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Associate Regional Sales Manager, Pathways

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

The Associate Regional Sales Manager at Instructure will manage and drive sales for the Parchment Pathways suite of products to small postsecondary institutions, focusing on new client acquisition and pipeline management from a remote home office.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: The role involves scheduling sales meetings, generating new sales opportunities, maintaining accurate sales forecasts in Salesforce, and managing a sales pipeline of $750,000 to $1.125 million with an annual quota of $300,000 to $450,000.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates should have strong relationship-building skills, excellent written and verbal communication, proficiency in Google Suite and Salesforce, and the ability to manage multiple priorities independently.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Preferred candidates will hold a Bachelor's degree and have 1+ years of sales experience, ideally within the EdTech SaaS sector, with familiarity in sales methodologies like Winning by Design or Sandler being a plus.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: US-Remote

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $60000 - $60000 / Annually



At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome things.

And that's where you come in:

The Associate Regional Sales Manager, Pathways is responsible for creating new sales pipeline, managing new sales pipeline, and closing new sales pipeline, in the territory for which they are responsible for the Parchment Pathways Account Based suite of products to US-based postsecondary institutions with fewer than 2,000 serviceable learners. The individual is responsible for driving net-new client adoption as well as cross-selling new products into our existing network. The audiences for Parchment Pathways Account Based suite of products include Directors of Admission, Registrars, and Vice Presidents of Enrollment Management.

We are looking for a dynamic, entrepreneurial mindset to represent Parchment from a home office that is within the territories for which we are hiring.

The Associate Regional Sales Manager, Pathways will ideally meet or exceed sales objectives in the assigned territory by promoting and selling the Parchment product solutions through professional sales techniques and long-term customer relationships. This position will require an individual who has a proven record in new client acquisitions.

Key Responsibilities:

  • Schedule five (5) “1st new meetings” per week.
  • Deliver five (5) “1st new meetings” per week.
  • Schedule and hold a weekly meeting with a corresponding Sales Development Representative (SDR) to plan and execute territory strategy for pipeline creation.
  • Generating $20,000-$40,000 in new sales opportunities each week, depending on territory assignment. 
  • Maintain all Current Quarter Opportunities with accurate contacts, close dates, and Firm Future Commitments (FFCs).
  • Make incremental progress to successfully attaining annual quota by year end.
  • Manage a fully ramped annual sales quota of $300,000 - $450,000 and a sales pipeline of $750,000-1.125M.
  • Creating, Implementing, and Maintaining a quarterly territory plan
  • Executing a prospecting methodology as part of their regular routine
  • Managing an enterprise solution sale with a 6 to 12 month purchasing cycle and multiple buyers. Quarterbacking the sale through the entire sales process ending after the transition to a Customer Success Manager.
  • Continually learning about new products and improving selling skills. The Associate Regional Sales Manager, Pathways is required to attend training events throughout the year and expected to participate in self-paced tutorial learning when appropriate.
  • Providing regular reporting of pipeline and forecasts using SalesForce.
  • Keeping abreast of competition, competitive issues and products.
  • Attending and participating in sales meetings, product seminars, and trade shows.
  • Preparing written presentations, reports, and price quotations.
  • Conducting and managing contract negotiations.
  • Ability to upsell and sell additional products/services into existing clients.

Market

  • US Higher Education Institutions in the Northeast and Midwest with fewer than 2,000 serviceable learners
  • This is full-time position

Professional Qualifications and Experience

  • Strong attention to detail
  • Excel at building and leveraging strong relationships
  • Excellent written and verbal communication skills
  • Bright, energetic professional with outstanding communication and interpersonal skills
  • Demonstrated ability to manage multiple tasks with shifting priorities and tight deadlines
  • Ability to work in an entrepreneurial environment
  • Self-driven and independent
  • Growth mindset

Well-versed in the following:

  • Google Suite of Tools (Gmail, Docs, Sheets, Slides) skills - Required
  • SalesForce Reporting and Usage - Required
  • WbD, Tableau, Clari Co-Pilot, Outreach, DemandBase, and HighSpot- will train
  • Microsoft Suite of Tools (Word, Excel, Powerpoint) skills - will train
  • Develop and implement effective sales level campaigns/sequences using Sales Enablement Tools such as Outreach, Engagio, SalesForce and Highspot

Desired Education & Experience:

  • Bachelor’s degree required
  • 1+ years of sales experience, preferably within an EdTech SaaS company
  • Familiarity with Winning by Design & Sandler Sales Methodology Training is a plus

$60,000 - $60,000 a year

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better, and our business is stronger. 

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer. 

All Instructure employees are required to successfully pass a background check upon being hired.

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Average salary estimate

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$60000K

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What You Should Know About Associate Regional Sales Manager, Pathways, Instructure

Are you ready to take your sales career to the next level? As the Associate Regional Sales Manager for Pathways at Instructure, you'll have an incredible opportunity to make a difference in the lives of students and educational institutions across the US! Working remotely, you'll manage and drive sales for the exciting Parchment Pathways suite of products, targeting small postsecondary institutions. Your primary focus will be on new client acquisition and effective pipeline management, with expectations of generating a healthy sales pipeline of $750,000 to $1.125 million each year. This role presents the chance to connect with Directors of Admission, Registrars, and Vice Presidents of Enrollment Management, making your mark on the higher education landscape. Key responsibilities include scheduling and delivering meetings, maintaining accurate sales forecasts in Salesforce, and implementing sales strategies that will foster long-term relationships. We value strong relationship-building abilities and excellent communication skills. If you have a Bachelor’s degree and at least one year of sales experience in the EdTech SaaS sector, including familiarity with sales methodologies like Winning by Design or Sandler, you’ll feel right at home here. So if you're energetic, self-driven, and have a growth mindset, come join our dynamic team at Instructure, where together we’re creating products that simplify learning and inspire success!

