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Customer Journey Expert - Channel Management III

GJA 16

Customer Journey Expert CRM

(Assisted Channels Tribe)

BRUSSELS / FULL TIME / HYBRID/ COURS-SAINT-MICHEL

If you have a talent for taking it on and making it happen, enthusiasm for helping others to be successful and proactive to always be a step ahead. If you strive to bring fresh ideas to life and embrace challenges in a fast-changing and complex environment. Then, you are the one we need to make the difference for our ING customer interacting workforce.

As a Customer Journey Expert (CJE), you will work following the Agile Way of Working which is driven by autonomy and alignment. This way of working will bring you empowerment and accountability on your delivery; it will also bring added value to our customers as you will deliver faster and in a more efficient way.

You will work as part of a multidisciplinary squad/team with highly skilled people, from business analysts and customer journey experts to designers, developers… and many other.

At Assisted Channels ‘We are passionate about our employees so they can delight our customers’. As such, the Tribe is responsible for tooling available for the ING customer interacting workforce.

As Customer Journey Expert (CJE) CRM, you will work on our CRM Tooling, which gives our customer interacting employees the complete & up-to-date overview of each customer & helps them to optimally serve all our customers. Our main CRM capabilities allow the employees to Book Appointments, handle Leads (sales) and Service Requests or Complaints.

As CJE CRM it is your purpose to provide user friendly, effective, cost efficient, and high availability CRM capabilities to our customer interacting employees. It's a very exciting moment to join the CRM Product Area as we are in a major Transformation Program and are rebuilding our CRM platform.

Your key responsibilities

  • Take ownership of one or more CRM capabilities (end-to-end) with an entrepreneurial mindset, which means you are accountable for the capability vision, including functionality, technology and user experience design.
  • Maximize business value and define the capability roadmap through prioritization, under consideration of relevant stakeholder needs
  • Have a customer/ employee focus, where you build strong customer/ employee relationships and deliver customer/ employee-centric solutions
  • Communicate effectively and adapt your style and the content of your communication to the needs of others you work with.
  • Work in close collaboration with IT teams, IT architects, developers & users of the CRM capabilities.

 We look for

  • Strong work experience and a proven track record as Business Analyst and/or in product/service/project management
  • Solid experience in Business to IT delivery
  • Solid understanding of the ING IT landscape
  • A Customer/ Employee-Focused Approach
  • Excellent stakeholder management skills
  • Effective communication skills
  • An excellent level of English
  • A Master’s Degree

Are you also someone who …

  • Is Tech savvy and anticipate and leverage innovations in digital and technical applications that make ING stronger and more effective.
  • Shows high level of autonomy and proactivity (make things happen thanks to your ‘can-do’ attitude with diligent respect for the processes)
  • Has good knowledge of CRM capabilities: Lead Management, Services and Complaints, Request and task management, Appointment Booking, etc.
  • Prior experience in ING Tooling as IRIS is a big asset
  • Be organizational savvy and maneuver easily through the complex policies, processes, and organizational dynamics.
  • Knowledge of Agile delivery methodology is an asset

But above all, you are keen and motivated to work in a changing environment based on an Agile Way of Working and excited by the idea of working in a multidisciplinary squad/team within the Assisted Channels tribe, where you will report to the CRM Product Lead.

The Company

There has never been a more interesting time to work at ING. We’re on a journey that is focussed on our customers, powered by technology, and driven by smart, determined people through the Agile Way of Working. All working to empower our customers to stay a step ahead in life and in business.

We offer you

A clear purpose, a unique offer and a range of flexible compensation and other benefits:

  • Personal growth & challenging work with endless opportunities to realize your ambitions
  • An informal, dynamic environment with innovative colleagues supporting your endeavors
  • A progressive and agile way of working, where new ideas are valued ahead of convention

Furthermore, within the Assisted Channels Tribe, you can count on a range of opportunities to invest in your personal and professional growth.

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Average salary estimate

$65000 / YEARLY (est.)
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$55000K
$75000K

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What You Should Know About Customer Journey Expert - Channel Management III, ING

As a Customer Journey Expert - Channel Management III at ING, located on Bruxelles Avenue Marnix, you'll be at the heart of transforming how our customer interacting workforce engages with clients. If you're someone who thrives in dynamic environments and has a knack for problem-solving, this role is perfect for you! Your primary focus will be on enhancing our CRM capabilities, ensuring that our employees have the tools they need to provide exemplary customer service. You'll work in a collaborative, cross-functional squad that includes business analysts, designers, developers, and more. With an agile mindset, you’ll take ownership of CRM functionalities under your guidance and craft a roadmap that aligns with our users' needs. Your entrepreneurial spirit will be vital as you innovate and develop user-friendly solutions that positively impact our employees and customers alike. Your role will encompass defining the vision for CRM capabilities, prioritizing features based on stakeholder needs, and ensuring that every interaction is customer-centric. You’ll also harness your strong communication skills to effectively coordinate with IT teams and stakeholders. If you possess a solid understanding of CRM, paired with strong analytical skills and a customer-focused attitude, you are the change-maker we seek. Come join us at ING to drive forward innovation and enrich the customer journey!

