Performance Media Manager

As a Performance Media Manager at impact.com, your role will involve managing paid media campaigns across platforms like Meta and TikTok, focusing on media buying and optimization. You will also drive creative testing and work closely with influencer content to boost performance metrics. Analyzing campaign data to meet CPA and CPC targets, and providing actionable insights through detailed performance reports will also be your core responsibilities.

To be considered for the Performance Media Manager role at impact.com, you should have at least 5 years of experience in campaign management within paid media performance marketing. Additionally, strong knowledge of affiliate marketing and influencer amplification is crucial. It's also advantageous if you possess experience with e-commerce brands and demonstrated success in meeting KPIs.

impact.com is committed to the professional development of its team members, including Performance Media Managers. We offer training and development opportunities, including learning advanced partnership automation products and mentorship programs that can help you enhance your skill set and grow within the company.

A Performance Media Manager at impact.com should have proficiency in advertising platforms such as Meta, TikTok, Google Ads, and other performance marketing tools. Familiarity with web analytics tools like Google Analytics or Adobe Analytics is also essential, as they help in optimizing campaigns and measuring ROI effectively.

At impact.com, Performance Media Managers will enjoy a hybrid and casual work environment that promotes a healthy work-life balance. Our Responsible PTO policy emphasizes the importance of taking time off when needed, ensuring a fulfilling work experience while delivering significant results for our clients.

In responding to this question, highlight specific examples of campaigns you've managed, the platforms you've utilized, and how your strategies led to measurable improvements in performance metrics such as CPA and ROI.

Discuss your process for analyzing campaign performance data to inform budget decisions. Emphasizing your ability to rapidly allocate funds to high-performing areas while cutting underperforming ads will demonstrate your strategic thinking.

Talk about key performance indicators such as CPA, CPC, conversion rates, and ROAS. Explain how focusing on these metrics helps you optimize campaigns effectively and achieve advertiser goals.

Share a specific example that showcases your creative testing process, what changes you implemented based on A/B tests, and how the final creative significantly improved performance outcomes.

Discuss your approach to collaborating with influencers, focusing on how you utilize their content and engagement to drive conversions and enhance brand narratives.

Mention specific analytics tools or dashboards you have experience with and explain how they provide insights that drive optimization strategies in your campaigns.

Explain your strategies for staying updated, such as subscribing to industry newsletters, participating in relevant webinars, or being a part of professional communities.

Provide a story that showcases your problem-solving abilities, touching on the challenge faced, the steps you took to address it, and the outcome that resulted from your efforts.

Emphasize the importance of data in shaping your strategies, from performance analysis to testing new creatives, and how data influences your direction in campaigns.

Articulate your passion for performance marketing and your admiration for impact.com's innovations in partnership management, while expressing a desire to contribute to the company’s vision.