Frequently Asked Questions (FAQs) for Associate Regional Sales Manager, Pathways Role at Instructure
What are the main responsibilities of the Associate Regional Sales Manager at Instructure?

The Associate Regional Sales Manager at Instructure will focus on managing the sales pipeline for the Parchment Pathways suite, including scheduling meetings, generating new opportunities, and maintaining accurate sales forecasts in Salesforce. The role requires generating $20,000 to $40,000 in new sales opportunities weekly and managing an annual sales quota of $300,000 to $450,000.

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What qualifications are required for the Associate Regional Sales Manager position at Instructure?

Candidates for the Associate Regional Sales Manager role at Instructure should hold a Bachelor’s degree and have at least one year of sales experience, preferably in the EdTech SaaS field. Familiarity with sales methodologies like Winning by Design or Sandler is a plus, along with strong communication skills and the ability to manage multiple priorities independently.

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How does the Associate Regional Sales Manager contribute to Instructure's goals?

Instructure's Associate Regional Sales Manager contributes significantly by driving new client adoption of the Parchment Pathways products, managing existing relationships, and promoting cross-selling opportunities. This role plays a crucial part in achieving sales targets and expanding the company’s presence in the higher education market.

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What tools do Associate Regional Sales Managers at Instructure use?

Associate Regional Sales Managers at Instructure utilize various tools to excel in their roles, including Salesforce for managing sales forecasts, Google Suite for documentation and communication, and sales enablement tools like Outreach and HighSpot to streamline their selling efforts.

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What is the work environment like for an Associate Regional Sales Manager at Instructure?

Working as an Associate Regional Sales Manager at Instructure means enjoying the flexibility of a remote work environment while being part of a dynamic and entrepreneurial culture. You’ll participate in regular training events, collaborate with fellow sales professionals, and engage with clients to build meaningful relationships.

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Common Interview Questions for Associate Regional Sales Manager, Pathways
How do you approach building relationships with potential clients as an Associate Regional Sales Manager?

To build relationships with potential clients, I emphasize understanding their unique pain points and needs. I make it a point to listen actively, personalize communication, and follow up consistently to foster trust and demonstrate my commitment to helping them succeed.

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Can you describe a successful sales campaign you've run in the past?

I previously managed a sales campaign where I targeted small colleges, creating tailored presentations that highlighted our product benefits. Through focused outreach and leveraging testimonials, I increased engagement and successfully closed deals, which resulted in surpassing sales targets.

Join Rise to see the full answer
What methods do you use to manage and organize your sales pipeline?

I utilize Salesforce to track leads and manage my sales pipeline effectively. I set clear follow-up reminders, maintain detailed notes on each interaction, and regularly analyze the pipeline to identify where to prioritize my efforts for maximum sales opportunity.

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How do you handle objections from potential clients in sales discussions?

When encountering objections, I view them as opportunities for dialogue. I make sure to clarify the client’s concerns and address them with information, case studies, or alternative solutions, showing how our offering can still meet their needs.

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What strategies do you employ for effective time management in sales?

Effective time management in sales involves prioritizing tasks based on urgency and importance. I block time for prospecting, client meetings, and administrative work, ensuring I'm consistently moving towards my sales goals while remaining adaptable to any unexpected changes.

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What is your experience with Salesforce, and how do you use it in your sales role?

I have extensive experience with Salesforce, using it daily to manage leads, track my selling progress, and forecast sales. I enter detailed notes after meetings and utilize reports to analyze my performance and identify areas for improvement.

Join Rise to see the full answer
How do you stay informed about changes in the EdTech market?

I regularly read industry publications, participate in webinars, and network with peers in the EdTech community. Staying informed about trends allows me to provide relevant solutions to clients and position my sales strategy effectively.

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What are your goals as an Associate Regional Sales Manager?

My primary goals as an Associate Regional Sales Manager are to exceed my sales quota by building a robust pipeline, fostering lasting relationships with clients, and continuously improving my sales techniques through training and real-world experience.

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Can you give an example of how you’ve closed a challenging sale?

In a challenging sale involving a hesitant institution, I conducted extensive research to understand their specific concerns. I brought them success stories from similar organizations, demonstrating our value, which ultimately led to closing the deal after several discussions.

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What excites you most about the Associate Regional Sales Manager role at Instructure?

I'm excited about the Associate Regional Sales Manager role at Instructure because it allows me to impact education positively. Selling innovative products that help institutions engage students and improve learning outcomes resonates deeply with my passion for education and technology.

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Our mission is to inspire everyone to learn together. We work toward this goal by focusing on openness, relationships, equality, ownership, and simplicity. These values apply across the board: to our software and services; our coworkers, customers...

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BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 8, 2025

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