As a Paid Media Manager at Huntington, your main responsibilities include developing and executing paid media strategies specifically for market expansion and M&A activities. You'll collaborate closely with marketing teams to design localized media strategies, optimize campaigns based on regional insights, and monitor competitor activities to inform your decisions. Your expertise in analyzing media performance will drive measurable results and influence senior stakeholders.

To be considered for the Paid Media Manager role at Huntington, candidates should have 8-12 years of experience in media planning, particularly in managing broad-reach channels. A bachelor’s degree is preferred but equivalent experience may be accepted. Candidates must have a track record of delivering results and should possess strong analytical skills, familiarity with various media channels, and experiences in managing paid media during M&A activities.

The compensation range for the Paid Media Manager position at Huntington is between $70,000 and $140,000 annually. This range reflects the base pay for this role and may vary based on factors such as location, experience, and performance. Additionally, there are opportunities for incentive compensation, making this role attractive for driven individuals.

At Huntington, the work environment for the Paid Media Manager allows for flexibility, offering a hybrid approach that combines in-office work with remote opportunities. This model encourages team connection while providing the independence needed to perform your best work. Specific arrangements will be communicated by the hiring team, ensuring clarity and support.

The Paid Media Manager at Huntington will oversee a variety of campaigns focused on local markets, particularly in the context of mergers and acquisitions. You will guide the creation and optimization of media campaigns across various channels, including digital, broadcast, and out-of-home media. Your role will be to ensure these campaigns are tailored to resonate with regional audiences and align with overarching marketing objectives.

When answering this question, focus on specific examples of how you've managed media strategies during M&A situations. Discuss any challenges you faced, how you collaborated with cross-functional teams, and how you optimized budgets to drive synergies between merging companies.

To develop a paid media strategy for a new market, it’s crucial to conduct thorough regional analysis and competitor research. Explain your process involving understanding local consumer behavior, selecting the appropriate media channels, and creating tailored messaging that resonates with the target audience.

In your response, highlight key performance indicators (KPIs) such as brand awareness, engagement rates, conversion rates, and ROI. Explain how you use these metrics to assess campaign effectiveness and make data-driven adjustments moving forward.

Share a specific incident where you faced challenges, such as budget cuts or shifts in consumer behavior. Discuss how you quickly analyzed the situation and made necessary adjustments to keep the campaign on track while still achieving your goals.

Mention popular media performance tools and platforms you've used, such as Google Analytics, Facebook Ads Manager, or specific media buying platforms. Highlight your expertise in using these tools for data interpretation, reporting, and optimization decisions.

Collaboration is key in executing media strategies. Explain how you maintain open lines of communication with marketing, sales, and product teams. Provide examples of collaboration tools you use or approaches you take to ensure everyone is aligned on goals and expectations.

Discuss the criteria you use for channel selection, such as audience demographics, budget limitations, and campaign objectives. Explain how you balance traditional and digital channels to maximize reach and impact.

Explain the various sources you rely on, like industry blogs, webinars, networking events, and professional associations. Share how you implement new insights and trends into your strategies to keep campaigns fresh and effective.

Demonstrate your ability to distill complex data into clear, actionable insights. Discuss using visual aids, such as charts and graphs, to present findings succinctly and facilitate discussions with stakeholders on your recommendations and strategies.

Share your approach to budget allocation, emphasizing the importance of testing different strategies, real-time adjustments based on performance data, and reallocation of resources to maximize overall ROI. Explain any tools you use for budget tracking.