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SR ANALYST

Overview

The incumbent in this position is responsible for providing technical, analytical, and organizational support for all analytical efforts including utilizing databases to provide strategic insights by developing dashboards, visualizations, and charts, identifying opportunities to streamline reporting through process or automation, and the creation and execution of queries to extract data for direct marketing programs.

Responsibilities

ESSENTIAL FUNCTIONS: (These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)   - Create and maintain recurring reporting for distribution on daily, weekly, monthly, quarterly, and annual basis. - Identify efficiencies in recurring reporting by automation and/or through process. - Develop database queries to be utilized in analytical reporting and processes. - Review database queries and reports for accuracy prior to distributing to stakeholders. - Wrangle external data and ingest into Enterprise Data Warehouse. - Create and modify stored procedures in Enterprise Data Warehouse. - Accurately create and modify existing database queries to extract data for direct marketing programs. - Manipulate and sort lists in preparation for direct marketing vendors. - Create, manage, and distribute direct marketing reports. - Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists. - Research and recommend effective direct marketing approaches. - Supports all operational department needs, helping to identify and implement process improvements. - Serves as a training resource on analytic programming tools and methods. - Coordinate system testing with IT and Shared Services. - Investigates and solves data quality issues. - Prepares ad-hoc analysis upon request. - Maintains professional relations with vendors and guests. - Attend and participate in off property functions and events as assigned. - Attend and participate in meetings, completing follow-up as assigned. - Communicates effectively with all levels of the operation.  Proactively identifies issues and concerns to management. - Other duties as assigned.

Qualifications

EDUCATION AND /OR EXPERIENCE REQUIREMENTS: (Related education and experience may be interchangeable on a year for year basis)   - 3 to 5 years combined experience in a Database Marketing, Operations Analysis, or Planning & Analysis position. - A Bachelor’s degree in Business, Marketing, or Analytics preferred. - Must obtain and maintain all licenses / certifications per Federal, State, and Gaming/Lottery regulations. - Prior experience in the Gaming industry strongly preferred. - Prior experience in Tribal Gaming preferred. - Prior experience opening new properties/outlets preferred. - Must successfully pass background check. - Must successfully pass drug screening. - Must be twenty-one (21) years of age. Knowledge of:   - SQL Server Management Studio/Query tools required (advanced skills required). - Microsoft Excel (intermediate to advanced skills required). - Microsoft Word, Access, and PowerPoint. - Proficiency in Tableau, PowerBI, SSRS, Microsoft Report Builder, or similar data visualization software required. - Bally’s CMP, EBS, Kiosk and BI Tool experience preferred. - Interpersonal communication, team building, and problem-solving skills required. - Understanding of and experience in the property’s regional gaming market.  - Casino marketing functions including, but not limited to, players club, the formulation and implementation of promotions and events, advertising and branding.  - The Gaming industry, including principles and practices of a capital and operations budget. - Pertinent federal, state, and local laws, codes, and regulations.   Ability to:   - Pay attention to detail and possess strong, organizational skills. - Maintain a high level of discretion, maturity, and professionalism. - Maintain positive, can- do attitude and strong work ethic. - Work independently and think analytically with the ability to conduct research, data analysis and resolve complex problems - Communicate effectively, both written and verbally. - Multi-task and perform effectively in a challenging fast paced environment. - Define problems, collect data, establish facts, and draw valid conclusions. - Communicate effectively with subordinates, coworkers, and management. - Be flexible to work varying shifts and time schedules as needed. - Interpret and explain policies and procedures. - Obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations. - Ability to maintain confidentiality, understanding the potential impact on the department.

Additional Details

Closing:

The Tribal Council gives first preference in all of its employment practices to members of the Enterprise Rancheria Tribe who meet the job requirements.

 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About SR ANALYST, Hard Rock International (USA), Inc.

As a Senior Analyst at a thriving Sacramento-based company, you'll take the lead in providing pivotal technical, analytical, and organizational support to drive innovative insights for our analytical operations. Your role will encompass diving deep into databases to craft engaging dashboards, visualizations, and reports that not only capture essential data but also illuminate opportunities for automation and process streamlining. We’re looking for someone who thrives on accuracy and detail, as you'll be responsible for developing and executing queries geared towards our direct marketing initiatives, ensuring all data is precise before it reaches our stakeholders. Being a collaborative team member, you'll liaise with various departments, helping to craft better reporting strategies and resolve data quality issues. Your insight will help shape our marketing strategies and enhance operational efficiency, making your contribution critical to the company’s success. With 3 to 5 years of relevant experience and a head for complex data systems, combined with proficiency in tools like SQL Server Management Studio and Microsoft Excel, you are poised to drive meaningful change. Plus, your experience in the gaming industry brings an extra layer of insight to our operations. Join us in a role where your analytical skills can shine and your contributions can make a significant difference in our community!