Frequently Asked Questions (FAQs) for Customer Journey Expert - Channel Management III Role at ING
What are the key responsibilities of a Customer Journey Expert - Channel Management III at ING?

As a Customer Journey Expert - Channel Management III at ING, your key responsibilities include taking ownership of various CRM capabilities, ensuring effective user experiences, maximizing business value with defined roadmaps, building strong relationships with customers and employees, and collaborating closely with IT teams. This role emphasizes accountability, innovation, and providing solutions that enhance customer service.

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What qualifications are needed for the Customer Journey Expert - Channel Management III position at ING?

To apply for the Customer Journey Expert - Channel Management III position at ING, candidates should possess a Master's degree along with significant experience as a Business Analyst or in product management. A solid understanding of CRM systems and the ability to effectively manage stakeholders are also critical qualifications for this role.

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How does the agile methodology play a role in the Customer Journey Expert - Channel Management III role at ING?

In the Customer Journey Expert - Channel Management III role at ING, the Agile methodology is fundamental. It encourages rapid delivery, adaptability in the face of changing requirements, and empowers team members to take ownership of their projects while collaborating closely with others. This approach fosters a dynamic environment conducive to innovation and customer-centric solutions.

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What personal qualities are important for success as a Customer Journey Expert - Channel Management III at ING?

Success as a Customer Journey Expert - Channel Management III at ING relies on personal qualities such as proactivity, autonomy, and a 'can-do' attitude. Additionally, being tech-savvy and possessing strong communication skills is essential for effectively engaging with teams and stakeholders to drive customer journey enhancements.

Join Rise to see the full answer
What growth opportunities are available for a Customer Journey Expert - Channel Management III at ING?

At ING, a Customer Journey Expert - Channel Management III can expect numerous growth opportunities including personal development initiatives, challenging projects, and a flexible environment that supports innovation. The collaborative and progressive culture empowers employees to realize their ambitions and invest in their professional growth.

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Common Interview Questions for Customer Journey Expert - Channel Management III
Can you describe your experience with CRM systems and how it relates to the role of a Customer Journey Expert?

When answering this question, highlight specific CRM systems you’ve worked with and explain how you have utilized them to enhance customer interactions. Discuss your understanding of tools like Lead Management and Appointment Booking, as well as any direct contributions you've made to optimizing these functionalities.

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How do you prioritize stakeholder needs when working on CRM capabilities?

Address this question by explaining your approach to gathering stakeholder input, assessing the potential business value of different needs, and aligning those with the overall goals of the CRM strategy. Mention your experience in creating a roadmap based on these priorities.

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In what ways have you demonstrated an agile mindset in previous roles?

Share examples of how you embraced change and flexibly navigated challenges in a project. Discuss situations where you adapted quickly to new requirements or negotiated solutions with cross-functional teams, emphasizing your positive impact on delivery timelines.

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How do you ensure effective communication within a multidisciplinary team?

One effective approach is to define clear communication channels at the project's outset. Give examples of how you've tailored your communication style to different audience needs, ensured regular updates, and encouraged feedback to create an open dialogue among team members.

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What strategies do you use to foster strong relationships with customers and employees in the CRM context?

Discuss your commitment to understanding customer needs through feedback and engagement. Also, emphasize the importance of regular communication with employees to ensure the solutions developed are user-friendly and effective, leading to enhanced satisfaction on both sides.

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Describe a project where you successfully implemented a significant change in a CRM environment.

Provide a detailed overview of a specific project where you identified a need for change, implemented it, and evaluated the outcomes. Highlight the challenges faced, the strategies you used for communication, and the impact it had on customer service efficiency.

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What role does user experience play in CRM capability development?

Explain that user experience is critical in CRM capability development as it directly impacts employee efficiency and customer satisfaction. Discuss how you prioritize user feedback and usability testing to create intuitive solutions that meet user needs.

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How familiar are you with the ING IT landscape, and how could that benefit your role?

Discuss your familiarity with the ING IT landscape, specifically any tools or systems you've used previously. Highlight how understanding the landscape aids in anticipating challenges, integrating solutions smoothly, and fostering effective collaborations within the company.

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Can you give an example of how you've leveraged digital innovations in your previous work?

Provide a specific example of a digital innovation you implemented that resulted in improved processes or customer interactions. Focus on your thought process, the innovative technologies you adopted, and the tangible results achieved through these enhancements.

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What motivates you to work in customer journey roles, and what excites you about this opportunity at ING?

Reflect on your passion for enhancing customer experiences and how this motivates your professional endeavors. Share what excites you about contributing to ING's vision of empowering customers through innovative CRM solutions, and how this aligns with your career aspirations.

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Full-time, hybrid
DATE POSTED
April 14, 2025

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