your creative approach in redesigning that display to enhance customer engagement and drive sales.

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What tools do you utilize for visual merchandising planning?

Discuss any relevant software or tools you’ve previously used, such as design software for layout planning or inventory management systems. Focus on how these tools enhance your efficiency and ability to execute merchandising strategies effectively.

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How do you balance creativity with commercial objectives?

Explain how you ensure that your creative ideas align with the store’s sales objectives. Discuss your approach to integrating brand standards with innovative visual presentations that attract customers while remaining commercially viable.

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Why do you want to work as a Visual Merchandiser at H&M?

Articulate your passion for fashion and why H&M's values resonate with you. Discuss how the company's commitment to inclusivity and creativity aligns with your professional goals and aspirations in visual merchandising.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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