Frequently Asked Questions (FAQs) for SR ANALYST Role at Hard Rock International (USA), Inc.
What are the core responsibilities of a Senior Analyst at this Sacramento company?

The core responsibilities of a Senior Analyst at our Sacramento company include creating and maintaining detailed reporting schedules, developing database queries for analytical reporting, and ensuring the accuracy of data distributed to stakeholders. The position also involves working on direct marketing initiatives by manipulating and sorting data lists for vendors and researching effective marketing approaches.

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What qualifications do I need to become a Senior Analyst in Sacramento?

To become a Senior Analyst in Sacramento, candidates should ideally have a Bachelor’s degree in Business, Marketing, or Analytics, along with 3 to 5 years of experience in Database Marketing or Operations Analysis. Proficiency in SQL Server Management Studio, Excel, and data visualization tools like Tableau or PowerBI is essential for performing the job effectively.

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How does prior experience in the gaming industry help a Senior Analyst at this company?

Prior experience in the gaming industry is extremely beneficial for a Senior Analyst at our Sacramento company as it provides insights into casino marketing functions and the specific regulations that govern this sector. This familiarity aids in developing effective marketing strategies that resonate within our unique market.

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What types of tools will I use as a Senior Analyst in Sacramento?

As a Senior Analyst, you'll leverage advanced tools such as SQL Server Management Studio for database management, Microsoft Excel for data manipulation, and software like Tableau and PowerBI for creating compelling visual representations of data. Additionally, you'll work with specific gaming industry tools such as Bally’s CMP and BI tools.

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What are some important skills for a Senior Analyst position at this Sacramento company?

Important skills for a Senior Analyst position include strong analytical and problem-solving capabilities, attention to detail, and proficiency in data analysis tools. Additionally, effective communication skills and the ability to work independently in a fast-paced environment are crucial for executing and enhancing our analytical operations.

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Common Interview Questions for SR ANALYST
Can you describe your experience with SQL Server and how it applies to the Senior Analyst role?

In answering this question, highlight specific projects where you used SQL Server for data extraction, manipulation, or reporting. Discuss how you optimized queries for performance and accuracy, demonstrating your ability to handle complex datasets, which is crucial for the Senior Analyst role.

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What strategies do you use to ensure accuracy in your analytical reports?

To ensure accuracy, I implement a multi-step review process for all my reports, including peer reviews and automated checks where possible. I continuously cross-reference data from different sources, ensuring consistency before final distribution, which is essential for the Senior Analyst position.

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Share an instance where you identified a process improvement in reporting.

When discussing process improvements, provide a specific example detailing how you analyzed existing reporting methods, identified inefficiencies, and proposed an automated solution that saved time and improved clarity, demonstrating your proactive approach as a Senior Analyst.

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How familiar are you with data visualization tools, and which do you prefer?

My experience primarily centers around Tableau and PowerBI. I prefer Tableau for its flexibility and robust visualization capabilities, which allow users to tell a compelling story with data. Be ready to discuss particular projects where you used these tools effectively.

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How do you handle data quality issues when they arise?

Addressing data quality issues starts with identifying the problem source through thorough investigation. I implement corrective action plans and ensure that proper data entry protocols are established to prevent future occurrences, a crucial aspect of maintaining analytical integrity as a Senior Analyst.

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What motivated you to pursue a career as a Senior Analyst?

Discussing motivations can include a passion for problem-solving, a love for working with data, and the thrill of transforming complex information into actionable insights that can drive business decisions, which is a key purpose of the Senior Analyst role.

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How comfortable are you collaborating with various departments?

I thrive in collaborative environments. I believe aligning cross-departmental objectives leads to stronger analytical outcomes. Provide examples of past experiences successfully working with teams from other departments, showcasing your interpersonal skills as a Senior Analyst.

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Describe a time when you had to present complex data to a non-technical audience.

Emphasize your communication skills by outlining how you tailored your presentation to ensure clarity. Discuss specific techniques such as simplifying jargon, using visual aids, and breaking down data into digestible segments, showcasing your ability to bridge technical divides as a Senior Analyst.

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What is your approach to managing tight deadlines on multiple projects?

Discuss your prioritization strategies and how you stay organized using project management tools. Provide examples where you effectively managed competing deadlines, ensuring all projects were completed without compromising quality—essential skills for a Senior Analyst.

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What do you consider essential when developing direct marketing reports?

When developing direct marketing reports, it's essential to ensure data accuracy and relevance. Highlight your focus on aligning marketing strategies with target demographics, utilizing analytics to track performance, and adjusting campaigns as needed based on insights as a Senior Analyst.

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Full-time, on-site
DATE POSTED
April 2, 2025

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